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Airship

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Mobile-first customer engagement platform

Marketing AutomationPush NotificationsEmailSMS Marketing
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Reviews onG2
83 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Mobile engagement pioneer

Biggest con

Expensive

TL;DR - Airship

  • Mobile-first customer engagement platform
  • Pioneer in push notifications
  • Enterprise-focused with mobile wallet support
Pricing: Paid only
Best for: Enterprises & pros
4.0/5 across review platforms

What is Airship?

Editorial review
Airship (formerly Urban Airship) is a mobile-first customer engagement platform that pioneered push notifications. The company has evolved into a full customer engagement suite offering push, in-app, email, SMS, and mobile wallet passes. Airship is known for enterprise reliability and sophisticated mobile capabilities like message center and app-inbox features. Used by major brands like Alaska Airlines, The Home Depot, and USA TODAY for their mobile engagement strategies.

Available on: Web

how we evaluateSourceairship.com ↗

Pros & Cons

Pros

  • Mobile engagement pioneer
  • Enterprise reliability
  • Strong mobile features
  • Good for large brands
  • Mobile wallet support

Cons

  • Expensive
  • Less modern interface
  • Complex setup
  • Better alternatives for smaller companies

Ratings Across the Web

4(83 reviews)
G283 reviews
4/5

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Push notificationsIn-app messagingMessage centerMobile walletEmail campaignsSMS messagingJourney orchestrationAI optimization

Pricing Plans

Pricing checked Jul 30, 2026

Enterprise

Custom

Contact sales

  • Full platform access
  • Multi-channel messaging
  • Journey orchestration
  • Mobile wallet
  • Dedicated support
  • Custom SLAs
Calculate your costView full pricing

Is Airship worth the price?

60/100

Airship's enterprise-only pricing, requiring a custom quote, suggests it's an expensive solution tailored for large organizations.

Without transparent pricing, it's difficult to assess fairness, but custom quotes typically indicate premium costs. This model is best suited for enterprises with complex mobile engagement needs and significant budgets.

Hidden Costs & Gotchas

Minimum contract value likely applies

Implementation and onboarding fees

Potential overage charges for high usage

Additional costs for premium features

How Airship Compares to Competitors

Compared to Braze, which also offers enterprise-level custom pricing, Airship positions itself similarly as a premium mobile engagement platform. While Braze might sometimes disclose starting points for smaller plans, Airship's complete lack of public pricing makes direct cost comparison impossible, but both target large-scale operations.

Reviews

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4.0/5

Across 83 verified user reviews on G2

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Best Airship Alternatives

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LeanplumFreemium

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OneSignalFreemium

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Airship FAQ

How does Airship support a comprehensive mobile marketing strategy?

Airship provides a full customer engagement suite that includes push notifications, in-app messaging, email, SMS, and mobile wallet passes. This allows brands to create integrated and multi-channel experiences for their mobile users. It is designed to help major brands like Alaska Airlines and The Home Depot manage their mobile engagement.

Which teams would benefit most from using Airship?

Airship is best suited for large brands and enterprise-level marketing teams that require robust mobile engagement capabilities and enterprise reliability. It supports sophisticated mobile features like message centers and app-inbox functionalities. Smaller companies might find better alternatives due to its complexity and cost.

What kind of limitations should potential users consider with Airship?

Potential users should be aware that Airship can be expensive and has a complex setup process. Its interface may also be considered less modern compared to some other platforms. Smaller companies might find it to be more than they need.

How is Airship priced?

Airship is a paid product and does not offer a permanently free tier. Its pricing model is designed for enterprise-level clients and reflects its comprehensive features and reliability. This makes it a significant investment for businesses.

Can Airship help manage customer engagement beyond push notifications?

Yes, Airship has evolved beyond its pioneering role in push notifications to offer a full customer engagement suite. This includes in-app messaging, email, SMS marketing, and mobile wallet passes. It provides a unified platform for various communication channels.

How does Airship compare to a competitor like Braze?

Airship is known for its enterprise reliability and sophisticated mobile capabilities, having pioneered push notifications. While both are customer engagement platforms, Airship is particularly recognized for its strong mobile features and mobile wallet support, catering to large brands.

Source: airship.com

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