What are the best free alternatives to Google Ads?

Free alternatives to Google Ads include Dub, Cookiebot. Compare them on Toolradar to find the best fit.

Google Ads Pricing 2026

Name: Google Ads
Brand: Google Ads
Availability: InStock

Plans, costs, and free options for Google Ads

Last updated: January 22, 2026

Pricing Model

Paid

Starting Price

Contact sales

Free Option

Paid

Google Ads is a paid tool with various pricing tiers based on features and team size. Contact them or visit their website for detailed pricing.

Visit Google Ads's website for current pricing

Looking for a free option? Here are some alternatives with free plans:

Open-source link management

Cookie consent management

See how Google Ads pricing compares to similar tools in Marketing

Tool	Free Tier	Starting Price	Score
Google AdsCurrent Online advertising platform	No	—	—/100	Details →
Dub Open-source link management	Yes	$24/mo	—/100	Pricing →
Instapage Landing page platform for advertising te...	No	$79/mo	—/100	Pricing →
Chameleon Product tours and in-app messaging	No	$279/mo	—/100	Pricing →
Bizzabo Event experience platform	No	—	—/100	Pricing →
CookiebotBest Value Cookie consent management	Yes	$9/mo	—/100	Pricing →
Keap CRM and automation for small businesses	No	$299/month (2 users)	—/100	Pricing →

Prices shown are starting prices. Actual pricing may vary based on features and team size.

Google Ads is a paid tool with pricing that varies based on features and team size.

Google Ads does not currently offer a free plan. Check their website for trial offers.

Check Google Ads's official website for current trial offers.

Free or freemium alternatives include Dub, Cookiebot. View our full comparison to find the best value.

Google Ads uses pay-per-click with no minimum spend. Average CPC ranges from $1-2 for search ads, but can be higher in competitive sectors.