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Alternatives

Best CleverTap alternatives in 2026

Data compiled by Toolradar Updated How we rate

Cite this list: Toolradar, best CleverTap alternatives 2026, toolradar.com/alternatives/clevertap

6 direct alternatives to CleverTap, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.

Quick answer

  • Braze is the top alternative to CleverTap on our list, followed by Customer.io and MoEngage.
  • None of the 6 alternatives has a free plan.
  • Highest rated: Customer.io, 4.5 out of 5 from 988 ratings, Sep 2026.
Publications that cover the tools tracked here
  • TechCrunch
  • Bloomberg
  • The Information
  • Fortune
  • The Verge
  • 6 alternatives

Top 3 alternatives to CleverTap

  1. Braze logo

    Braze

    #1 Top pick

    Customer engagement platform for cross-channel campaigns

    Pricing

    Contact sales

    4.4 /5 across SourceForge and G2 · 1,806 ratings, Sep 2026

    Our take

    Best overall

  2. Customer.io logo

    Automated messaging based on user behavior

    Starting price

    From $100 /mo

    Cheapest paid plan, monthly, as of November 2026

    4.5 /5 across G2 and Capterra · 988 ratings, Sep 2026

    Our take

    Highest rated

  3. MoEngage logo

    Insights-led customer engagement platform

    Pricing

    Contact sales

    4.5 /5 on G2 · 523 ratings, Mar 2026

CleverTap vs 6 alternatives

CleverTap and its alternatives compared on starting price (cheapest paid plan, monthly, as of November 2026), free plan and average user rating.
CleverTap logo
CleverTap Compared tool
Price: Contact sales Free plan: No 4.5 out of 5, from 740 ratings across G2 and Capterra (740)
Braze logo
Braze
Price: Contact sales Free plan: No 4.4 out of 5, from 1,806 ratings across SourceForge and G2 (1,806)
Customer.io logo
Customer.io
Price: $100/mo Free plan: No 4.5 out of 5, from 988 ratings across G2 and Capterra (988)
MoEngage logo
MoEngage
Price: Contact sales Free plan: No 4.5 out of 5, from 523 ratings on G2 (523)
Iterable logo
Iterable
Price: Contact sales Free plan: No 4.4 out of 5, from 887 ratings across G2 and Capterra (887)
Airship logo
Airship
Price: Contact sales Free plan: No 3.9 out of 5, from 87 ratings across G2 and Capterra (87)
OneSignal logo
OneSignal
Price: $19/mo Free plan: No n/a

Why people consider alternatives to CleverTap

CleverTap is a customer engagement and retention platform that combines analytics, segmentation, and multi-channel messaging.

Teams most often switch away when one of these starts to bite:

  • Pricing at scale as usage or premium tiers add up.
  • Missing integrations with the rest of your stack.
  • Performance or scale limits as your needs grow.
  • A specific feature gap you have hit in marketing automation.

The 6 alternatives below cover the same core job (marketing automation) with different trade-offs.

CleverTap by the numbers

Toolradar data: It is listed as an alternative to 10 other tools on Toolradar, ranking #2 of 40 in Customer Data Platform. As of Nov 2026.

CleverTap compared with 40 Customer Data Platform tools on Toolradar, as of Nov 2026
Metric CleverTap Peer median Position (1 is best)
Free plan No 9 of 40 have one n/a
Listed as an alternative to 10 tools 3 #2 of 40
User rating 4.5/5 (across the web, 740 ratings) 4.5/5 #14 of 31 (joint) tools with 20+ reviews

Listed as an alternative to: #3 on 2026-10-16 to #2 on 2026-11-11 (rank among 40 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. All Customer Data Platform data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “CleverTap by the numbers”, Nov 2026.

Marketing Automation leaderboards from Toolradar data

Toolradar ranks Marketing Automation tools on one measure at a time, only where at least 8 tools have data. As of Nov 2026.

CSV download of these Marketing Automation leaderboards, licensed CC BY 4.0

Lowest entry price, plans with no stated unit

Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.

