Heatmap vs Smartlook: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Heatmap and Smartlook side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Heatmap leads on higher user rating; Smartlook leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Heatmap
The #1 website heatmap and behavior analytics tool built for eCommerce to drive revenue.
Best for you if:
- • You want specifically built for eCommerce with a focus on revenue metrics
Smartlook
Session replay, no longer sold: shuts down September 30, 2027
Best for you if:
- • You want a free tier before you commit
| At a Glance | Heatmap | Smartlook |
|---|---|---|
Starts at | From $199/mo, billed monthly Launch plan | Free plan |
Category | Web Analytics Heatmaps | Web Analytics Product Analytics |
Rating | 4.8/5 G2 4.8 43 reviews | 4.6/5 G2 4.6 874 reviews |
Free plan | No | Yes |
Watch out for | Your band can change at renewal. Price follows trailing 12-month revenue, not a flat forever $199. | n/a |
Choose Heatmap or Smartlook?
Choose Heatmap if
- You want specifically built for eCommerce with a focus on revenue metrics
- You want easy and instant setup without requiring developer resources or data layers
Choose Smartlook if
- You want a free tier before you commit
- You want session recordings
- You want good analytics
In-Depth Analysis
Heatmap
The #1 website heatmap and behavior analytics tool built for eCommerce to drive revenue.
Heatmap.com prints three monthly SKUs: Launch $199, Growth $349, Scale $699.
Watch out
Your band can change at renewal. Price follows trailing 12-month revenue, not a flat forever $199.
Strengths
- Pro: Specifically built for eCommerce with a focus on revenue metrics.
- Pro: Easy and instant setup without requiring developer resources or data layers.
- Pro: Provides actionable AI-driven recommendations for website improvements.
- Pro: Offers comprehensive insights in one place, reducing the need for multiple tools.
- Pro: Ensures data privacy with GDPR and CCPA compliance and no data sampling.
Weaknesses
- Con: Primarily focused on eCommerce, may not be suitable for other website types.
- Con: Specific pricing details are not readily available on the provided pages.
- Con: Some AI features and integrations are still under development or expanding.
Key features
Smartlook
Session replay, no longer sold: shuts down September 30, 2027
Smartlook was discontinued for new customers on May 31, 2026.
Strengths
- Pro: Session recordings
- Pro: Good analytics
- Pro: Mobile support
- Pro: Fair pricing
- Pro: Active development
Weaknesses
- Con: Privacy concerns
- Con: Storage limits
- Con: Better alternatives exist
- Con: Learning curve
- Con: Feature gaps
Key features
Plans and prices: Heatmap vs Smartlook
| Tool | Plans and prices | Source |
|---|---|---|
| Heatmap |
| heatmap.com/pricing read Nov 2, 2026 |
| Smartlook | No plan prices on file | smartlook.com read Oct 30, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Heatmap pricing and Smartlook pricing.
Key Takeaways
Heatmap
- Higher user rating: 4.8/5 vs 4.6/5
Smartlook
- Has a free plan
What the data shows
On the data below, Heatmap leads on higher user rating; Smartlook leads on a free plan. We do not name an overall winner for this pair.
- Heatmap has the higher user rating (4.8/5 from 43 reviews for Heatmap, 4.6/5 from 874 reviews for Smartlook).
- Heatmap starts at $199/mo, billed monthly; Smartlook has no public paid plan price on file.
- Only Smartlook has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Heatmap and Smartlook compare in 2026?
On the data below, Heatmap leads on higher user rating; Smartlook leads on a free plan. We do not name an overall winner for this pair. Heatmap has the higher user rating (4.8/5 from 43 reviews for Heatmap, 4.6/5 from 874 reviews for Smartlook). Heatmap starts at $199/mo, billed monthly; Smartlook has no public paid plan price on file. Only Smartlook has a free plan.
What are Heatmap and Smartlook used for?
Heatmap: The #1 website heatmap and behavior analytics tool built for eCommerce to drive revenue. Smartlook: Session replay, no longer sold: shuts down September 30, 2027.
What does Heatmap cost vs Smartlook?
Heatmap's cheapest paid plan is Launch at $199/mo, billed monthly. Smartlook has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Nov 2, 2026.
What's the main difference between Heatmap and Smartlook?
Heatmap's main strength: specifically built for eCommerce with a focus on revenue metrics. Smartlook's main strength: session recordings.