FullStory vs Microsoft Clarity: Which Should You Choose in 2026?
Choosing between FullStory and Microsoft Clarity comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
FullStory
Digital experience intelligence
Best for you if:
- • You want the higher-rated option (8.5/10 vs 8.0/10)
- • FullStory is a digital experience platform that records and analyzes user sessions
- • It captures every click and scroll to help teams understand and improve UX
Microsoft Clarity
Free heatmaps and session recordings
Best for you if:
- • You need something completely free
- • Microsoft Clarity is a free behavior analytics tool with session recordings
- • It provides heatmaps, recordings, and insights without sampling limits
| At a Glance |  FullStory |  Microsoft Clarity |
|---|---|---|
Price | Paid | Free |
Best For | Screen Recording | Screen Recording |
Rating | 85/100 | 80/100 |
| Feature | FullStory | Microsoft Clarity |
|---|---|---|
| Pricing Model | Paid | Free |
| Editorial Score | 85 | 80 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Screen RecordingWeb Analytics | Screen RecordingWeb Analytics |
How FullStory and Microsoft Clarity Compare
FullStory
Digital experience intelligence
Paid · 85/100 score
Microsoft Clarity
Free heatmaps and session recordings
Free · 80/100 score
Who Should Use What?
On a budget?
Microsoft Clarity is free. FullStory is paid.
Go with: Microsoft Clarity
Want the highest-rated option?
FullStory: 85/100. Microsoft Clarity: 80/100.
Go with: FullStory
Value user reviews?
Neither has user reviews yet.
Go with: FullStory
3 Questions to Help You Decide
What's your budget?
FullStory is paid. Microsoft Clarity is free. Go with Microsoft Clarity if free matters most.
What's your use case?
Both are screen recording tools. Compare their specific features to decide.
How important are ratings?
FullStory scores higher: 85/100 vs 80/100.
Key Takeaways
FullStory
- Higher score: 85/100 vs 80
- Our pick for this comparison
Microsoft Clarity
- Completely free
The Bottom Line
FullStory (85/100) is our pick. That said, Microsoft Clarity is free — hard to beat on price.
Frequently Asked Questions
Is FullStory or Microsoft Clarity better?
FullStory scores 85/100 in our evaluation. FullStory is paid and Microsoft Clarity is free.
What are FullStory and Microsoft Clarity used for?
FullStory: Digital experience intelligence. Microsoft Clarity: Free heatmaps and session recordings.
What does FullStory cost vs Microsoft Clarity?
FullStory is a paid tool. Microsoft Clarity is completely free. Visit their websites for detailed pricing.