OneSignal

Name: OneSignal
Brand: OneSignal
Price: 99 USD

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Customer messaging platform for push and more

Push Notifications Email SMS Marketing Marketing Automation

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FreemiumVisit Website

Tracked since2026

0 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Generous free tier

Biggest con

Less sophisticated than Braze

TL;DR - OneSignal

Push notifications with generous free tier
Now includes email, SMS, in-app
Great for startups and growing apps

Pricing: Free plan available

Best for: Growing teams

What is OneSignal?

Editorial review

OneSignal is a customer messaging platform known for its generous free tier and easy setup for push notifications. While it started as a push notification service, OneSignal now offers email, SMS, and in-app messaging. The platform is popular among indie developers, startups, and growing companies who need to engage users across channels without enterprise budgets. OneSignal's free plan includes up to 10,000 subscribers, making it accessible for testing and smaller apps.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceonesignal.com ↗

Pros & Cons

Pros

Generous free tier
Easy to implement
Multi-channel support
Good documentation
Affordable paid plans

Cons

Less sophisticated than Braze
Limited analytics
Basic segmentation
Support can be slow

Preview

Key Features

Push notifications (web & mobile)Email messagingSMS messagingIn-app messagingSegmentationA/B testingAnalyticsJourneys (automation)

Pricing Plans

Free Trial

Pricing checked Jul 13, 2026

Free

Get started

10,000 subscribers
Push notifications
Basic segments
Basic analytics

Growth

$99/month

For growing apps

Unlimited subscribers
Email & SMS
A/B testing
Journeys
Advanced segments

Professional

$249/month

For teams

Everything in Growth
Advanced analytics
Priority support
Multiple apps

Enterprise

Custom

For large scale

Everything in Professional
Dedicated support
Custom SLAs
SSO

Calculate your cost View full pricing

How OneSignal's pricing compares

At $99/mo, OneSignal is the most affordable of its 2 direct competitors.

OneSignal

$99

Customer.io

$100

Knock

$250

Entry paid plan, monthly. Pricing checked Jul 13, 2026.

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Best OneSignal Alternatives

Top alternatives based on features, pricing, and user needs.

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MoEngagePaid

Insights-led customer engagement platform

4.5

BrazePaid

Customer engagement platform for cross-channel campaigns

4.5

Customer.ioPaid

Automated messaging based on user behavior

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IterablePaid

Growth marketing platform for cross-channel campaigns

4.2

KnockFreemium

Customer engagement infrastructure for product-led growth, enabling cross-channel messaging and data activation.

4.9

LeanplumFreemium

Supercharge customer lifetime value with an all-in-one customer engagement platform.

4.3

CourierFreemium

The multichannel notification platform for transactional and lifecycle messages.

4.6

AirshipPaid

Mobile-first customer engagement platform

4.0

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All OneSignal alternatives8+ tools ranked, pricing + verdict per pick OneSignal vs MoEngageHead-to-head: features, pricing, who wins OneSignal vs BrazeHead-to-head: features, pricing, who wins OneSignal vs Customer.ioHead-to-head: features, pricing, who wins

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OneSignal FAQ

How does OneSignal help with customer engagement for mobile applications?

OneSignal provides multi-channel support for engaging users, including push notifications, email, SMS, and in-app messaging. It allows developers and marketers to reach users directly on their devices and within the application itself. The platform is known for its easy setup, making it accessible for quickly implementing engagement strategies.

Which teams benefit most from using OneSignal?

OneSignal is particularly well-suited for indie developers, startups, and growing companies. Its generous free tier and affordable paid plans make it an accessible option for organizations that need to engage users across multiple channels without requiring an enterprise-level budget.

How is OneSignal priced?

OneSignal offers a free tier that includes support for up to 10,000 subscribers, making it suitable for testing and smaller applications. Beyond the free tier, paid plans are available, which provide for more usage and additional features.

What kind of trade-offs should users consider when choosing OneSignal?

Users should be aware that OneSignal offers less sophisticated features compared to some enterprise-level platforms. Its analytics and segmentation capabilities are more basic, and support response times can sometimes be slow.

Can OneSignal be used for marketing automation beyond just push notifications?

Yes, while OneSignal started with push notifications, it has expanded to support broader marketing automation. It now offers email, SMS, and in-app messaging capabilities, allowing users to create multi-channel engagement strategies.

How does OneSignal compare to a competitor like Braze?

OneSignal is generally considered less sophisticated than Braze, particularly in terms of advanced analytics and segmentation features. However, OneSignal offers a more generous free tier and is known for its easier implementation and more affordable paid plans, making it a strong choice for startups and smaller businesses.

Source: onesignal.com

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