CleverTap is a customer engagement and retention platform that combines analytics, segmentation, and multi-channel messaging. The platform is particularly popular in mobile-first markets like India and Southeast Asia, helping apps increase retention and lifetime value. CleverTap offers push notifications, in-app messages, email, SMS, and WhatsApp from one platform with AI-powered optimization. The company focuses on helping businesses understand and act on user behavior in real-time.

Available on: Web

Data compiled by Toolradar Pricing checked Nov 7, 2026 · How we evaluate

Source clevertap.com

Ratings Across the Web

4.5 (740 reviews)

CleverTap holds an aggregate rating of 4.5 out of 5 from 740 reviews across G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

Multi-channel messaging
Behavior analytics
User segmentation
Push notifications
In-app messaging
Email campaigns
Journey builder
AI optimization

Pricing Plans

Free Trial

Pricing checked Nov 7, 2026. Source: clevertap.com/pricing, read Nov 7, 2026

CleverTap plans and prices, checked November 2026
Plan	Price	Details
Essentials	Custom	For growing apps Multi-channel messaging Basic analytics Segmentation +1 more Show less Journey builder
Advanced Popular	Custom	For scaling apps Everything in Essentials AI optimization Advanced analytics +1 more Show less Custom events
Enterprise	Custom	For large apps Everything in Advanced Dedicated support Custom SLAs +1 more Show less Advanced security

View full pricing

Is CleverTap worth the price?

Good value

CleverTap's pricing, based on custom quotes tied to MAUs, is typical for enterprise-grade customer engagement platforms.

While the 'Custom' pricing makes direct comparison difficult, it suggests a premium offering. It's best suited for established businesses with significant user bases that require advanced personalization and analytics capabilities.

Full CleverTap pricing: every plan, hidden costs and alternatives

CleverTap by the numbers

Toolradar data: It is listed as an alternative to 10 other tools on Toolradar, ranking #2 of 40 in Customer Data Platform. As of Nov 2026.

#2 most-listed alternative in Customer Data Platform, out of 40 tools in Customer Data Platform. Source: Toolradar data, Nov 2026.

CleverTap compared with 40 Customer Data Platform tools on Toolradar, as of Nov 2026
Metric	CleverTap	Peer median	Position (1 is best)
Free plan	No	9 of 40 have one	n/a
Listed as an alternative to	10 tools	3	#2 of 40
User rating	4.5/5 (across the web, 740 ratings)	4.5/5	#14 of 31 (joint) tools with 20+ reviews

Listed as an alternative to: #3 on 2026-10-16 to #2 on 2026-11-11 (rank among 40 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. All Customer Data Platform data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “CleverTap by the numbers”, Nov 2026.

Reviews

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4.5/5

Across 740 verified user reviews on G2, Capterra

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Best CleverTap Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

Braze Paid

Customer engagement platform for cross-channel campaigns

4.4

Customer.io Paid

Automated messaging based on user behavior

4.5

MoEngage Paid

Insights-led customer engagement platform

4.5

Iterable Paid

Growth marketing platform for cross-channel campaigns

4.4

Airship Paid

Mobile-first customer engagement platform

3.9

OneSignal Paid

Customer messaging platform for push and more

See all marketing automation tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All CleverTap alternatives 6+ tools ranked, pricing + verdict per pick CleverTap vs Braze Head-to-head: features, pricing, who wins CleverTap vs Customer.io Head-to-head: features, pricing, who wins CleverTap vs MoEngage Head-to-head: features, pricing, who wins

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CleverTap FAQ

How does CleverTap help businesses improve customer retention?

CleverTap is a customer engagement and retention platform that combines analytics, segmentation, and multi-channel messaging. It helps apps increase retention and lifetime value by allowing businesses to understand and act on user behavior in real-time.

What kind of user or team benefits most from CleverTap?

CleverTap is particularly well-suited for marketing teams in mobile-first markets, such as India and Southeast Asia. It helps these teams manage customer engagement and improve retention for their applications.

How does CleverTap compare to Braze for customer engagement?

CleverTap, like Braze, offers an all-in-one platform for customer engagement, analytics, and multi-channel messaging. CleverTap is noted for its strong mobile focus and competitive pricing, especially in mobile-first markets.

What are the main trade-offs when choosing CleverTap?

CleverTap has a complex interface and a learning curve that users may need to overcome. Additionally, its support can sometimes be slow, and it is less known in US and EU markets compared to other regions.

Which messaging channels does CleverTap support for customer outreach?

CleverTap supports a variety of messaging channels, including push notifications, in-app messages, email, SMS, and WhatsApp. These channels are managed from a single platform with AI-powered optimization.

How is CleverTap priced?

CleverTap is offered as a paid product. It does not include a permanently free tier for its customer engagement and retention platform.

Can CleverTap provide insights into user behavior?

Yes, CleverTap offers strong analytics capabilities that help businesses understand user behavior. This allows for real-time action and more effective segmentation for targeted messaging.

Does CleverTap have a promo code or discount code?

As of November 7, 2026, Toolradar has no CleverTap promo code, coupon or discount code on file. CleverTap's own pricing page (https://clevertap.com/pricing, read November 7, 2026) does list a free trial, so you can start without a code. The vendor's page says no credit card is needed to start the trial. Offers change, so confirm the terms at checkout.

Source: clevertap.com

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