Heatmap starts at $199/month on the Launch plan.
Verified Sep 2026 from the official pricing page.
Is Heatmap worth the price?
Heatmap.com prints three monthly SKUs: Launch $199, Growth $349, Scale $699.
Plan price is based on trailing 12-month store revenue (auto-detected or you pick a band). Scale is the first plan that includes MCP/API.
Add-ons on the same page: Revenue Intelligence ~$399/month, Data & Integrations ~$499/month, CRO Strategist $1,000/month, Concierge Onboarding $750 one-time. This is best for a single Shopify store that can live on Launch and skip the packs.
Pricing Plans
Launch
$199/month
- $199/month
- 365-day data retention
- Free trial on the card
Growth
$349/month
- $349/month
- Forever retention
- Unlimited heatmaps, expanded Wilson AI
Scale
$699/month
- $699/month
- Full Wilson AI, MCP / API access
Hidden Costs & Gotchas
Your band can change at renewal. Price follows trailing 12-month revenue, not a flat forever $199.
Revenue Intelligence ~$399/month, Data pack ~$499/month, CRO Strategist $1,000/month. Tilde is how they print it.
Concierge onboarding is $750 one-time. Baseline onboarding is free.
Multi-brand is umbrella quote. Each extra site has its own revenue band.
Which Plan Do You Need?
$199/month official. 365-day retention.
$699/month. FAQ says MCP starts here.
How Heatmap compares
5 of 6 direct competitors offer a free plan.
Heatmap Pricing FAQ
How much does Heatmap cost?
Heatmap starts at $199/month on the Launch plan. It offers 3 paid tiers ranging from $199/month to $699/month.
Does Heatmap have a free plan?
Heatmap does not offer a permanent free plan. Paid plans are required from day one.
What is the cheapest Heatmap paid plan?
The cheapest paid plan for Heatmap is "Launch" at $199/month. Key features include: $199/month, 365-day data retention, Free trial on the card.
What are alternatives to Heatmap?
Alternatives to Heatmap include Hotjar, Microsoft Clarity, Crazy Egg, FullStory. Microsoft Clarity is fully free. Hotjar starts at $39/month; Crazy Egg starts at $29/month; Mouseflow starts at $25/month.
Heatmap alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Heatmap pricing — www.heatmap.com/pricing (verified Sep 2026)
- Cite this data: Toolradar, Heatmap pricing verified Sep 2026, toolradar.com/tools/heatmap/pricing
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