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Shogun is a visual page builder for Shopify that lets marketing and ecommerce teams create landing pages, product pages, and blog layouts without coding. It also includes A/B testing, AI-powered personalization, and conversion analytics.
Shogun is primarily built for Shopify and Shopify Plus. It previously supported BigCommerce, but the platform is now heavily focused on the Shopify ecosystem. If you use WooCommerce or Magento, alternatives like PageFly or Elementor may be better fits.
Shogun offers built-in A/B and split URL testing as a separate add-on product. You can test page designs, templates, themes, and even product elements. The free tier allows 1 active test, while paid tiers ($39-$499/mo) unlock multi-variant testing and advanced analytics.
Shopify's native editor is limited to basic theme customization. Shogun adds a full visual builder, reusable content sections, A/B testing, and AI personalization — features that typically require custom development or multiple separate apps.
MTUs are Monthly Tracked Users — unique visitors to pages built with Shogun. Your plan tier determines the MTU limit: 2,000 (Build), 10,000 (Grow), or 50,000 (Advanced). Exceeding the limit may require upgrading.
Source: getshogun.com