CleverTap

Name: CleverTap
Brand: CleverTap
Rating: 4.5 (740 reviews)

Claim this tool

All-in-one customer engagement platform

Paid plans only, free trial

PaidMarketing Automation Customer Data Platform Analytics Marketing

Visit Website

4.5(740 across the web)

PaidVisit Website

Reviews onG2Capterra

740 reviews tracked

The Bottom Line

Updated May 26, 2026

Price: Paid plans only, free trial. Compare plans

Key facts

All-in-one customer engagement platform
Strong in mobile and emerging markets
Push, email, SMS, WhatsApp from one platform

Pros

All-in-one platform
Strong mobile focus
Good analytics
Competitive pricing
AI features included

Cons

Complex interface
Learning curve
Support can be slow
Less known in US/EU

What is CleverTap?

CleverTap is a customer engagement and retention platform that combines analytics, segmentation, and multi-channel messaging. The platform is particularly popular in mobile-first markets like India and Southeast Asia, helping apps increase retention and lifetime value. CleverTap offers push notifications, in-app messages, email, SMS, and WhatsApp from one platform with AI-powered optimization. The company focuses on helping businesses understand and act on user behavior in real-time.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceclevertap.com ↗

Ratings Across the Web

4.5(740 reviews)

CleverTap holds an aggregate rating of 4.5 out of 5 from 740 reviews across G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

Multi-channel messaging
Behavior analytics
User segmentation
Push notifications
In-app messaging
Email campaigns
Journey builder
AI optimization

Pricing Plans

Free Trial

Pricing checked Sep 27, 2026

CleverTap plans and prices, checked September 2026
Plan	Price	Details
Essentials	Custom	For growing apps Multi-channel messaging Basic analytics Segmentation +1 moreShow less Journey builder
AdvancedPopular	Custom	For scaling apps Everything in Essentials AI optimization Advanced analytics +1 moreShow less Custom events
Enterprise	Custom	For large apps Everything in Advanced Dedicated support Custom SLAs +1 moreShow less Advanced security

View full pricing

Is CleverTap worth the price?

Good value

CleverTap's pricing, based on custom quotes tied to MAUs, is typical for enterprise-grade customer engagement platforms.

While the 'Custom' pricing makes direct comparison difficult, it suggests a premium offering. It's best suited for established businesses with significant user bases that require advanced personalization and analytics capabilities.

Reviews

Improve Your Thinking Patterns Using ChatGPT cover

$99Free with your review

Review CleverTap, get a free AI guide

Share your experience and we will send you Improve Your Thinking Patterns Using ChatGPT, free.

Write a review

4.5/5

Across 740 verified user reviews on G2, Capterra

Add your hands-on experience using the offer above to help the next buyer.

Best CleverTap Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

BrazePaid

Customer engagement platform for cross-channel campaigns

4.4

Customer.ioPaid

Automated messaging based on user behavior

4.5

MoEngagePaid

Insights-led customer engagement platform

4.5

IterablePaid

Growth marketing platform for cross-channel campaigns

4.4

AirshipPaid

Mobile-first customer engagement platform

4.0

OneSignalFreemium

Customer messaging platform for push and more

See all marketing automation tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All CleverTap alternatives6+ tools ranked, pricing + verdict per pick CleverTap vs BrazeHead-to-head: features, pricing, who wins CleverTap vs Customer.ioHead-to-head: features, pricing, who wins CleverTap vs MoEngageHead-to-head: features, pricing, who wins

Explore More

Best Marketing Automation Tools Best Customer Data Platform Best Analytics Tools Best Marketing Tools

CleverTap FAQ

How does CleverTap help businesses improve customer retention?

CleverTap is a customer engagement and retention platform that combines analytics, segmentation, and multi-channel messaging. It helps apps increase retention and lifetime value by allowing businesses to understand and act on user behavior in real-time.

What kind of user or team benefits most from CleverTap?

CleverTap is particularly well-suited for marketing teams in mobile-first markets, such as India and Southeast Asia. It helps these teams manage customer engagement and improve retention for their applications.

How does CleverTap compare to Braze for customer engagement?

CleverTap, like Braze, offers an all-in-one platform for customer engagement, analytics, and multi-channel messaging. CleverTap is noted for its strong mobile focus and competitive pricing, especially in mobile-first markets.

What are the main trade-offs when choosing CleverTap?

CleverTap has a complex interface and a learning curve that users may need to overcome. Additionally, its support can sometimes be slow, and it is less known in US and EU markets compared to other regions.

Which messaging channels does CleverTap support for customer outreach?

CleverTap supports a variety of messaging channels, including push notifications, in-app messages, email, SMS, and WhatsApp. These channels are managed from a single platform with AI-powered optimization.

How is CleverTap priced?

CleverTap is offered as a paid product. It does not include a permanently free tier for its customer engagement and retention platform.

Can CleverTap provide insights into user behavior?

Yes, CleverTap offers strong analytics capabilities that help businesses understand user behavior. This allows for real-time action and more effective segmentation for targeted messaging.

Source: clevertap.com

Guides & Articles

Best Push Notification Tools in 2026

Features CleverTap

Best Marketing Automation Software in 2026

Expert guide

Best Customer Data Platforms in 2026

Expert guide