Heatmap
Claim this toolThe #1 website heatmap and behavior analytics tool built for eCommerce to drive revenue.
From $199/mo, billed monthly Visit WebsiteThe Bottom Line
- Price
- From $199/mo, billed monthly. Compare plans
Key facts
- Revenue-focused web analytics for eCommerce, tracking revenue per session, page, and traffic source.
- Provides interactive revenue-based heatmaps, screen recordings, and AI-powered optimization recommendations.
- Easy setup without developer involvement, offering real-time insights and conversion funnels to identify drop-off points.
Pros
- Specifically built for eCommerce with a focus on revenue metrics.
- Easy and instant setup without requiring developer resources or data layers.
- Provides actionable AI-driven recommendations for website improvements.
- Offers comprehensive insights in one place, reducing the need for multiple tools.
- Ensures data privacy with GDPR and CCPA compliance and no data sampling.
Cons
- Primarily focused on eCommerce, may not be suitable for other website types.
- Specific pricing details are not readily available on the provided pages.
- Some AI features and integrations are still under development or expanding.
What is Heatmap?
Available on: Web
Ratings Across the Web
Heatmap holds an aggregate rating of 4.8 out of 5 from 43 reviews across G2, last checked October 18, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
- Revenue-based Heatmaps (clicks, scroll, elements)
- AI Insights and Recommendations for optimization
- Real-time Revenue Insights (per session, page, traffic source)
- Conversion Funnels (pre-built and custom)
- Screen Recordings (revenue-based, filterable)
- Site Speed Tracking and recommendations
- AI-powered JavaScript error tracking
- Comparison Mode (e.g., purchasers vs. rage clickers)
Pricing Plans
Pricing checked Nov 2, 2026. Source: heatmap.com/pricing, read Nov 2, 2026
| Plan | Price | Details |
|---|---|---|
| Launch | $199/month |
|
| Growth | $349/month |
|
| Scale | $699/month |
|
Is Heatmap worth the price?
Heatmap.com prints three monthly SKUs: Launch $199, Growth $349, Scale $699.
Plan price is based on trailing 12-month store revenue (auto-detected or you pick a band). Scale is the first plan that includes MCP/API.
Hidden Costs & Gotchas
Your band can change at renewal. Price follows trailing 12-month revenue, not a flat forever $199.
Multi-brand is umbrella quote. Each extra site has its own revenue band.
How Heatmap's pricing compares
At $199/mo, billed monthly, Heatmap is mid-range of its 3 comparable direct competitors ($25 to $279/mo across the set).
Not ranked, different unit or currency: Hotjar $49/mo, billed yearly.
Entry paid plan, monthly price, billed monthly. Pricing checked Nov 2, 2026.
Heatmap by the numbers
Toolradar data: Heatmap's entry paid plan ($199/mo, billed monthly) ranks #10 of 10 for price among the Heatmaps tools with a verified entry price and no stated unit, where the median is $29/mo. Its rating is 4.8/5 across 43 reviews, ranking #1 of 11 tools with 20+ reviews in Heatmaps. As of Nov 2026.
| Metric | Heatmap | Peer median | Position (1 is best) |
|---|---|---|---|
| Entry paid plan | $199/mo, billed monthly | $29/mo | #10 of 10 tools with no stated price unit, verified price |
| Free plan | No | 12 of 16 have one | n/a |
| User rating | 4.8/5 (across the web, 43 ratings) | 4.6/5 | #1 of 11 tools with 20+ reviews |
Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Heatmaps data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “Heatmap by the numbers”, Nov 2026.
Reviews
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Across 43 verified user reviews on G2
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Heatmap FAQ
How does Heatmap help eCommerce businesses increase revenue?
Which teams benefit most from using Heatmap?
How is Heatmap priced?
What kind of limitations should users be aware of with Heatmap?
Can Heatmap replace traditional web analytics tools like GA4?
How does Heatmap compare to a competitor like Hotjar?
Does Heatmap ensure data privacy for its users?
How does Heatmap pricing compare with other Heatmaps tools?
Source: heatmap.com