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Ranked list

Best Push Notification Tools in 2026

Push notification services

Key Takeaways
  • Braze is our overall pick for push notifications in 2026. Knock is our free pick. Overall pick: Paid pricing not published. Rated 4.4/5 across SourceForge and G2 (1,806 ratings, Sep 2026). Watch out: Integrations with specific tools could be add-ons. Free pick: Free plan; cheapest paid plan Starter, $250/mo. Rated 4.6/5 on G2 (148 ratings, Sep 2026). Watch out: Overage fees apply for messages and users on Starter.
  • We evaluated 16 push notifications tools to create this ranking.
  • 6 of the 10 tools listed here have a free plan.
Publications that cover the tools tracked here
  • TechCrunch
  • Bloomberg
  • The Information
  • Fortune
  • The Verge
  • 16 tools evaluated
  • 10 top picks
  • 6 with a free plan

Push notification services (OneSignal, Airship, Braze, MoEngage, Firebase Cloud Messaging) send push to iOS, Android, and web browsers. The category split: developer-first (OneSignal, FCM) vs marketing-orchestration (Braze, Airship, MoEngage).

Top 3 push notification tools

  1. Braze logo

    Braze

    #1 Top pick

    Customer engagement platform for cross-channel campaigns

    Pricing

    Contact sales

    4.4 /5 across SourceForge and G2 · 1,806 ratings, Sep 2026

    Our take

    Best overall

  2. Customer.io logo

    Automated messaging based on user behavior

    Starting price

    From $100 /mo

    Cheapest paid plan, monthly, as of November 2026

    4.5 /5 across G2 and Capterra · 988 ratings, Sep 2026

  3. Knock logo

    Knock

    #3

    Customer engagement infrastructure for product-led growth, enabling cross-channel messaging and data activation.

    Starting price

    From $250 /mo

    Cheapest paid plan, monthly, as of November 2026

    4.6 /5 on G2 · 148 ratings, Sep 2026

    Our take

    Best free tier

10 top push notification tools compared

Push notification tools compared on our take, starting price (cheapest paid plan, monthly, as of November 2026), average user rating with each review site's own score, and the hidden cost to watch for.
Braze logo
Braze
Best overall Price: Contact sales 4.4 out of 5, from 1,806 ratings across SourceForge and G2 G2 4.5 · SourceForge 4.3 Watch out: Integrations with specific tools could be add-ons
Customer.io logo
Customer.io
Price: $100/mo 4.5 out of 5, from 988 ratings across G2 and Capterra G2 4.4 · Capterra 4.7 Watch out: Overage fees for profiles/emails beyond tier limits
Knock logo
Knock
Best free tier Price: $250/mo 4.6 out of 5, from 148 ratings on G2 G2 4.6 Watch out: Overage fees apply for messages and users on Starter.
Leanplum logo
Leanplum
Price: Free + paid 4.2 out of 5, from 106 ratings across G2 and Capterra G2 4.2 · Capterra 4.1
Pushwoosh logo
Pushwoosh
Price: Free 4.4 out of 5, from 71 ratings across G2 and Capterra G2 4.4 · Capterra 4.4 Watch out: Overage fees for users beyond 1000
Courier logo
Courier
Price: Free + paid 4.5 out of 5, from 59 ratings on G2 G2 4.5
WonderPush logo
WonderPush
Highest rated Price: $1/mo 4.8 out of 5, from 39 ratings across SourceForge, G2 and Capterra Capterra 4.8 · SourceForge 4.9
Airship logo
Airship
Price: Contact sales 3.9 out of 5, from 87 ratings across G2 and Capterra G2 4.0 · Capterra 3.8 Watch out: Implementation and onboarding fees
NotificationAPI logo
NotificationAPI
Price: $20/mo 4.7 out of 5, from 22 ratings on G2 G2 4.7 Watch out: Startup tier: $0.001 per notification over 50,000
Novu logo
Novu
Price: $30/mo 4.6 out of 5, from 22 ratings on G2 G2 4.6 Watch out: Overage fees for exceeding workflow runs

