Heatmap Pricing 2026
Plans, hidden costs, and alternatives compared
Prices last confirmed on Nov 2, 2026 on heatmap.com. Same data as Markdown or JSON.
Cite this data: Toolradar, Heatmap pricing verified Nov 2026, toolradar.com/tools/heatmap/pricing
Heatmap starts at $199/month on the Launch plan.
Verified Nov 2026 from the official pricing page.
Is Heatmap worth the price?
Heatmap.com prints three monthly SKUs: Launch $199, Growth $349, Scale $699.
Plan price is based on trailing 12-month store revenue (auto-detected or you pick a band). Scale is the first plan that includes MCP/API.
Pricing Plans
Launch
$199/month
- $199/month
- 365-day data retention
- Free trial on the card
Growth
$349/month
- $349/month
- Forever retention
- Unlimited heatmaps, expanded Wilson AI
Scale
$699/month
- $699/month
- Full Wilson AI, MCP / API access
Hidden Costs & Gotchas
Your band can change at renewal. Price follows trailing 12-month revenue, not a flat forever $199.
Multi-brand is umbrella quote. Each extra site has its own revenue band.
Which Plan Do You Need?
$199/month official. 365-day retention.
$699/month. FAQ says MCP starts here.
How Heatmap compares
5 of 6 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Heatmap | $199/month, billing unit not specified | No |
| Hotjar | $49/month, billing unit not specified | Yes |
| Microsoft Clarity | Free | Yes |
| Crazy Egg | $29/month, billing unit not specified | No |
| FullStory | Contact sales | Yes |
| Mouseflow | $25/month, billing unit not specified | Yes |
| Cluvio | $279/month, billing unit not specified | Yes |
Heatmap Pricing FAQ
How much does Heatmap cost?
Heatmap starts at $199/month on the Launch plan. It offers 3 paid tiers ranging from $199/month to $699/month.
Does Heatmap have a free plan?
Heatmap does not offer a permanent free plan. Paid plans are required from day one.
What is the cheapest Heatmap paid plan?
The cheapest paid plan for Heatmap is "Launch" at $199/month. Key features include: $199/month, 365-day data retention, Free trial on the card.
What are alternatives to Heatmap?
Alternatives to Heatmap include Hotjar, Microsoft Clarity, Crazy Egg, FullStory. Microsoft Clarity is fully free. Hotjar starts at $49/month, billing unit not specified; Crazy Egg starts at $29/month, billing unit not specified; Mouseflow starts at $25/month, billing unit not specified.
Heatmap alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Heatmap pricing: www.heatmap.com/pricing (verified Nov 2026)
- Cite this data: Toolradar, Heatmap pricing verified Nov 2026, toolradar.com/tools/heatmap/pricing
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