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The Bottom Line

Price
From $99/mo, billed monthly (free plan available). Compare plans

Key facts

  • Push notifications with generous free tier
  • Now includes email, SMS, in-app
  • Great for startups and growing apps

Pros

  • Generous free tier
  • Easy to implement
  • Multi-channel support
  • Good documentation
  • Affordable paid plans

Cons

  • Less sophisticated than Braze
  • Limited analytics
  • Basic segmentation
  • Support can be slow

What is OneSignal?

OneSignal is a customer messaging platform known for its generous free tier and easy setup for push notifications. While it started as a push notification service, OneSignal now offers email, SMS, and in-app messaging. The platform is popular among indie developers, startups, and growing companies who need to engage users across channels without enterprise budgets. OneSignal's free plan includes up to 10,000 subscribers, making it accessible for testing and smaller apps.

Available on: Web

Preview

Key Features

  • Push notifications (web & mobile)
  • Email messaging
  • SMS messaging
  • In-app messaging
  • Segmentation
  • A/B testing
  • Analytics
  • Journeys (automation)

Pricing Plans

Free Trial

Pricing checked Oct 14, 2026. Source: onesignal.com/pricing, read Oct 14, 2026

OneSignal plans and prices, checked October 2026
Plan Price Details
Free

$0

Get started

  • 10,000 subscribers
  • Push notifications
  • Basic segments
+1 more
  • Basic analytics
Growth Popular

$99/month

For growing apps

  • Unlimited subscribers
  • Email & SMS
  • A/B testing
+2 more
  • Journeys
  • Advanced segments
Professional

$249/month

For teams

  • Everything in Growth
  • Advanced analytics
  • Priority support
+1 more
  • Multiple apps
Enterprise

Custom

For large scale

  • Everything in Professional
  • Dedicated support
  • Custom SLAs
+1 more
  • SSO

Is OneSignal worth the price?

Good value

OneSignal offers a very generous free tier, allowing up to 10,000 subscribers, which is excellent for startups and small projects.

The Growth tier at $99/month for unlimited subscribers and advanced features provides strong value, while the Professional tier at $249/month seems reasonable for larger teams needing more robust analytics and support. This pricing structure is fair and scales well, making it best for businesses from small startups to large enterprises.

Full OneSignal pricing: every plan, hidden costs and alternatives

How OneSignal's pricing compares

At $99/mo, billed monthly, OneSignal is the most affordable of its 2 comparable direct competitors.

OneSignal
$99
$250

Entry paid plan, monthly price, billed monthly. Pricing checked Oct 14, 2026.

Email me when OneSignal changes its price

One email per change, found on the vendor's own pricing page. Unsubscribe any time.

OneSignal by the numbers

Toolradar data: OneSignal's entry paid plan ($99/mo, billed monthly) ranks #5 of 8 for price among the Push Notifications tools with a verified entry price and no stated unit, where the median is $74/mo. It is listed as an alternative to 9 other tools on Toolradar, ranking #4 of 16 in Push Notifications. As of Oct 2026.

OneSignal compared with 16 Push Notifications tools on Toolradar, as of Oct 2026
Metric OneSignal Peer median Position (1 is best)
Entry paid plan $99/mo, billed monthly $74/mo #5 of 8 tools with no stated price unit, verified price
Free plan Yes 12 of 16 have one n/a
Listed as an alternative to 9 tools 3 #4 of 16

Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Push Notifications data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “OneSignal by the numbers”, Oct 2026.

Reviews

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Best OneSignal Alternatives

Top alternatives based on features, pricing, and user needs.

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OneSignal FAQ

How does OneSignal help with customer engagement for mobile applications?

OneSignal provides multi-channel support for engaging users, including push notifications, email, SMS, and in-app messaging. It allows developers and marketers to reach users directly on their devices and within the application itself. The platform is known for its easy setup, making it accessible for quickly implementing engagement strategies.

Which teams benefit most from using OneSignal?

OneSignal is particularly well-suited for indie developers, startups, and growing companies. Its generous free tier and affordable paid plans make it an accessible option for organizations that need to engage users across multiple channels without requiring an enterprise-level budget.

How is OneSignal priced?

OneSignal offers a free tier that includes support for up to 10,000 subscribers, making it suitable for testing and smaller applications. Beyond the free tier, paid plans are available, which provide for more usage and additional features.

What kind of trade-offs should users consider when choosing OneSignal?

Users should be aware that OneSignal offers less sophisticated features compared to some enterprise-level platforms. Its analytics and segmentation capabilities are more basic, and support response times can sometimes be slow.

Can OneSignal be used for marketing automation beyond just push notifications?

Yes, while OneSignal started with push notifications, it has expanded to support broader marketing automation. It now offers email, SMS, and in-app messaging capabilities, allowing users to create multi-channel engagement strategies.

How does OneSignal compare to a competitor like Braze?

OneSignal is generally considered less sophisticated than Braze, particularly in terms of advanced analytics and segmentation features. However, OneSignal offers a more generous free tier and is known for its easier implementation and more affordable paid plans, making it a strong choice for startups and smaller businesses.

How does OneSignal pricing compare with other Push Notifications tools?

OneSignal's entry paid plan ($99/mo, billed monthly) ranks #5 of 8 for price among the Push Notifications tools with a verified entry price and no stated unit, where the median is $74/mo. Prices are read on each vendor's own pricing page and compared only with tools priced on the same basis. Source: Toolradar, Oct 2026.

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