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Reviews on G2
86 reviews tracked

The Bottom Line

Price
From $39/mo, billed monthly (free plan available). Compare plans

Key facts

  • Visual page builder with A/B testing and AI personalization for Shopify stores
  • Offers paid tiers based on pages and tracked users
  • Best for ecommerce teams that need to ship landing pages fast without developers

Pros

  • Intuitive visual editor that requires zero coding knowledge
  • Built-in A/B testing eliminates need for separate optimization tools
  • AI personalization adapts pages to individual visitor segments
  • Tight Shopify integration with native theme compatibility
  • Significantly faster page creation than custom development
  • Template library accelerates campaign launches

Cons

  • Primarily Shopify-focused, limited platform support
  • Pricing scales with monthly tracked users, which can get expensive
  • Advanced features like content syncing require higher-tier plans
  • A/B testing and personalization are separate add-on products
  • Page load performance can suffer with complex designs

What is Shogun?

Shogun is an ecommerce page builder and optimization platform for Shopify merchants. Its visual drag-and-drop editor lets marketing teams create landing pages, product pages, and blog layouts without writing code. Beyond page building, Shogun offers built-in A/B testing, AI-powered personalization (Smart Pages), and an AI section builder that generates Shopify sections from text prompts. The platform tracks monthly visitors and provides conversion analytics, helping CRO teams iterate on page performance and boost revenue per visitor.

Available on: Web

Ratings Across the Web

4.6 (86 reviews)

Shogun holds an aggregate rating of 4.6 out of 5 from 86 reviews across G2, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

  • Visual drag-and-drop page builder for Shopify
  • A/B testing with split URL and multi-variant support
  • Smart Pages for AI-powered visitor personalization
  • AI Section Builder that generates sections from prompts
  • Pre-built template library for rapid page creation
  • Content scheduling and global content sections
  • Page analytics with conversion tracking
  • Mobile-responsive design controls
  • Content syncing across multiple Shopify stores
  • Custom CMS collections for structured content

Pricing Plans

Free Trial

Pricing checked Nov 1, 2026. Source: getshogun.com/pricing, read Nov 1, 2026

Shogun plans and prices, checked November 2026
Plan Price Details
Draft Mode

Free

  • 0 published pages
  • Create draft pages
  • Advanced visual builder access
+1 more
  • All page templates
Build

$39 / mo

  • 25 published pages
  • Advanced visual builder
  • Page analytics
+2 more
  • All page templates
  • Reusable content sections
Grow

$199 / mo

  • Unlimited published pages
  • Everything in Build
  • Content scheduling
+2 more
  • Global content sections
  • Up to 10,000 MTUs monthly
Advanced

$499 / mo

  • Unlimited published pages
  • Everything in Grow
  • Content syncing across stores
+2 more
  • Custom CMS collections
  • Up to 50,000 MTUs monthly

Is Shogun worth the price?

Fair value

Shogun's pricing is on the expensive side for smaller businesses, with the 'Build' plan at $39/month offering limited pages.

The 'Grow' plan at $199/month provides unlimited pages but is a significant jump. It's best suited for established e-commerce businesses with a clear need for advanced page building and content management features.

Hidden Costs & Gotchas

Annual billing saves ~20% (not monthly)

A/B Testing add-on can cost up to $499/month

Smart Pages add-on can cost up to $199/month

Full Shogun pricing: every plan, hidden costs and alternatives

How Shogun's pricing compares

At $39/mo, billed monthly, Shogun is mid-range of its 2 comparable direct competitors ($17 to $99/mo across the set).

Shogun
$39

Not ranked, different unit or currency: Duda $25/mo flat, whole organisation, billed monthly.

Entry paid plan, monthly price, billed monthly. Pricing checked Nov 1, 2026.

Email me when Shogun changes its price

One email per change, found on the vendor's own pricing page. Unsubscribe any time.

Recent pricing updates

Changes we detected on the Shogun pricing page.

  • Prices first read on the vendor page: Build $39 a month; Grow $199 a month; Advanced $499 a month.

Shogun by the numbers

Toolradar data: Shogun's entry paid plan ($39/mo, billed monthly) ranks #35 of 46 (joint) for price among the Landing Pages tools with a verified entry price and no stated unit, where the median is $24/mo. As of Nov 2026.

Shogun compared with 71 Landing Pages tools on Toolradar, as of Nov 2026
Metric Shogun Peer median Position (1 is best)
Entry paid plan $39/mo, billed monthly $24/mo #35 of 46 (joint) tools with no stated price unit, verified price
Free plan Yes 62% have one n/a
Listed as an alternative to 4 tools 2 #25 of 71 (joint)
User rating 4.6/5 (across the web, 86 ratings) 4.5/5 #11 of 39 (joint) tools with 20+ reviews

Listed as an alternative to: #24 on 2026-10-16 to #25 on 2026-11-02 (rank among 71 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Landing Pages data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Shogun by the numbers”, Nov 2026.

Reviews

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4.6/5

Across 86 verified user reviews on G2

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Best Shogun Alternatives

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Shogun FAQ

How does Shogun help e-commerce businesses improve their conversion rates?

Shogun provides built-in A/B testing capabilities and AI-powered personalization (Smart Pages) to optimize page performance. It also tracks conversion analytics, allowing CRO teams to iterate on designs and boost revenue per visitor.

Which teams benefit most from using Shogun?

Marketing teams and CRO (Conversion Rate Optimization) teams are the primary beneficiaries of Shogun. Its visual drag-and-drop editor allows marketing teams to create pages without code, while CRO teams can leverage A/B testing and analytics to improve page performance.

How is Shogun priced?

Shogun is a paid product with no permanently free tier. Its pricing scales with the number of monthly tracked users, and advanced features like content syncing are available on higher-tier plans.

Can Shogun be used to build websites on platforms other than Shopify?

Shogun is primarily focused on Shopify, offering tight integration and native theme compatibility for that platform. Its support for other e-commerce platforms is limited.

How does Shogun compare to Builder.io for creating e-commerce pages?

Shogun offers a visual drag-and-drop editor specifically for Shopify merchants, enabling marketing teams to create various page types without code. It also includes built-in A/B testing and AI personalization, which can eliminate the need for separate optimization tools.

Does Shogun offer any AI-powered features for page creation?

Yes, Shogun includes an AI section builder that can generate Shopify sections from text prompts. It also offers AI-powered personalization through its Smart Pages feature, adapting content to individual visitor segments.

What kind of page elements can be created with Shogun's editor?

Shogun's visual drag-and-drop editor allows users to create various page elements, including landing pages, product pages, and blog layouts. It also provides a template library to accelerate campaign launches.

How does Shogun pricing compare with other Landing Pages tools?

Shogun's entry paid plan ($39/mo, billed monthly) ranks #35 of 46 (joint) for price among the Landing Pages tools with a verified entry price and no stated unit, where the median is $24/mo. Prices are read on each vendor's own pricing page and compared only with tools priced on the same basis. Source: Toolradar, Nov 2026.

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