Is Instapage worth the price?
Instapage's pricing is on the expensive side for a landing page platform, especially the 'Converting' tier at $159/month.
The 'Build' tier at $79/month offers unlimited pages and A/B testing, which is a fair starting point. This pricing is best suited for established advertising teams with significant budgets.
Pricing Plans
Free TrialBuild
$79/month
- Unlimited pages
- A/B testing
- Integrations
Converting
$159/month
- Heatmaps
- Personalization
- Advanced analytics
Hidden Costs & Gotchas
Higher tiers for essential conversion tools
Potential for additional integration costs
No public annual discount information
Which Plan Do You Need?
Agencies needing robust A/B testing
Teams with high ad spend
Users prioritizing advanced analytics
How Instapage Compares to Competitors
Compared to Leadpages, which starts around $37/month, Instapage's $79/month 'Build' tier is significantly more expensive. Unbounce also offers more competitive entry-level pricing, making Instapage's advanced features come at a premium.
Instapage Pricing FAQ
How much does Instapage cost?
Instapage starts at $79/month on the Build plan. It offers 2 paid tiers ranging from $79/month up to $159/month.
Does Instapage have a free plan?
Instapage does not offer a permanent free plan. However, a free trial is available.
Does Instapage offer a free trial?
Yes, Instapage offers a free trial. No credit card is typically required to start the trial, though this may vary.
What is the cheapest Instapage paid plan?
The cheapest paid plan for Instapage is "Build" at $79/month. Key features include: Unlimited pages, A/B testing, Integrations.
Is there a cheaper alternative to Instapage?
Yes. Popular alternatives to Instapage include Unbounce, Leadpages, Landingi, ConvertKit. Free alternatives include Landingi, ConvertKit, Mailerlite. Compare them side-by-side on Toolradar.
Cheaper alternatives to Instapage
3 of 6 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.
