OneSignal

Name: OneSignal
Brand: OneSignal
Price: 99 USD

Unclaimed

Customer messaging platform for push and more

Push Notifications Email SMS Marketing Marketing Automation

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Tracked since2026

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The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Generous free tier

Biggest con

Less sophisticated than Braze

TL;DR - OneSignal

Push notifications with generous free tier
Now includes email, SMS, in-app
Great for startups and growing apps

Pricing: Free plan available

Best for: Growing teams

What is OneSignal?

Editorial review

OneSignal is a customer messaging platform known for its generous free tier and easy setup for push notifications. While it started as a push notification service, OneSignal now offers email, SMS, and in-app messaging. The platform is popular among indie developers, startups, and growing companies who need to engage users across channels without enterprise budgets. OneSignal's free plan includes up to 10,000 subscribers, making it accessible for testing and smaller apps.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceonesignal.com ↗

Pros & Cons

Pros

Generous free tier
Easy to implement
Multi-channel support
Good documentation
Affordable paid plans

Cons

Less sophisticated than Braze
Limited analytics
Basic segmentation
Support can be slow

Preview

Key Features

Push notifications (web & mobile)Email messagingSMS messagingIn-app messagingSegmentationA/B testingAnalyticsJourneys (automation)

Pricing Plans

Free Trial

Free

Get started

10,000 subscribers
Push notifications
Basic segments
Basic analytics

Growth

$99/month

For growing apps

Unlimited subscribers
Email & SMS
A/B testing
Journeys
Advanced segments

Professional

$249/month

For teams

Everything in Growth
Advanced analytics
Priority support
Multiple apps

Enterprise

Custom

For large scale

Everything in Professional
Dedicated support
Custom SLAs
SSO

Calculate your cost View full pricing

How OneSignal's pricing compares

At $99/mo, OneSignal is the most affordable of its 2 direct competitors.

OneSignal

$99

Customer.io

$100

Knock

$250

Entry paid plan, monthly.

Reviews

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Best OneSignal Alternatives

Top alternatives based on features, pricing, and user needs.

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BrazePaid

Customer engagement platform for cross-channel campaigns

4.5

Customer.ioPaid

Automated messaging based on user behavior

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IterablePaid

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MoEngagePaid

Insights-led customer engagement platform

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KnockFreemium

Customer engagement infrastructure for product-led growth, enabling cross-channel messaging and data activation.

4.9

LeanplumFreemium

Supercharge customer lifetime value with an all-in-one customer engagement platform.

4.3

CourierFreemium

The multichannel notification platform for transactional and lifecycle messages.

4.6

AirshipPaid

Mobile-first customer engagement platform

4.0

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All OneSignal alternatives8+ tools ranked, pricing + verdict per pick OneSignal vs BrazeHead-to-head: features, pricing, who wins OneSignal vs Customer.ioHead-to-head: features, pricing, who wins OneSignal vs IterableHead-to-head: features, pricing, who wins

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OneSignal FAQ

Is OneSignal free?

OneSignal has a free plan that includes up to 10,000 subscribers for push notifications. Paid plans start at $99/month for additional features and higher limits.

How does OneSignal compare to Firebase Cloud Messaging?

Firebase is free but push-only and requires more technical setup. OneSignal is easier to use, has more features (email, SMS, analytics), and offers a dashboard. OneSignal is better for non-technical teams.

What channels does OneSignal support?

OneSignal supports web push, mobile push (iOS/Android), email, SMS, and in-app messaging from one platform.

Source: onesignal.com

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