SplitLab vs VWO: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for SplitLab and VWO side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, SplitLab leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
SplitLab
Test landing pages, track visitor behavior, and find conversion-winning variations
Best for you if:
- • Agencies and marketers testing landing pages to improve conversion rates
VWO
Experimentation and conversion optimization
Best for you if:
- • You want good A/B testing
| At a Glance | SplitLab | VWO |
|---|---|---|
Starts at | Free plan, paid from $49/mo, billed monthly Pro plan | Free plan, paid from $299/mo, billed monthly Growth plan |
Category | A/B Testing Landing Pages | A/B Testing Marketing |
Rating | n/a | 4.4/5 G2 4.4 · Capterra 4.5 1,020 reviews |
Free plan | Yes | No |
Choose SplitLab or VWO?
Choose SplitLab if
- Agencies and marketers testing landing pages to improve conversion rates
- You want a free tier before you commit
- Budget matters ($49/mo, billed monthly vs $299/mo, billed monthly)
Choose VWO if
- You want good A/B testing
- You want heatmaps
In-Depth Analysis
SplitLab
Test landing pages, track visitor behavior, and find conversion-winning variations
SplitLab's pricing is fair and well-structured for a range of users.
Key features
VWO
Experimentation and conversion optimization
VWO's pricing is on the expensive side compared to market alternatives, especially the 'Growth' tier starting from $299/month.
Strengths
- Pro: Good A/B testing
- Pro: Heatmaps
- Pro: Session recordings
- Pro: Fair pricing
- Pro: Good support
Weaknesses
- Con: UI dated
- Con: Learning curve
- Con: Per-feature pricing
- Con: Setup complexity
- Con: Less known than Optimizely
Key features
Plans and prices: SplitLab vs VWO
| Tool | Plans and prices | Source |
|---|---|---|
| SplitLab |
| trysplitlab.com read Oct 27, 2026 |
| VWO |
| vwo.com/pricing read Oct 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on SplitLab pricing and VWO pricing.
Key Takeaways
SplitLab
- Lower entry price: $49/mo, billed monthly vs $299/mo, billed monthly
VWO
- Choose if you want experimentation and conversion optimization
What the data shows
On the data below, SplitLab leads on lower entry price. We do not name an overall winner for this pair.
- Only VWO has a published user rating (4.4/5 from 1,020 reviews); SplitLab has none we can show.
- SplitLab has the lower entry price: $49/mo, billed monthly (Pro) against $299/mo, billed monthly (Growth) for VWO.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do SplitLab and VWO compare in 2026?
On the data below, SplitLab leads on lower entry price. We do not name an overall winner for this pair. Only VWO has a published user rating (4.4/5 from 1,020 reviews); SplitLab has none we can show. SplitLab has the lower entry price: $49/mo, billed monthly (Pro) against $299/mo, billed monthly (Growth) for VWO. Both have a free plan.
What are SplitLab and VWO used for?
SplitLab: Test landing pages, track visitor behavior, and find conversion-winning variations. VWO: Experimentation and conversion optimization.
What does SplitLab cost vs VWO?
SplitLab's cheapest paid plan is Pro at $49/mo, billed monthly; it also has a free plan. VWO's cheapest paid plan is Growth at $299/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 27, 2026.
What's the main difference between SplitLab and VWO?
SplitLab focuses on test landing pages, track visitor behavior, and find conversion-winning variations. VWO's main strength: good A/B testing.