The Bottom Line
Entry price
Free plan available, paid tiers above
Biggest pro
Generous free tier
Biggest con
Less sophisticated than Braze
TL;DR - OneSignal
- Push notifications with generous free tier
- Now includes email, SMS, in-app
- Great for startups and growing apps
What is OneSignal?
Available on: Web
Pros & Cons
Pros
- Generous free tier
- Easy to implement
- Multi-channel support
- Good documentation
- Affordable paid plans
Cons
- Less sophisticated than Braze
- Limited analytics
- Basic segmentation
- Support can be slow
Preview
Key Features
Pricing Plans
Free TrialPricing checked Aug 22, 2026
Free
Get started
- 10,000 subscribers
- Push notifications
- Basic segments
- Basic analytics
Growth
$99/month
For growing apps
- Unlimited subscribers
- Email & SMS
- A/B testing
- Journeys
- Advanced segments
Professional
$249/month
For teams
- Everything in Growth
- Advanced analytics
- Priority support
- Multiple apps
Enterprise
Custom
For large scale
- Everything in Professional
- Dedicated support
- Custom SLAs
- SSO
Is OneSignal worth the price?
OneSignal offers a very generous free tier, allowing up to 10,000 subscribers, which is excellent for startups and small projects.
The Growth tier at $99/month for unlimited subscribers and advanced features provides strong value, while the Professional tier at $249/month seems reasonable for larger teams needing more robust analytics and support. This pricing structure is fair and scales well, making it best for businesses from small startups to large enterprises.
Hidden Costs & Gotchas
Overage fees not specified for Growth/Professional
SMS/Email costs might be extra beyond platform fee
Higher support tiers locked behind Professional/Enterprise
How OneSignal Compares to Competitors
Compared to Braze, which often starts at several hundred dollars per month for basic features, OneSignal's $99/month Growth plan offers significantly more accessible entry for unlimited subscribers. While Twilio Segment offers similar functionality, its pricing can quickly escalate based on MTUs, making OneSignal a more predictable and often more affordable option for messaging-focused needs.
How OneSignal's pricing compares
At $99/mo, OneSignal is the most affordable of its 2 direct competitors.
Entry paid plan, monthly. Pricing checked Aug 22, 2026.
Reviews
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Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
Explore More
OneSignal FAQ
How does OneSignal help with customer engagement for mobile applications?
Which teams benefit most from using OneSignal?
How is OneSignal priced?
What kind of trade-offs should users consider when choosing OneSignal?
Can OneSignal be used for marketing automation beyond just push notifications?
How does OneSignal compare to a competitor like Braze?
Source: onesignal.com