AB Tasty vs SplitLab: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for AB Tasty and SplitLab side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, SplitLab leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
AB Tasty
A/B testing and personalization platform for optimizing digital experiences
Best for you if:
- • You want good A/B testing platform
SplitLab
Test landing pages, track visitor behavior, and find conversion-winning variations
Best for you if:
- • Agencies and marketers testing landing pages to improve conversion rates
| At a Glance | AB Tasty | SplitLab |
|---|---|---|
Starts at | Not published | Free plan, paid from $49/mo, billed monthly Pro plan |
Category | Marketing A/B Testing | A/B Testing Landing Pages |
Rating | 4.5/5 G2 4.4 · Capterra 4.6 429 reviews | n/a |
Free plan | No | Yes |
Watch out for | Traffic-based pricing can lead to high overage fees. | n/a |
Choose AB Tasty or SplitLab?
Choose AB Tasty if
- You want good A/B testing platform
- You want personalization features
- You work in marketing, not a/b testing
Choose SplitLab if
- Agencies and marketers testing landing pages to improve conversion rates
- You want a free tier before you commit
- You work in a/b testing, not marketing
In-Depth Analysis
AB Tasty
A/B testing and personalization platform for optimizing digital experiences
AB Tasty's enterprise-only pricing model, requiring a demo for quotes, suggests a premium and potentially expensive offering.
Watch out
Traffic-based pricing can lead to high overage fees.
Strengths
- Pro: Good A/B testing platform
- Pro: Personalization features
- Pro: Visual editor
- Pro: Server-side testing
- Pro: Good analytics
Weaknesses
- Con: Expensive
- Con: Learning curve
- Con: Enterprise focus
- Con: Setup complexity
- Con: Less known than Optimizely
Key features
SplitLab
Test landing pages, track visitor behavior, and find conversion-winning variations
SplitLab's pricing is fair and well-structured for a range of users.
Key features
Plans and prices: AB Tasty vs SplitLab
| Tool | Plans and prices | Source |
|---|---|---|
| AB Tasty |
| abtasty.com/pricing read Sep 27, 2026 |
| SplitLab |
| trysplitlab.com read Oct 27, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on AB Tasty pricing and SplitLab pricing.
Key Takeaways
AB Tasty
- Choose if you want a/B testing and personalization platform for optimizing digital experiences
SplitLab
- Has a free plan
What the data shows
On the data below, SplitLab leads on a free plan. We do not name an overall winner for this pair.
- Only AB Tasty has a published user rating (4.5/5 from 429 reviews); SplitLab has none we can show.
- SplitLab starts at $49/mo, billed monthly; AB Tasty has no public paid plan price on file.
- Only SplitLab has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do AB Tasty and SplitLab compare in 2026?
On the data below, SplitLab leads on a free plan. We do not name an overall winner for this pair. Only AB Tasty has a published user rating (4.5/5 from 429 reviews); SplitLab has none we can show. SplitLab starts at $49/mo, billed monthly; AB Tasty has no public paid plan price on file. Only SplitLab has a free plan.
What are AB Tasty and SplitLab used for?
AB Tasty: A/B testing and personalization platform for optimizing digital experiences. SplitLab: Test landing pages, track visitor behavior, and find conversion-winning variations.
What does AB Tasty cost vs SplitLab?
AB Tasty has no public paid-plan price on file. SplitLab's cheapest paid plan is Pro at $49/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 27, 2026.
What's the main difference between AB Tasty and SplitLab?
AB Tasty's main strength: good A/B testing platform. SplitLab focuses on test landing pages, track visitor behavior, and find conversion-winning variations.