Heatmap vs Microsoft Clarity: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Heatmap and Microsoft Clarity side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Heatmap leads on higher user rating; Microsoft Clarity leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Heatmap
The #1 website heatmap and behavior analytics tool built for eCommerce to drive revenue.
Best for you if:
- • You want specifically built for eCommerce with a focus on revenue metrics
Microsoft Clarity
Free heatmaps and session recordings
Best for you if:
- • You want a fully free tool (Heatmap requires payment)
| At a Glance | Heatmap | Microsoft Clarity |
|---|---|---|
Starts at | From $199/mo, billed monthly Launch plan | Free 100% free |
Category | Web Analytics Heatmaps | Web Analytics Screen Recording |
Rating | 4.8/5 G2 4.8 43 reviews | 4.6/5 Capterra 4.8 · G2 4.5 · SourceForge 4.0 113 reviews |
Free plan | No | Yes |
Watch out for | Your band can change at renewal. Price follows trailing 12-month revenue, not a flat forever $199. | Potential for data storage limits (unspecified). |
Choose Heatmap or Microsoft Clarity?
Choose Heatmap if
- You want specifically built for eCommerce with a focus on revenue metrics
- You want easy and instant setup without requiring developer resources or data layers
Choose Microsoft Clarity if
- You want a fully free tool (Heatmap requires payment)
- You want free heatmaps and recordings
- You want easy setup
In-Depth Analysis
Heatmap
The #1 website heatmap and behavior analytics tool built for eCommerce to drive revenue.
Heatmap.com prints three monthly SKUs: Launch $199, Growth $349, Scale $699.
Watch out
Your band can change at renewal. Price follows trailing 12-month revenue, not a flat forever $199.
Strengths
- Pro: Specifically built for eCommerce with a focus on revenue metrics.
- Pro: Easy and instant setup without requiring developer resources or data layers.
- Pro: Provides actionable AI-driven recommendations for website improvements.
- Pro: Offers comprehensive insights in one place, reducing the need for multiple tools.
- Pro: Ensures data privacy with GDPR and CCPA compliance and no data sampling.
Weaknesses
- Con: Primarily focused on eCommerce, may not be suitable for other website types.
- Con: Specific pricing details are not readily available on the provided pages.
- Con: Some AI features and integrations are still under development or expanding.
Key features
Microsoft Clarity
Free heatmaps and session recordings
Microsoft Clarity offers an exceptionally generous pricing model, being entirely free.
Watch out
Potential for data storage limits (unspecified).
Strengths
- Pro: Free heatmaps and recordings
- Pro: Easy setup
- Pro: Good insights
- Pro: GDPR compliant option
- Pro: Unlimited traffic
Weaknesses
- Con: Less features than paid tools
- Con: Microsoft ecosystem
- Con: Privacy concerns
- Con: Basic analytics
- Con: Limited filtering
Key features
Plans and prices: Heatmap vs Microsoft Clarity
| Tool | Plans and prices | Source |
|---|---|---|
| Heatmap |
| heatmap.com/pricing read Nov 2, 2026 |
| Microsoft Clarity |
| clarity.microsoft.com/pricing read Nov 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Heatmap pricing and Microsoft Clarity pricing.
Key Takeaways
Heatmap
- Higher user rating: 4.8/5 vs 4.6/5
Microsoft Clarity
- Has a free plan
What the data shows
On the data below, Heatmap leads on higher user rating; Microsoft Clarity leads on a free plan. We do not name an overall winner for this pair.
- Heatmap has the higher user rating (4.8/5 from 43 reviews for Heatmap, 4.6/5 from 113 reviews for Microsoft Clarity).
- Heatmap starts at $199/mo, billed monthly; Microsoft Clarity has no public paid plan price on file.
- Only Microsoft Clarity has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Heatmap and Microsoft Clarity compare in 2026?
On the data below, Heatmap leads on higher user rating; Microsoft Clarity leads on a free plan. We do not name an overall winner for this pair. Heatmap has the higher user rating (4.8/5 from 43 reviews for Heatmap, 4.6/5 from 113 reviews for Microsoft Clarity). Heatmap starts at $199/mo, billed monthly; Microsoft Clarity has no public paid plan price on file. Only Microsoft Clarity has a free plan.
What are Heatmap and Microsoft Clarity used for?
Heatmap: The #1 website heatmap and behavior analytics tool built for eCommerce to drive revenue. Microsoft Clarity: Free heatmaps and session recordings.
What does Heatmap cost vs Microsoft Clarity?
Heatmap's cheapest paid plan is Launch at $199/mo, billed monthly. Microsoft Clarity is free. Prices read on the vendors' pricing pages, latest check Nov 2, 2026.
What's the main difference between Heatmap and Microsoft Clarity?
Heatmap's main strength: specifically built for eCommerce with a focus on revenue metrics. Microsoft Clarity's main strength: free heatmaps and recordings.