Treasure Data
UnclaimedThe AI-native platform for modern marketing, unifying data and AI to empower superhuman marketers.
Visit WebsiteTL;DR - Treasure Data
- Unifies first-party customer data for AI-native marketing.
- Features an AI Marketing Cloud and Marketing Super Agent for campaign planning, personalization, and activation.
- Enables faster campaign launches, increased conversions, and significant cost savings.
Pricing: Paid only
Best for: Enterprises & pros
Pricing
Paid
Treasure Data offers paid plans. Visit their website for current pricing details.
About Treasure Data
Treasure Data is an AI-native marketing platform designed to help marketers leverage trusted first-party data and artificial intelligence to accelerate campaigns, increase conversions, and personalize customer interactions in real-time. It re-architects marketing by integrating data, decisioning, and measurement into a single system, moving beyond traditional "AI marketing" that often just speeds up manual tasks.
The platform is built on an Intelligent Customer Data Platform (CDP) that unifies, governs, and prepares all first-party customer data for AI. It features a Marketing Super Agent, an AI teammate that assists with research, creation, decision-making, and optimization of marketing efforts. This allows for faster campaign launches, significant cost savings by replacing multiple systems, and real-time engagement across all customer touchpoints, ultimately driving predictable and scalable returns. It's designed for enterprises seeking to embrace AI-native marketing, ensuring data trust, security, privacy, and global residency.
Treasure Data is ideal for marketing teams, data teams, and IT professionals who need to maintain trust and control while embracing AI. It helps marketers keep pace with consumer expectations by providing orchestrated AI agents for research, segmentation, strategy, creative development, and activation. Data and IT teams benefit from a high-fidelity memory layer that resolves identity, cleans data, and ensures compliant and secure AI operations with complete lineage.
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Treasure Data FAQ
AI-native marketing is a paradigm where AI is the primary engine of execution, not an add-on to legacy systems. It involves AI interpreting business intent, conducting market research, building execution plans, orchestrating specialized agents for activation, and continuously learning and improving based on trusted, first-party customer data.
Specific pricing information is not publicly available on the website. It is presented as an enterprise solution, suggesting custom pricing based on client needs. There is a 'Trade-Up program' mentioned for switching from legacy ESP/CEP with potential free months.
No, Treasure Data is not free. It is a paid enterprise-level platform. There is no mention of a free tier or trial, though a 'Trade-Up program' offers up to 24 months free for customers switching from legacy ESP/CEP providers.
Treasure Data is for enterprises and marketing teams looking to adopt an AI-native approach to marketing. It's also for data and IT teams who need to manage and secure customer data for AI, ensuring compliance and control. It caters to organizations aiming to accelerate campaigns, personalize customer experiences, and achieve significant ROI through advanced AI and data unification.