Heatmap
UnclaimedThe #1 website heatmap and behavior analytics tool built for eCommerce to drive revenue.
Visit WebsiteWhat is Heatmap?
Heatmap (real-time analytics): The #1 website heatmap and behavior analytics tool built for eCommerce to drive revenue. Heatmap is a comprehensive web analytics and behavior analytics platform specifically designed for eCommerce businesses. It moves beyond traditional analytics by focusing on revenue-based insights, helping online stores understand exactly what drives sales and what doesn't. Key capabilities: Revenue-based Heatmaps (clicks, scroll, elements), AI Insights and Recommendations for optimization, Real-time Revenue Insights (per session, page, traffic source), Conversion Funnels (pre-built and custom), Screen Recordings (revenue-based, filterable). Heatmap ships a free plan plus paid tiers that unlock as usage grows. Buyers most often compare Heatmap against Clicky, Lucky Orange, Mouseflow.
TL;DR - Heatmap
- Revenue-focused web analytics for eCommerce, tracking revenue per session, page, and traffic source.
- Provides interactive revenue-based heatmaps, screen recordings, and AI-powered optimization recommendations.
- Easy setup without developer involvement, offering real-time insights and conversion funnels to identify drop-off points.
Pricing: Free plan available
Best for: Growing teams
4.8/5 across review platforms
Pros & Cons
Pros
- Specifically built for eCommerce with a focus on revenue metrics.
- Easy and instant setup without requiring developer resources or data layers.
- Provides actionable AI-driven recommendations for website improvements.
- Offers comprehensive insights in one place, reducing the need for multiple tools.
- Ensures data privacy with GDPR and CCPA compliance and no data sampling.
Cons
- Primarily focused on eCommerce, may not be suitable for other website types.
- Specific pricing details are not readily available on the provided pages.
- Some AI features and integrations are still under development or expanding.
Ratings Across the Web
4.8(43 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
Revenue-based Heatmaps (clicks, scroll, elements)AI Insights and Recommendations for optimizationReal-time Revenue Insights (per session, page, traffic source)Conversion Funnels (pre-built and custom)Screen Recordings (revenue-based, filterable)Site Speed Tracking and recommendationsAI-powered JavaScript error trackingComparison Mode (e.g., purchasers vs. rage clickers)
Pricing
Freemium
Heatmap offers a generous free tier with optional paid upgrades for advanced features.
About Heatmap
By Toolradar Team·
Heatmap is a comprehensive web analytics and behavior analytics platform specifically designed for eCommerce businesses. It moves beyond traditional analytics by focusing on revenue-based insights, helping online stores understand exactly what drives sales and what doesn't. The platform offers a suite of tools including interactive revenue-based heatmaps, AI-powered insights, screen recordings, and conversion funnels.
This tool is ideal for eCommerce brands, marketers, and CRO professionals who want to optimize their websites for increased profitability. It eliminates the need for complex data layers and developer involvement, providing real-time revenue insights, identifying friction points in the customer journey, and offering actionable recommendations to improve conversion rates and average order value. Heatmap aims to be a "GA4 replacement" by providing more accurate data and actionable insights with an easy setup.
Key functionalities include tracking revenue per session, per page, and per traffic source, visualizing user navigation through funnels, and offering AI-driven recommendations for website improvements. It integrates seamlessly with various eCommerce CMS platforms and split-testing tools, ensuring data privacy with GDPR and CCPA compliance.
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Heatmap FAQ
How does Heatmap differentiate its 'revenue-based heatmaps' from traditional clickmaps?
Heatmap's revenue-based heatmaps show the actual revenue generated by every click on every element of a website, including mobile navigation. Traditional clickmaps only display clicks and scrolls without tying that behavior directly to financial outcomes.
What specific types of recommendations does heatmapAI provide for website optimization?
heatmapAI offers over 500 AI-generated insights, ranging from copy tweaks and reordering sections to enhancing images. These recommendations are designed to improve mobile home pages, collection pages, and product detail pages for higher revenue per session.
Can Heatmap integrate with existing split-testing platforms?
Yes, Heatmap seamlessly integrates with leading split-testing platforms. This integration is designed to work out-of-the-box without complicated workarounds or OAuth processes, making A/B testing easier.
How does Heatmap ensure data privacy and compliance?
Heatmap is 100% GDPR and CCPA compliant, prioritizing user privacy. It does not engage in key-logging, cookie sniffing, or IP logging, and tracks all visitors anonymously.
What is 'Revenue Per Session' and how does Heatmap track it?
Revenue Per Session (RPS) tracks the amount of money each website element drives based on total visits. Heatmap is the only platform that provides this metric by tracking every single engaged session on a website without sampling.
What types of funnels are available within Heatmap Web Analytics?
Heatmap Web Analytics offers two main categories of funnels: pre-built funnels for common e-commerce journeys like cart abandonment and purchase, and custom funnels that users can create based on their specific business needs.
Source: heatmap.com