Push Notifications pricing compared

Push Notifications pricing, as of November 2026
Braze Cheapest paid plan: Not published Free plan: No Billing: Not published
Customer.io Cheapest paid plan: Essentials, $100/mo Free plan: No Billing: Billed monthly
Knock Cheapest paid plan: Starter, $250/mo Free plan: Yes (Developer) Billing: Per user, billed monthly
Leanplum Cheapest paid plan: Not published Free plan: Yes Billing: Not published
Pushwoosh Cheapest paid plan: No paid plan Free plan: Yes (Pay-as-you-go) Billing: Free
Courier Cheapest paid plan: Not published Free plan: Yes (Developer) Billing: Not published
WonderPush Cheapest paid plan: Per subscriber volume, €1/mo Free plan: No Billing: Billed monthly
Airship Cheapest paid plan: Not published Free plan: No Billing: Not published
NotificationAPI Cheapest paid plan: Startup, $20/mo Free plan: Yes Billing: Billed monthly
Novu Cheapest paid plan: Pro, $30/mo Free plan: Yes Billing: Billed monthly

Toolradar pricing data, last verified November 2026. Prices are the cheapest paid plan converted to a monthly figure; "Not published" means the vendor publishes no price for a self-serve paid plan. 5 of 10 tools publish a paid price; median cheapest paid plan $30/mo.

Toolradar data

The push notification tools market in numbers

Toolradar data: Toolradar tracks 16 push notification tools as of November 2, 2026. 75% of the push notification tools on Toolradar are free, freemium or open source. Toolradar re-checked the pricing of 94% of push notification tools in the last 90 days. Toolradar aggregates 3,445 public user reviews (G2, Capterra, Trustpilot and other review sites) across 14 rated push notification tools. The most cross-shopped push notification tool is Customer.io, listed as an alternative to 39 other tools on Toolradar. The most compared push notification tool on Toolradar over the last 90 days is Braze, with 139 side-by-side comparisons. Computed from the Toolradar catalog and on-site activity.

  • 16 push notification tools tracked
  • 75% are free, freemium or open source
  • 94% of prices re-checked in the last 90 days
  • 3,445 public user reviews aggregated across 14 rated tools
Most cross-shopped push notification tools on Toolradar, as of November 2026 Listed as an alternative to the most other tools on Toolradar
Rank Tool Listed as an alternative to
1 Customer.io 39 tools
2 Braze 20 tools
3 Pusher 10 tools
Most compared push notification tools on Toolradar, last 90 days to November 2026 Side-by-side comparisons by visitors, last 90 days
Rank Tool Comparisons
1 Braze 139
2 Customer.io 131
3 Pusher 72

Source and method: live push notification tools statistics

Push Notifications leaderboards from Toolradar data

Toolradar ranks Push Notifications tools on one measure at a time, only where at least 8 tools have data. As of Nov 2026.

CSV download of these Push Notifications leaderboards, licensed CC BY 4.0

Lowest entry price, plans with no stated unit

Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.

Counted among 8 tools with no stated price unit, verified price.

Lowest entry price, plans with no stated unit, Push Notifications tools on Toolradar, as of Nov 2026
# Tool Entry plan
1 NotificationAPI $20/mo, billed monthly
2 Webpushr $29/mo, billed monthly
3 Novu $30/mo, billed monthly
4 Pusher $49/mo, billed monthly
5 OneSignal $99/mo, billed monthly

A position exists only when at least 8 tools have data for that metric. 8 of 16 Push Notifications tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. How we compute this. Cite this: Toolradar, “Push Notifications leaderboards”, Nov 2026. Data licensed CC BY 4.0. All Push Notifications statistics.

How the top push notification tools compare

6 of the 10 push notification tools listed here have a free plan (Knock, Leanplum, Pushwoosh, Courier, NotificationAPI, Novu); the other 4 (Braze, Customer.io, WonderPush, Airship) are paid only. Teams on a budget should start with Knock, our free pick.

