Braze Pricing 2026
Plans, hidden costs, and alternatives compared
Cite this data: Toolradar, Braze pricing verified Sep 2026, toolradar.com/tools/braze/pricing
Braze uses custom pricing.
Verified Sep 2026. No official public pricing page; Toolradar is the public record.
Is Braze worth the price?
Braze's pricing is entirely custom, which typically indicates an expensive solution tailored for larger enterprises.
This model is best suited for large organizations with complex customer engagement needs and significant budgets.
Pricing Plans
Custom
Contact
- All channels
- Advanced segmentation
- AI features
- Enterprise support
Hidden Costs & Gotchas
Integrations with specific tools could be add-ons
How Braze compares
3 of 6 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Braze | Contact sales | No |
| Attentive | Contact sales | No |
| Klaviyo | $20/month, billing unit not specified | Yes |
| Customer.io | $100/month, billing unit not specified | No |
| ActiveCampaign | $15/month, billing unit not specified | No |
| HubSpot | $15/seat/month | Yes |
| Mailchimp | $13/month, billing unit not specified | Yes |
Braze Pricing FAQ
How much does Braze cost?
Braze uses custom pricing. Contact Braze directly for a quote based on your team size and requirements.
Does Braze have a free plan?
Braze does not offer a permanent free plan. Paid plans are required from day one.
What are alternatives to Braze?
Alternatives to Braze include Attentive, Klaviyo, Customer.io, ActiveCampaign. Klaviyo starts at $20/month, billing unit not specified; Customer.io starts at $100/month, billing unit not specified; ActiveCampaign starts at $15/month, billing unit not specified.
Braze alternatives
Direct competitors. Starting prices match the table above.
Sources
- No official public pricing page for Braze. Figures verified Sep 2026 by Toolradar.
- Cite this data: Toolradar, Braze pricing verified Sep 2026, toolradar.com/tools/braze/pricing
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