OptinMonster
Claim this toolLead generation and conversion optimization
From $17.50/mo flat, billed yearly Visit WebsiteThe Bottom Line
- Price
- From $17.50/mo flat, billed yearly. Compare plans
Key facts
- OptinMonster is a powerful conversion optimization toolkit designed to increase leads and sales through various campaign types.
- It features advanced targeting, personalization, and A/B testing capabilities, along with a user-friendly drag-and-drop builder.
- The platform offers real-time revenue attribution to track campaign performance and optimize marketing strategies for better ROI.
Pros
- Comprehensive conversion optimization toolkit for lead generation and sales.
- Offers a wide variety of campaign types including popups, floating bars, fullscreen overlays, slide-ins, content lockers, countdown timers, and gamified wheels.
- Advanced targeting and personalization features like Exit-Intent® Technology, Page Level Targeting, Geolocation, Referrer Detection, and Onsite Retargeting®.
- Easy-to-use drag-and-drop builder with 700+ pre-made templates and a blank canvas option, requiring no coding.
- Robust A/B testing capabilities and real-time analytics for data-driven optimization of campaigns.
Cons
- The extensive feature set might have a learning curve for new users.
- While integrations are mentioned, the full list of supported platforms is not explicitly provided.
What is OptinMonster?
Available on: Web
Ratings Across the Web
OptinMonster holds an aggregate rating of 4.3 out of 5 from 108 reviews across G2, last checked September 17, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
- Pop-ups
- Slide-ins
- Exit intent
- A/B testing
- Page-level targeting
- Analytics
Pricing Plans
Pricing checked Nov 2, 2026. Source: optinmonster.com/pricing, read Nov 2, 2026
| Plan | Price | Details |
|---|---|---|
| Basic | $210 / yr |
|
| Plus | $570 / yr |
|
| Pro | $870 / yr |
|
| Growth | $1,470 / yr |
+5 more Show less
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Is OptinMonster worth the price?
It's best for individual bloggers and small businesses looking to start with lead generation without a huge upfront investment.
How OptinMonster's pricing compares
OptinMonster starts at $17.50/mo flat for the whole organisation. Its direct competitors are priced on a different basis (per user, or in another currency), so each entry price below is shown with its own unit and currency and is not ranked against the others.
Entry paid plan, monthly price (billing term shown per row), in each tool's own currency. Pricing checked Nov 2, 2026.
Recent pricing updates
Changes we detected on the OptinMonster pricing page.
- Plans changed: Basic went from $9 to $17.50 a month, billed annually; Plus went from $19 to $47.50 a month, billed annually; Pro went from $29 to $72.50 a month, billed annually; Growth added at $122.50 a month, billed annually.
OptinMonster by the numbers
| Metric | OptinMonster | Peer median | Position (1 is best) |
|---|---|---|---|
| Free plan | No | 20 of 38 have one | n/a |
| Listed as an alternative to | 9 tools | 4 | #10 of 38 |
| Integrations listed | 4 | 2 | #1 of 10 (joint) tools with at least one integration recorded |
| User rating | 4.3/5 (across the web, 108 ratings) | 4.6/5 | #20 of 25 (joint) tools with 20+ reviews |
Listed as an alternative to: #9 on 2026-10-16 to #10 on 2026-11-02 (rank among 38 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. All A/B Testing data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “OptinMonster by the numbers”, Nov 2026.
Reviews
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