Rankings are computed from G2/Capterra review volume and rating, and media mentions. Editorial policy

Top push notification tools

Order: Toolradar ranking score, which is the public review volume times the average rating on G2, Capterra, Trustpilot and other review sites, plus media mentions (recent ones count more). Paid placements are labelled and never change the score. How we rank.

1
Braze logo

Braze

Paid

Customer engagement platform for cross-channel campaigns

4.4 /5 across SourceForge and G2 · 1,806 ratings, Sep 2026

Braze is a customer engagement platform that helps brands create meaningful connections through cross-channel messaging. It provides sophisticated tools for email, push, in-app, and SMS campaigns with real-time personalization and AI-powered optimization.

Used Braze? Rate it
  • Pro: Unifies and activates customer data in real-time from various sources, including data warehouses and backend systems.
  • Pro: Offers comprehensive cross-channel messaging capabilities across email, mobile, web, and advertising from a single platform.
  • Pro: Leverages BrazeAI™ for predictive, generative, and agentic intelligence to personalize experiences and optimize KPIs.
  • Con: Specific pricing details are not publicly available, requiring direct contact with sales.
  • Con: The BrazeAI Operator™ is currently in Beta, indicating it may not be fully mature or universally available.
Fair value

Braze's pricing is entirely custom, which typically indicates an expensive solution tailored for larger enterprises.

Watch out

Integrations with specific tools could be add-ons

2
Customer.io logo

Automated messaging based on user behavior

4.5 /5 across G2 and Capterra · 988 ratings, Sep 2026

Customer.io is a customer engagement platform for sending data-powered communications through email, SMS, push notifications, and in-app messaging with visual workflow automation.

Used Customer.io? Rate it
  • Pro: Powerful messaging platform
  • Pro: Multi-channel
  • Pro: Developer friendly
  • Con: Expensive
  • Con: Complex for simple needs
Fair value

Customer.io's pricing is on the expensive side, especially for smaller businesses, with the Essentials tier starting at $100/month.

Watch out

Overage fees for profiles/emails beyond tier limits

3
Knock logo

Knock

Free plan

Customer engagement infrastructure for product-led growth, enabling cross-channel messaging and data activation.

4.6 /5 on G2 · 148 ratings, Sep 2026

Knock is a customer engagement infrastructure designed for product-led growth, allowing businesses to send product, marketing, and transactional messaging across various channels. It provides developer-first tooling to build custom messaging experiences without compromising design, performance, or user experience, supporting channels like email, SMS, push, chat, and in-app notifications. The platform features an intuitive drag-and-drop editor for building messaging journeys and ensures on-brand, error-free communication with global styles, reusable blocks, and live previews. The platform unifies and activates real-time data from product and warehouse sources, enabling relevant and timely messaging triggered by user attributes, events, or actions. It supports data ingestion from CDPs and reverse ETL, dynamic segmentation, and personalized messaging with conditional logic. Knock is built for developers, offering SDKs in major languages, a CLI, environments, version control, and CI/CD integration, making it suitable for integrating into existing development workflows and AI-powered IDEs. It also offers robust infrastructure with high uptime, scaled delivery, and compliance certifications like HIPAA, SOC2, GDPR, and CCPA.

Used Knock? Rate it
Knock screenshot
  • Pro: Comprehensive cross-channel messaging capabilities
  • Pro: Strong developer-first approach with SDKs, CLI, and AI IDE integration
  • Pro: Robust data integration and personalization features
  • Con: Pricing for higher volumes can become significant with per-message/user costs
  • Con: Enterprise features like advanced security and support require custom quotes
Good value

Knock's pricing is quite generous, especially with its Developer tier offering 10K messages and 500 active users for free.

Watch out

Overage fees apply for messages and users on Starter.

4
Leanplum logo

Leanplum

Free plan

Supercharge customer lifetime value with an all-in-one customer engagement platform.

