ClickFunnels vs Shogun: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for ClickFunnels and Shogun side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Shogun leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
ClickFunnels
Build sales funnels with landing pages, order forms, and email automation
Best for you if:
- • You want comprehensive platform for building sales funnels, online stores, CRM, email marketing, and online courses
Shogun
Build, optimize, and personalize Shopify pages without code
Best for you if:
- • You want a free tier before you commit
| At a Glance | ClickFunnels | Shogun |
|---|---|---|
Starts at | From $97/mo flat, billed monthly Launch plan | Free plan, paid from $39/mo, billed monthly Build plan |
Category | No-Code Landing Pages | Website Builders E-commerce |
Rating | 4.5/5 Capterra 4.5 · G2 4.6 1,083 reviews | 4.6/5 G2 4.6 86 reviews |
Free plan | No | Yes |
Watch out for | n/a | Annual billing saves ~20% (not monthly) |
Choose ClickFunnels or Shogun?
Choose ClickFunnels if
- You want comprehensive platform for building sales funnels, online stores, CRM, email marketing, and online courses
- You want drag-and-drop editor simplifies funnel creation for users of all technical levels
- You work in no-code, not website builders
Choose Shogun if
- You want a free tier before you commit
- You want intuitive visual editor that requires zero coding knowledge
- You want built-in A/B testing eliminates need for separate optimization tools
- You work in website builders, not no-code
In-Depth Analysis
ClickFunnels
Build sales funnels with landing pages, order forms, and email automation
The Pro and Funnel Hacker tiers at $197 and $297 monthly offer more features but maintain a premium price point.
Strengths
- Pro: Comprehensive platform for building sales funnels, online stores, CRM, email marketing, and online courses.
- Pro: Drag-and-drop editor simplifies funnel creation for users of all technical levels.
- Pro: Integrated AI Coaching provides personalized success plans and on-demand guidance.
- Pro: Offers A/B testing capabilities to optimize funnels and email campaigns for higher conversions.
- Pro: Includes tools for managing contacts, appointments, sales opportunities, and affiliate programs.
Weaknesses
- Con: Pricing can be high, especially for advanced plans, potentially limiting accessibility for small businesses or startups.
- Con: The extensive feature set might have a steep learning curve for new users.
- Con: The platform's focus on funnels might not be ideal for businesses primarily needing a traditional website builder.
Key features
Shogun
Build, optimize, and personalize Shopify pages without code
Shogun's pricing is on the expensive side for smaller businesses, with the 'Build' plan at $39/month offering limited pages.
Watch out
Annual billing saves ~20% (not monthly)
Strengths
- Pro: Intuitive visual editor that requires zero coding knowledge
- Pro: Built-in A/B testing eliminates need for separate optimization tools
- Pro: AI personalization adapts pages to individual visitor segments
- Pro: Tight Shopify integration with native theme compatibility
- Pro: Significantly faster page creation than custom development
Weaknesses
- Con: Primarily Shopify-focused, limited platform support
- Con: Pricing scales with monthly tracked users, which can get expensive
- Con: Advanced features like content syncing require higher-tier plans
- Con: A/B testing and personalization are separate add-on products
- Con: Page load performance can suffer with complex designs
Key features
Plans and prices: ClickFunnels vs Shogun
| Tool | Plans and prices | Source |
|---|---|---|
| ClickFunnels |
| clickfunnels.com/pricing read Nov 1, 2026 |
| Shogun |
| getshogun.com/pricing read Nov 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on ClickFunnels pricing and Shogun pricing.
Key Takeaways
ClickFunnels
- Choose if you want build sales funnels with landing pages, order forms, and email automation
Shogun
- Has a free plan
What the data shows
On the data below, Shogun leads on a free plan. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.5/5 from 1,083 reviews for ClickFunnels, 4.6/5 from 86 reviews for Shogun).
- Entry prices are not ranked, they are charged on different bases: ClickFunnels $97/mo flat, billed monthly; Shogun $39/mo, billed monthly.
- Only Shogun has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do ClickFunnels and Shogun compare in 2026?
On the data below, Shogun leads on a free plan. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.5/5 from 1,083 reviews for ClickFunnels, 4.6/5 from 86 reviews for Shogun). Entry prices are not ranked, they are charged on different bases: ClickFunnels $97/mo flat, billed monthly; Shogun $39/mo, billed monthly. Only Shogun has a free plan.
What are ClickFunnels and Shogun used for?
ClickFunnels: Build sales funnels with landing pages, order forms, and email automation. Shogun: Build, optimize, and personalize Shopify pages without code.
What does ClickFunnels cost vs Shogun?
ClickFunnels's cheapest paid plan is Launch at $97/mo flat, billed monthly. Shogun's cheapest paid plan is Build at $39/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between ClickFunnels and Shogun?
ClickFunnels's main strength: comprehensive platform for building sales funnels, online stores, CRM, email marketing, and online courses. Shogun's main strength: intuitive visual editor that requires zero coding knowledge.