CleverTap

Name: CleverTap
Brand: CleverTap
Rating: 4.5 (698 reviews)

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All-in-one customer engagement platform

Marketing Automation Customer Data Platform Analytics Marketing

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4.5(698 across the web)

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Reviews onG2Capterra

698 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

All-in-one platform

Biggest con

Complex interface

TL;DR - CleverTap

All-in-one customer engagement platform
Strong in mobile and emerging markets
Push, email, SMS, WhatsApp from one platform

Pricing: Paid only

Best for: Enterprises & pros

4.5/5 across review platforms

What is CleverTap?

Editorial review

CleverTap is a customer engagement and retention platform that combines analytics, segmentation, and multi-channel messaging. The platform is particularly popular in mobile-first markets like India and Southeast Asia, helping apps increase retention and lifetime value. CleverTap offers push notifications, in-app messages, email, SMS, and WhatsApp from one platform with AI-powered optimization. The company focuses on helping businesses understand and act on user behavior in real-time.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceclevertap.com ↗

Pros & Cons

Pros

All-in-one platform
Strong mobile focus
Good analytics
Competitive pricing
AI features included

Cons

Complex interface
Learning curve
Support can be slow
Less known in US/EU

Ratings Across the Web

4.5(698 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Multi-channel messagingBehavior analyticsUser segmentationPush notificationsIn-app messagingEmail campaignsJourney builderAI optimization

Pricing Plans

Free Trial

Pricing checked Aug 7, 2026

Essentials

Custom

For growing apps

Multi-channel messaging
Basic analytics
Segmentation
Journey builder

Advanced

Custom

For scaling apps

Everything in Essentials
AI optimization
Advanced analytics
Custom events

Enterprise

Custom

For large apps

Everything in Advanced
Dedicated support
Custom SLAs
Advanced security

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Is CleverTap worth the price?

75/100

CleverTap's pricing, based on custom quotes tied to MAUs, is typical for enterprise-grade customer engagement platforms.

While the 'Custom' pricing makes direct comparison difficult, it suggests a premium offering. It's best suited for established businesses with significant user bases that require advanced personalization and analytics capabilities.

Hidden Costs & Gotchas

Pricing scales with MAUs, increasing costs.

Advanced features likely require higher tiers.

Integration costs for complex setups.

Dedicated support is an Enterprise-tier feature.

How CleverTap Compares to Competitors

Compared to Braze, which also uses custom pricing based on MAUs and features, CleverTap positions itself similarly as a premium solution. While Mixpanel offers some free tiers, its advanced features for large-scale engagement also quickly move into custom pricing, making CleverTap competitive for businesses with specific needs rather than those seeking budget options.

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4.5/5

Across 698 verified user reviews on G2, Capterra

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Best CleverTap Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

Customer.ioPaid

Automated messaging based on user behavior

4.5

BrazePaid

Customer engagement platform for cross-channel campaigns

4.5

MoEngagePaid

Insights-led customer engagement platform

4.5

IterablePaid

Growth marketing platform for cross-channel campaigns

4.2

AirshipPaid

Mobile-first customer engagement platform

4.0

OneSignalFreemium

Customer messaging platform for push and more

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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CleverTap FAQ

How does CleverTap help businesses improve customer retention?

CleverTap is a customer engagement and retention platform that combines analytics, segmentation, and multi-channel messaging. It helps apps increase retention and lifetime value by allowing businesses to understand and act on user behavior in real-time.

What kind of user or team benefits most from CleverTap?

CleverTap is particularly well-suited for marketing teams in mobile-first markets, such as India and Southeast Asia. It helps these teams manage customer engagement and improve retention for their applications.

How does CleverTap compare to Braze for customer engagement?

CleverTap, like Braze, offers an all-in-one platform for customer engagement, analytics, and multi-channel messaging. CleverTap is noted for its strong mobile focus and competitive pricing, especially in mobile-first markets.

What are the main trade-offs when choosing CleverTap?

CleverTap has a complex interface and a learning curve that users may need to overcome. Additionally, its support can sometimes be slow, and it is less known in US and EU markets compared to other regions.

Which messaging channels does CleverTap support for customer outreach?

CleverTap supports a variety of messaging channels, including push notifications, in-app messages, email, SMS, and WhatsApp. These channels are managed from a single platform with AI-powered optimization.

How is CleverTap priced?

CleverTap is offered as a paid product. It does not include a permanently free tier for its customer engagement and retention platform.

Can CleverTap provide insights into user behavior?

Yes, CleverTap offers strong analytics capabilities that help businesses understand user behavior. This allows for real-time action and more effective segmentation for targeted messaging.

Source: clevertap.com

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