4.2 /5 across G2 and Capterra · 106 ratings, Sep 2026

Leanplum, now operating as CleverTap, is a comprehensive customer engagement platform designed to help businesses drive growth by personalizing customer interactions across various channels. It leverages big data, AI, and advanced analytics to enable targeted engagement, real-time experimentation, and continuous optimization of the customer lifecycle. The platform allows businesses to segment customers based on behaviors, interests, geography, and demographics, and then orchestrate campaigns across essential touchpoints like email, in-app experiences, and more. This platform is ideal for businesses looking to enhance customer retention, increase engagement, and maximize customer lifetime value. It provides tools for hyper-personalization, automated segmentation, advanced analytics, and the use of premium engagement channels. With its scalable and interoperable design, CleverTap aims to empower businesses to make smarter, faster decisions through insightful and prescriptive intelligence, ultimately helping them deliver deeply personalized journeys and real-time product recommendations.

Used Leanplum? Rate it
Leanplum screenshot
  • Pro: Comprehensive suite for customer engagement
  • Pro: Strong focus on personalization and AI-driven intelligence
  • Pro: Offers advanced analytics and experimentation capabilities
  • Con: Pricing details are not fully transparent without a demo
  • Con: No free tier available, only a trial
5
Pushwoosh logo

Pushwoosh

100% free

Transform customer data into high-converting campaigns with advanced segmentation and omnichannel messaging.

4.4 /5 across G2 and Capterra · 71 ratings, Sep 2026

Pushwoosh is a comprehensive customer engagement platform that enables businesses to create, manage, and optimize omnichannel messaging campaigns. It unifies customer data, allowing for precise segmentation based on real-time behavior, historical data, and RFM criteria. The platform supports personalized messaging across various channels including push notifications, in-app messages, email, SMS, and WhatsApp, helping businesses drive user acquisition, retention, and monetization. The platform includes a Customer Journey Builder with a no-code drag-and-drop interface, allowing marketers to design and automate complex customer workflows. It provides robust analytics to track campaign performance, user behavior, and conversion funnels, enabling continuous optimization through A/B/n testing. Pushwoosh is designed for marketing teams looking to enhance customer lifetime value, reduce churn, and maximize ARPU through data-driven engagement strategies.

Used Pushwoosh? Rate it
  • Pro: Comprehensive omnichannel support from a single platform
  • Pro: Highly precise and flexible user segmentation capabilities
  • Pro: Intuitive no-code customer journey builder for automation
  • Con: No specific cons mentioned in the provided text.
Great value

Pushwoosh's 'Pay-as-you-go' tier is exceptionally generous, offering all platform features for free up to 1000 users.

Watch out

Overage fees for users beyond 1000

6
Courier logo

Courier

Free plan

The multichannel notification platform for transactional and lifecycle messages.

4.5 /5 on G2 · 59 ratings, Sep 2026

Courier is a comprehensive platform designed to simplify the sending of transactional and lifecycle notifications across multiple channels. It allows product and engineering teams to manage email, push, SMS, Slack, and in-app notifications through a single API. The platform aims to reduce the operational overhead associated with building and maintaining notification infrastructure, enabling teams to focus on core product development. Courier provides tools for designing, testing, and shipping multichannel messages, ensuring they are delivered reliably and on time. It includes features like user preference management for channel choices, frequency, and quiet hours, helping products stay compliant with regulations like GDPR and CCPA. With SDKs for various programming languages and integrations with over 50 providers, Courier offers a flexible and scalable solution for managing all product-related notifications.

Used Courier? Rate it
Courier screenshot
  • Pro: Simplifies multi-channel notification management with a single API.
  • Pro: Provides user preference controls, enhancing user experience and compliance.
  • Pro: Offers robust infrastructure for reliable delivery at scale.
  • Con: Advanced user preferences, multi-tenant management, multiple outbound webhooks, custom link tracking URLs, observability integrations, data warehouse integrations, and EU datacenter are not available on the free or Business plans.
  • Con: HIPAA certification is only available on the Enterprise plan.
Good value

Courier offers a very generous free Developer tier with 10,000 sends, making it highly accessible for startups and small projects.

7
WonderPush logo

Send unlimited push notifications for Web, iOS, and Android with advanced targeting and automation.

