Amplitude vs Microsoft Clarity: Which is Better in 2026?
Choosing between Amplitude and Microsoft Clarity comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Amplitude is our overall pick for web analytics workflows. Pick Microsoft Clarity if you need a fully free option.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Amplitude
Understand user behavior with product analytics and experimentation
Best for you if:
- • Product analytics platform
- • User behavior tracking
Microsoft Clarity
Free heatmaps and session recordings
Best for you if:
- • You need something completely free
- • Microsoft Clarity is a free behavior analytics tool with session recordings
- • It provides heatmaps, recordings, and insights without sampling limits
| At a Glance |  Amplitude |  Microsoft Clarity |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Web Analytics | Web Analytics |
Rating | 4.5/5 | 4.6/5 |
Free plan | Yes | Yes |
Choose Amplitude or Microsoft Clarity?
Choose Amplitude if
Understand user behavior with product analytics and experimentation
- Powerful analytics features
- Good free tier
- Strong cohort analysis
Choose Microsoft Clarity if
Free heatmaps and session recordings
- Free heatmaps and recordings
- Easy setup
- Good insights
- You want a fully free tool (Amplitude requires payment)
| Feature | Amplitude | Microsoft Clarity |
|---|---|---|
| Pricing Model | Freemium | Free |
| User Rating | ★4.5/5 2,732 reviews | ★4.6/5 88 reviews |
| Categories | Web AnalyticsProduct Analytics | Web AnalyticsHeatmaps |
In-Depth Analysis
Amplitude
Understand user behavior with product analytics and experimentation
Strengths
- +Powerful analytics features
- +Good free tier
- +Strong cohort analysis
- +Session replay included
Weaknesses
- -Can be complex to set up
- -Expensive at scale
- -Learning curve for advanced features
Key features
Microsoft Clarity
Free heatmaps and session recordings
Strengths
- +Free heatmaps and recordings
- +Easy setup
- +Good insights
- +GDPR compliant option
- +Unlimited traffic
Weaknesses
- -Less features than paid tools
- -Microsoft ecosystem
- -Privacy concerns
- -Basic analytics
- -Limited filtering
Key features
Pricing: Amplitude vs Microsoft Clarity
| Plan | Amplitude | Microsoft Clarity |
|---|---|---|
| Tier 1 | $0 Starter | Free Free |
| Tier 2 | $49 Plus | N/A |
| Tier 3 | Custom Growth | N/A |
| Tier 4 | Custom Enterprise | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Amplitude pricing and Microsoft Clarity pricing.
Who Should Use What?
On a budget?
Microsoft Clarity is free. Amplitude is freemium.
Go with: Microsoft Clarity
Want the highest-rated option?
Amplitude: 4.5/5 (2,732 reviews). Microsoft Clarity: 4.6/5 (88 reviews).
Go with: Microsoft Clarity
Value user reviews?
Amplitude: 2,732 reviews (4.5/5). Microsoft Clarity: 88 reviews (4.6/5).
Go with: Amplitude
3 Questions to Help You Decide
What's your budget?
Amplitude is freemium. Microsoft Clarity is free. Go with Microsoft Clarity if free matters most.
What's your use case?
Both are web analytics tools. Compare their specific features to decide.
How important are ratings?
Microsoft Clarity is rated higher: 4.6/5 vs 4.5/5.
Key Takeaways
Amplitude
- Larger review base (2,732 reviews)
- Free tier available
- Our pick for this comparison
Microsoft Clarity
- Completely free
- Higher user rating: 4.6/5 vs 4.5/5
The Bottom Line
Amplitude is our pick. That said, Microsoft Clarity is free, hard to beat on price.
Frequently Asked Questions
Is Amplitude or Microsoft Clarity better?
Amplitude is rated in our evaluation. Amplitude is freemium and Microsoft Clarity is free.
What are Amplitude and Microsoft Clarity used for?
Amplitude: Understand user behavior with product analytics and experimentation. Microsoft Clarity: Free heatmaps and session recordings.
What does Amplitude cost vs Microsoft Clarity?
Amplitude is freemium (free tier + paid plans). Microsoft Clarity is completely free. Visit their websites for detailed pricing.