Counted among 121 tools with no stated price unit, verified price.

Lowest entry price, plans with no stated unit, Marketing Automation tools on Toolradar, as of Nov 2026
# Tool Entry plan
1 WebinarNinja $0.60/mo, billed monthly
2 LadderFlow $1.58/mo, billed yearly
3 Repostit $4/mo, billed yearly
4 Hypefury $6/mo, billed monthly
5 Pic-Time $8/mo, billed monthly

Lowest entry price, flat team plans

Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.

Counted among 53 tools priced as a flat team plan, verified price.

Lowest entry price, flat team plans, Marketing Automation tools on Toolradar, as of Nov 2026
# Tool Entry plan
1 Bento $5/mo flat, billed monthly
2 Publora $5.99/mo flat, billed monthly
3 BigMailer $7.50/mo flat, billed monthly
4 Brevo $9/mo flat, billed monthly
4 EmailOctopus $9/mo flat, billed yearly

Lowest entry price, per-user plans

Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.

Counted among 11 tools priced per user, verified price.

Lowest entry price, per-user plans, Marketing Automation tools on Toolradar, as of Nov 2026
# Tool Entry plan
1 EngageBay $14.99/user/mo, billed monthly
2 Nutshell $19/user/mo, billed monthly
3 Top Producer $25/user/mo, billed monthly
4 Insightly $29/user/mo, billed monthly
5 Act! $30/user/mo

A position exists only when at least 8 tools have data for that metric. 185 of 361 Marketing Automation tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. Visit counts include visits from every source. How we compute this. Cite this: Toolradar, “Marketing Automation leaderboards”, Nov 2026. Data licensed CC BY 4.0. All Marketing Automation statistics.

6 alternatives to CleverTap

Ranked by G2 and Capterra ratings, media mentions, and editor review, plus how directly they replace CleverTap.

  1. 1
    Braze logo

    Braze

    Contact Battle-tested at scale

    Customer engagement platform for cross-channel campaigns

    4.4 /5 across SourceForge and G2 · 1,806 ratings, Sep 2026

    Price not published

  2. 2
    Customer.io logo

    Customer.io

    Paid

    Automated messaging based on user behavior

    4.5 /5 across G2 and Capterra · 988 ratings, Sep 2026

    From $100/mo, billed monthly

  3. 3
    MoEngage logo

    MoEngage

    Paid

    Insights-led customer engagement platform

    4.5 /5 on G2 · 523 ratings, Mar 2026

    Price not published

  4. 4
    Iterable logo

    Iterable

    Contact

    Growth marketing platform for cross-channel campaigns

    4.4 /5 across G2 and Capterra · 887 ratings, Sep 2026

    Price not published

  5. 5
    Airship logo

    Airship

    Paid

    Mobile-first customer engagement platform

    3.9 /5 across G2 and Capterra · 87 ratings, Oct 2026

    Price not published

  6. 6
    OneSignal logo

    OneSignal

    Paid

    Customer messaging platform for push and more

    From $19/mo flat, billed monthly

Frequently asked questions

What is the best alternative to CleverTap?

Based on real-signal scoring (G2 and Capterra ratings, media mentions, and editorial review), the top alternatives to CleverTap are Braze, Customer.io, MoEngage. Each solves the same core job with different trade-offs on pricing, features, and integrations.

Is there a free alternative to CleverTap?

Most CleverTap alternatives offer paid plans, though some include free tiers or trials. Check the pricing pill on each alternative below.

Why do people look for CleverTap alternatives?

Common reasons teams switch away from CleverTap: pricing that scales aggressively, missing integrations with the rest of their stack, performance or scale limits, or a specific feature gap in marketing automation. The alternatives on this page solve the same core problem with different trade-offs.

Spotted an outdated price or a wrong fact? Suggest a correction: we check it against the vendor's own page. Work for one of these vendors? Claim your listing to update it yourself.

Side-by-side comparisons

In-depth comparison pages for CleverTap versus each alternative.

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