Braze Pricing 2026
Plans, costs, and free options for Braze
Last updated: January 24, 2026
TL;DR: Braze Pricing
Pricing Model
Paid
Starting Price
Contact sales
Free Option
No
Paid
Pricing Model
Braze is a paid tool with various pricing tiers based on features and team size. Contact them or visit their website for detailed pricing.
Visit Braze's website for current pricing
Available Plans
Custom
Contact
- All channels
- Advanced segmentation
- AI features
- Enterprise support
Braze vs Competitors: Pricing Comparison
See how Braze pricing compares to similar tools in Marketing Automation
| Tool | Free Tier | Starting Price | Score | |
|---|---|---|---|---|
BrazeCurrent Customer engagement platform for cross-c... | No | — | —/100 | Details → |
HubSpotTop Rated CRM platform for scaling businesses | Yes | $15/mo | 90/100 | Pricing → |
Mailerlite Email marketing made simple | Yes | $10/month | 74/100 | Pricing → |
MoosendBest Value Email marketing and automation platform | No | From $7/month | 74/100 | Pricing → |
 Customer.io Automated messaging based on user behavi... | No | $100/mo | 87/100 | Pricing → |
Iterable Growth marketing platform for cross-chan... | No | — | —/100 | Pricing → |
CleverTap All-in-one customer engagement platform | No | — | —/100 | Pricing → |
Prices shown are starting prices. Actual pricing may vary based on features and team size.
See all alternatives →Braze Pricing FAQ
How much does Braze cost?
Braze offers the following plans: Custom (Contact).
Is there a free version of Braze?
Braze does not currently offer a free plan. Check their website for trial offers.
Does Braze offer a free trial?
Check Braze's official website for current trial offers.
What are cheaper alternatives to Braze?
Free or freemium alternatives include HubSpot, Mailerlite. View our full comparison to find the best value.