4.8 /5 across SourceForge, G2 and Capterra · 39 ratings, Sep 2026

WonderPush is a comprehensive push notification service designed for developers and marketers to engage users across web, iOS, and Android platforms. It allows businesses to send unlimited push notifications, including rich formats with images, videos, and action buttons, to drive user re-engagement and conversions. The platform offers robust segmentation capabilities, enabling users to target specific audiences based on predefined segments, geo-location, custom properties, and events. With automation features, businesses can schedule sends, trigger notifications based on user behavior, and personalize content using liquid syntax. WonderPush also provides real-time analytics to monitor campaign performance, a friendly API for integration, and ensures full GDPR compliance and data privacy. It's suitable for e-commerce, media, sports, and real estate industries, among others, looking to improve user retention and drive traffic.

Used WonderPush? Rate it
  • Pro: Supports all major platforms (Web, iOS, Android) with a single tool.
  • Pro: Offers powerful segmentation and automation for targeted campaigns.
  • Pro: Provides real-time analytics to track campaign performance.
  • Con: No explicit free tier, only a 14-day free trial.
  • Con: Advanced corporate options like 24/7 support require contacting sales for custom pricing.
Great value

WonderPush offers incredibly fair and generous pricing, starting at just €1/month for up to 1000 subscribers.

8
Airship logo

Airship

Paid

Mobile-first customer engagement platform

3.9 /5 across G2 and Capterra · 87 ratings, Oct 2026

Airship (formerly Urban Airship) is a mobile-first customer engagement platform that pioneered push notifications. The company has evolved into a full customer engagement suite offering push, in-app, email, SMS, and mobile wallet passes. Airship is known for enterprise reliability and sophisticated mobile capabilities like message center and app-inbox features. Used by major brands like Alaska Airlines, The Home Depot, and USA TODAY for their mobile engagement strategies.

Used Airship? Rate it
Airship screenshot
  • Pro: Mobile engagement pioneer
  • Pro: Enterprise reliability
  • Pro: Strong mobile features
  • Con: Expensive
  • Con: Less modern interface
Fair value

Airship's enterprise-only pricing, requiring a custom quote, suggests it's an expensive solution tailored for large organizations.

Watch out

Implementation and onboarding fees

9
NotificationAPI logo

NotificationAPI

Free plan

All-in-one notification service for high-velocity SaaS teams.

4.7 /5 on G2 · 22 ratings, Sep 2026

Pingram (formerly NotificationAPI) is a comprehensive notification service designed for SaaS teams to quickly implement and manage a production-ready notification system. It provides a unified API to send notifications across multiple channels, including email, SMS, in-app, browser push, mobile push, and calling, with Slack integration and MS Teams coming soon. The service handles the complexities of notification infrastructure, deliverability, and channel-specific requirements, allowing developers to focus on core product features. The platform includes intelligent notification logic such as batching, digests, scheduling, expiration, throttling, and deduplication to prevent notification fatigue and optimize user experience. It also offers robust monitoring and observability features, including end-to-end logs with previews, delivery confirmations, open and click events, and detailed reports. This allows non-technical teams to quickly resolve notification issues and provides insights into notification performance. Pingram aims to save development time and costs by providing a fully managed and optimized notification solution.

Used NotificationAPI? Rate it
NotificationAPI screenshot
  • Pro: Significantly reduces development time and costs for notification systems
  • Pro: Handles complex notification logic like batching, scheduling, and throttling out-of-the-box
  • Pro: Provides comprehensive multi-channel support with built-in infrastructure
  • Con: Advanced features like workflows and webhooks are still in Beta
  • Con: MS Teams integration is coming soon, not yet available
Good value

NotificationAPI's pricing is fair, offering a generous free tier and a competitive Startup plan at $20/month.

Watch out

Startup tier: $0.001 per notification over 50,000

10
Novu logo

Novu

Free plan

Open-source notification infrastructure for developers and product teams to build multi-channel delivery.

