Heatmap

Name: Heatmap
Brand: Heatmap
Price: 199 USD
Rating: 4.8 (43 reviews)

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The #1 website heatmap and behavior analytics tool built for eCommerce to drive revenue.

E-commerce Web Analytics Heatmaps Screen Recording

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4.8(43 across the web)

PaidVisit Website

Reviews onG2

43 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Specifically built for eCommerce with a focus on revenue metrics.

Biggest con

Primarily focused on eCommerce, may not be suitable for other website types.

TL;DR - Heatmap

Revenue-focused web analytics for eCommerce, tracking revenue per session, page, and traffic source.
Provides interactive revenue-based heatmaps, screen recordings, and AI-powered optimization recommendations.
Easy setup without developer involvement, offering real-time insights and conversion funnels to identify drop-off points.

Pricing: Paid only

Best for: Enterprises & pros

4.8/5 across review platforms

What is Heatmap?

Editorial review

Heatmap is a comprehensive web analytics and behavior analytics platform specifically designed for eCommerce businesses. It moves beyond traditional analytics by focusing on revenue-based insights, helping online stores understand exactly what drives sales and what doesn't. The platform offers a suite of tools including interactive revenue-based heatmaps, AI-powered insights, screen recordings, and conversion funnels. This tool is ideal for eCommerce brands, marketers, and CRO professionals who want to optimize their websites for increased profitability. It eliminates the need for complex data layers and developer involvement, providing real-time revenue insights, identifying friction points in the customer journey, and offering actionable recommendations to improve conversion rates and average order value. Heatmap aims to be a "GA4 replacement" by providing more accurate data and actionable insights with an easy setup. Key functionalities include tracking revenue per session, per page, and per traffic source, visualizing user navigation through funnels, and offering AI-driven recommendations for website improvements. It integrates seamlessly with various eCommerce CMS platforms and split-testing tools, ensuring data privacy with GDPR and CCPA compliance.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceheatmap.com ↗

Pros & Cons

Pros

Specifically built for eCommerce with a focus on revenue metrics.
Easy and instant setup without requiring developer resources or data layers.
Provides actionable AI-driven recommendations for website improvements.
Offers comprehensive insights in one place, reducing the need for multiple tools.
Ensures data privacy with GDPR and CCPA compliance and no data sampling.

Cons

Primarily focused on eCommerce, may not be suitable for other website types.
Specific pricing details are not readily available on the provided pages.
Some AI features and integrations are still under development or expanding.

Ratings Across the Web

4.8(43 reviews)

Heatmap holds an aggregate rating of 4.8 out of 5 from 43 reviews across G2, last checked March 19, 2026.

G243 reviews

4.8/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Revenue-based Heatmaps (clicks, scroll, elements)AI Insights and Recommendations for optimizationReal-time Revenue Insights (per session, page, traffic source)Conversion Funnels (pre-built and custom)Screen Recordings (revenue-based, filterable)Site Speed Tracking and recommendationsAI-powered JavaScript error trackingComparison Mode (e.g., purchasers vs. rage clickers)

Pricing Plans

Pricing checked Sep 8, 2026

Launch

$199/month

$199/month
365-day data retention
Free trial on the card

Growth

$349/month

$349/month
Forever retention
Unlimited heatmaps, expanded Wilson AI

Scale

$699/month

$699/month
Full Wilson AI, MCP / API access

Calculate your cost View full pricing

Is Heatmap worth the price?

64/100

Heatmap.com prints three monthly SKUs: Launch $199, Growth $349, Scale $699.

Plan price is based on trailing 12-month store revenue (auto-detected or you pick a band). Scale is the first plan that includes MCP/API.

Add-ons on the same page: Revenue Intelligence ~$399/month, Data & Integrations ~$499/month, CRO Strategist $1,000/month, Concierge Onboarding $750 one-time. This is best for a single Shopify store that can live on Launch and skip the packs.

Hidden Costs & Gotchas

Your band can change at renewal. Price follows trailing 12-month revenue, not a flat forever $199.

Revenue Intelligence ~$399/month, Data pack ~$499/month, CRO Strategist $1,000/month. Tilde is how they print it.

Concierge onboarding is $750 one-time. Baseline onboarding is free.

Multi-brand is umbrella quote. Each extra site has its own revenue band.

How Heatmap's pricing compares

At $199/mo, Heatmap is mid-range of its 5 direct competitors ($25 to $279/mo across the set).

$25

$29

$39

$55

Heatmap

$199

Cluvio

$279

Entry paid plan, monthly. Pricing checked Sep 8, 2026.

Reviews

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4.8/5

Across 43 verified user reviews on G2

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Best Heatmap Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

FullStoryPaid

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SmartlookFreemium

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MouseflowFreemium

Session replay and behavior analytics

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Microsoft ClarityFree

Free heatmaps and session recordings

4.6

HotjarFreemium

Heatmaps and session recordings

3.8

Crazy EggFreemium

Optimize your website with heatmaps, recordings, surveys, and A/B testing to understand user behavior.

4.3

CluvioFreemium

Modern cloud analytics platform for data-driven teams using SQL and R to create interactive dashboards.

4.6

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Heatmap alternatives7+ tools ranked, pricing + verdict per pick Heatmap vs FullStoryHead-to-head: features, pricing, who wins Heatmap vs SmartlookHead-to-head: features, pricing, who wins Heatmap vs MouseflowHead-to-head: features, pricing, who wins

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Heatmap FAQ

How does Heatmap help eCommerce businesses increase revenue?

Heatmap focuses on revenue-based insights, tracking metrics like revenue per session, per page, and per traffic source. It helps online stores understand what drives sales and provides actionable recommendations to improve conversion rates and average order value.

Which teams benefit most from using Heatmap?

Heatmap is ideal for eCommerce brands, marketers, and CRO (Conversion Rate Optimization) professionals. It provides the tools and insights needed to optimize websites for increased profitability and understand customer behavior.

How is Heatmap priced?

Heatmap offers a free tier for basic usage. For more extensive features and higher usage limits, users can upgrade to one of its paid plans.

What kind of limitations should users be aware of with Heatmap?

Heatmap is primarily focused on eCommerce, meaning it may not be suitable for other types of websites. Additionally, some of its AI features and integrations are still under development or are in the process of expanding.

Can Heatmap replace traditional web analytics tools like GA4?

Yes, Heatmap aims to be a GA4 replacement by providing more accurate data and actionable insights with an easy setup. It offers comprehensive insights in one place, reducing the need for multiple tools.

How does Heatmap compare to a competitor like Hotjar?

Heatmap is specifically built for eCommerce with a strong focus on revenue metrics and actionable AI-driven recommendations. It provides an easy and instant setup without requiring developer resources or complex data layers, unlike some general web analytics tools.

Does Heatmap ensure data privacy for its users?

Yes, Heatmap ensures data privacy by being compliant with GDPR and CCPA regulations. It also avoids data sampling, providing more accurate and reliable insights.

Source: heatmap.com

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