Is CleverTap worth the price?
CleverTap's pricing, based on custom quotes tied to MAUs, is typical for enterprise-grade customer engagement platforms.
While the 'Custom' pricing makes direct comparison difficult, it suggests a premium offering. It's best suited for established businesses with significant user bases that require advanced personalization and analytics capabilities.
Pricing Plans
Free TrialEssentials
Custom
For growing apps
- Multi-channel messaging
- Basic analytics
- Segmentation
- Journey builder
Advanced
Custom
For scaling apps
- Everything in Essentials
- AI optimization
- Advanced analytics
- Custom events
Enterprise
Custom
For large apps
- Everything in Advanced
- Dedicated support
- Custom SLAs
- Advanced security
Hidden Costs & Gotchas
Pricing scales with MAUs, increasing costs.
Advanced features likely require higher tiers.
Integration costs for complex setups.
Dedicated support is an Enterprise-tier feature.
Which Plan Do You Need?
Scaling mobile-first businesses
Companies needing deep analytics
Enterprises requiring custom solutions
How CleverTap Compares to Competitors
Compared to Braze, which also uses custom pricing based on MAUs and features, CleverTap positions itself similarly as a premium solution. While Mixpanel offers some free tiers, its advanced features for large-scale engagement also quickly move into custom pricing, making CleverTap competitive for businesses with specific needs rather than those seeking budget options.
CleverTap Pricing FAQ
How much does CleverTap cost?
CleverTap uses custom pricing. Contact CleverTap directly for a quote based on your team size and requirements.
Does CleverTap have a free plan?
CleverTap does not offer a permanent free plan. However, a free trial is available.
Does CleverTap offer a free trial?
Yes, CleverTap offers a free trial. No credit card is typically required to start the trial, though this may vary.
Is there a cheaper alternative to CleverTap?
Yes. Popular alternatives to CleverTap include Leanplum, AppsFlyer, Dotdigital. Free alternatives include Leanplum. Compare them side-by-side on Toolradar.
Cheaper alternatives to CleverTap
Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.