4.6 /5 on G2 · 22 ratings, Sep 2026

Novu provides an open-source notification infrastructure that simplifies the process of building and managing multi-channel notification systems for modern products. It offers a single <Inbox /> component that allows developers to integrate a powerful notification inbox into their applications with minimal code. The platform is designed for developers and product teams, enabling them to deliver real-time, contextual notifications across various channels like in-app, email, push, SMS, and chat. Beyond basic delivery, Novu includes features like user preferences, message snoozing, real-time delivery, and workflow orchestration. It also provides a unified API for managing multi-channel notification workflows, a digest engine to combine multiple notifications, and a block-based email editor for creating customizable emails. Novu integrates with popular tools and providers such as Twilio, Resend, React Email, Clerk, and Stripe, making it a comprehensive solution for building world-class notification systems.

Used Novu? Rate it
Novu screenshot
  • Pro: Open-source with a strong community and GitHub stars.
  • Pro: Simplifies complex multi-channel notification delivery into a single component.
  • Pro: Offers extensive customization options for user preferences and email templates.
  • Con: Free plan has limited activity feed retention (24 hours).
  • Con: Branding removal is only available on paid plans.
Good value

Novu's pricing is quite generous, especially with its Free tier offering 10,000 workflow runs.

Watch out

Overage fees for exceeding workflow runs

Popular push notifications comparisons

See how the leading push notification tools stack up head-to-head.

Compare all 16 push notification tools side by side

Pricing breakdowns for push notification tools

Real plans and the hidden costs for each tool.

How to choose push notification software

  1. Developer push vs marketing push

    Developer-first push for product notifications: OneSignal (free generous tier), FCM. Marketing-grade push as part of cross-channel orchestration: Braze, Airship, MoEngage, CleverTap. Different buyers, different feature emphasis.

  2. Audit deliverability and platform support

    Web push (Chrome, Firefox, Safari) has different mechanics than mobile push. iOS push requires Apple developer setup. Verify the tool handles your platform mix; many tools weak-cover web push.

  3. Plan for segmentation

    Push notifications burn opt-in if used like email blasts. Tools with segmentation and trigger-based sends (Braze, MoEngage) outperform broadcast tools for retention.

Honorable mentions

Tools that didn't crack the headline list but deserve a look depending on what you optimize for.

  • OneSignal logo
    OneSignal Best free-tier push notifications

    OneSignal's free tier covers most early-stage apps and websites. Solid SDKs across web, iOS, Android.

Best Push Notifications for

How we ranked these push notification tools

We rank by real-world signal: G2/Capterra review volume and rating, and media mentions (volume and recency). Pricing is re-checked and the ranking refreshed monthly.

Tools evaluated
16
With free plan
75%
Last updated
November 2026

Toolradar Research

The data behind push notification tools

First-party analyses built from our full catalog, methodology published.

All Toolradar research

Frequently Asked Questions

What is the best push notifications tool in 2026?

Based on our analysis of 16 push notifications tools, Braze is our overall push notifications pick. The next tools on the list are Customer.io, Knock, Leanplum. Rankings use G2/Capterra review volume and rating, and media mentions.

What are the top 3 push notifications tools?

The top 3 push notifications tools in 2026, ranked by Toolradar, are: 1) Braze, Customer engagement platform for cross-channel campaigns. 2) Customer.io, Automated messaging based on user behavior. 3) Knock, Customer engagement infrastructure for product-led growth, enabling cross-channel messaging and data activation.

Are there free push notifications tools?

Yes. Knock is our free push notifications pick (free plan alongside paid plans). 6 of the 10 tools on this page have a free plan. Among the 16 push notifications tools we rank, 12 have a free plan.

How do I choose the right push notifications tool?

Start by defining your team size, budget, and must-have features. Braze is our overall push notifications pick. Knock is our free push notifications pick. Compare all 16 options side by side on Toolradar.

Cite this page: Toolradar, "Best Push Notification Tools in 2026", updated November 2026, https://toolradar.com/best/push-notifications

Push Notifications statistics catalog size, ratings and pricing data, updated monthly

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