Instapage Pricing 2026
Plans, costs, and free options for Instapage
Last updated: January 22, 2026
TL;DR: Instapage Pricing
Pricing Model
Paid
Starting Price
$79/mo
Free Option
Trial
Paid
Pricing Model
Instapage is a paid tool with various pricing tiers based on features and team size. Contact them or visit their website for detailed pricing.
Visit Instapage's website for current pricing
Free trial available
Available Plans
Build
$79/mo
- Unlimited pages
- A/B testing
- Integrations
Converting
$159/mo
- Heatmaps
- Personalization
- Advanced analytics
Free Alternatives to Instapage
Looking for a free option? Here are some alternatives with free plans:
View all Instapage alternativesInstapage vs Competitors: Pricing Comparison
See how Instapage pricing compares to similar tools in Marketing
| Tool | Free Tier | Starting Price | Score | |
|---|---|---|---|---|
InstapageCurrent Landing page platform for advertising te... | No | $79/mo | —/100 | Details → |
 Dub Open-source link management | Yes | $24/mo | —/100 | Pricing → |
 Google Ads Online advertising platform | No | — | —/100 | Pricing → |
 Chameleon Product tours and in-app messaging | No | $279/mo | —/100 | Pricing → |
 Bizzabo Event experience platform | No | — | —/100 | Pricing → |
 CookiebotBest Value Cookie consent management | Yes | $9/mo | —/100 | Pricing → |
 Keap CRM and automation for small businesses | No | $299/month (2 users) | —/100 | Pricing → |
Prices shown are starting prices. Actual pricing may vary based on features and team size.
See all alternatives →Instapage Pricing FAQ
How much does Instapage cost?
Instapage offers the following plans: Build ($79/mo), Converting ($159/mo). A free trial is offered.
Is there a free version of Instapage?
Instapage does not have a permanent free plan, but offers a free trial to test the product.
Does Instapage offer a free trial?
Yes, Instapage offers a free trial so you can test before committing.
What are cheaper alternatives to Instapage?
Free or freemium alternatives include Dub, Cookiebot. View our full comparison to find the best value.
How much does Instapage cost?
Instapage starts at $79/month for Build plan. Converting plan with heatmaps and personalization is $159/month.