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TL;DR - OneSignal
- Push notifications with generous free tier
- Now includes email, SMS, in-app
- Great for startups and growing apps
Pricing: Free plan available
Best for: Growing teams
Pros & Cons
Pros
- Generous free tier
- Easy to implement
- Multi-channel support
- Good documentation
- Affordable paid plans
Cons
- Less sophisticated than Braze
- Limited analytics
- Basic segmentation
- Support can be slow
Preview
Key Features
Push notifications (web & mobile)Email messagingSMS messagingIn-app messagingSegmentationA/B testingAnalyticsJourneys (automation)
Pricing Plans
Free TrialFree
Free
Get started
- 10,000 subscribers
- Push notifications
- Basic segments
- Basic analytics
Most Popular
Growth
$99/month
For growing apps
- Unlimited subscribers
- Email & SMS
- A/B testing
- Journeys
- Advanced segments
Professional
$249/month
For teams
- Everything in Growth
- Advanced analytics
- Priority support
- Multiple apps
Enterprise
Custom
For large scale
- Everything in Professional
- Dedicated support
- Custom SLAs
- SSO
What is OneSignal?
OneSignal is a customer messaging platform known for its generous free tier and easy setup for push notifications. While it started as a push notification service, OneSignal now offers email, SMS, and in-app messaging. The platform is popular among indie developers, startups, and growing companies who need to engage users across channels without enterprise budgets. OneSignal's free plan includes up to 10,000 subscribers, making it accessible for testing and smaller apps.
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Write a reviewOneSignal FAQ
Is OneSignal free?
OneSignal has a free plan that includes up to 10,000 subscribers for push notifications. Paid plans start at $99/month for additional features and higher limits.
How does OneSignal compare to Firebase Cloud Messaging?
Firebase is free but push-only and requires more technical setup. OneSignal is easier to use, has more features (email, SMS, analytics), and offers a dashboard. OneSignal is better for non-technical teams.
What channels does OneSignal support?
OneSignal supports web push, mobile push (iOS/Android), email, SMS, and in-app messaging from one platform.
Source: onesignal.com