TL;DR - CleverTap
- All-in-one customer engagement platform
- Strong in mobile and emerging markets
- Push, email, SMS, WhatsApp from one platform
Pricing: Paid only
Best for: Enterprises & pros
Pricing Plans
Free TrialEssentials
Custom
For growing apps
- Multi-channel messaging
- Basic analytics
- Segmentation
- Journey builder
Most Popular
Advanced
Custom
For scaling apps
- Everything in Essentials
- AI optimization
- Advanced analytics
- Custom events
Enterprise
Custom
For large apps
- Everything in Advanced
- Dedicated support
- Custom SLAs
- Advanced security
About CleverTap
CleverTap is a customer engagement and retention platform that combines analytics, segmentation, and multi-channel messaging. The platform is particularly popular in mobile-first markets like India and Southeast Asia, helping apps increase retention and lifetime value. CleverTap offers push notifications, in-app messages, email, SMS, and WhatsApp from one platform with AI-powered optimization. The company focuses on helping businesses understand and act on user behavior in real-time.
Reviews
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Write a ReviewCleverTap FAQ
CleverTap is used for customer engagement - sending personalized push notifications, emails, SMS, and in-app messages based on user behavior. It combines analytics, segmentation, and messaging in one platform.
Both are customer engagement platforms. Braze is more established in the US/EU with stronger enterprise features. CleverTap is more affordable and popular in mobile-first markets (India, SEA). Both offer similar core functionality.
CleverTap offers a free trial and has launched a free tier for small apps. The paid plans are based on monthly active users (MAUs).