Open Analytics
Claim this toolPrivacy-first web analytics, simpler than Google Analytics
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Tracked since2026
0 reviews trackedThe Bottom Line
Entry price
Paid plans only
Biggest pro
Privacy-first: no cookies, no personal data, no consent banner needed
Biggest con
Starter plan limits events to 50,000 per month, which may be restrictive for high-traffic sites
TL;DR - Open Analytics
- Cookieless, real-time web analytics with no consent banner required.
- AI-native features including natural language querying and an MCP server for AI agents.
- Built-in revenue attribution connecting pageviews and campaigns to payments.
Pricing: Paid only
Best for: Enterprises & pros
What is Open Analytics?
Open Analytics is a privacy-first, AI-native web analytics platform designed as a simpler alternative to Google Analytics. It tracks every visitor from first pageview to payment, attributing revenue back to specific campaigns, pages, and posts, all without cookies or personal data. The platform offers real-time analytics, a live globe showing visitor locations, and an AI chat that answers questions in plain English. It includes an MCP server for AI agents to query analytics autonomously. Open Analytics is built on ClickHouse for fast query performance, supports funnels, web vitals, custom events, visitor journeys, and UTMs. It integrates with Stripe for revenue attribution, and can import history from Plausible and Google Analytics. Public dashboards, team roles, and weekly digests are included. The product is open-source and self-hostable, with a paid cloud plan offering paid tiers.
Pros & Cons
Pros
- Privacy-first: no cookies, no personal data, no consent banner needed
- Built-in revenue attribution connects analytics directly to payments
- Fast performance with ClickHouse database and real-time updates
Cons
- Starter plan limits events to 50,000 per month, which may be restrictive for high-traffic sites
- As a newer platform, it has a smaller community and fewer third-party integrations compared to Google Analytics
Key Features
Realtime visitor tracking with live globe visualizationAI chat that answers analytics questions in plain EnglishRevenue attribution via Stripe integrationFunnel analysis with visitor or session countingCore Web Vitals monitoring (LCP, INP, CLS, TTFB) by deviceCustom events and visitor journeys
Pricing
Paid
Open Analytics offers paid plans. Visit their website for current pricing details.
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Open Analytics FAQ
How does Open Analytics handle revenue attribution without cookies?
Revenue attribution in Open Analytics works by connecting to Stripe and matching anonymous visitor sessions to payment events. It tracks the campaign, page, and referrer that led to a conversion, all without using cookies or personal identifiers. The attribution is based on session-level data, not individual profiles.
Can I import historical data from Google Analytics or Plausible?
Yes, Open Analytics supports importing up to three years of history from Plausible and can import your Google Analytics 4 history. The import process is built into the integration section of the dashboard.
What is the MCP server and how does it work?
The MCP (Model Context Protocol) server allows AI agents to query Open Analytics directly. It provides a standardized interface for agents to retrieve analytics data, such as visitor counts, page views, or revenue attribution, enabling autonomous analysis without manual API calls.
Does Open Analytics use cookies or require a consent banner?
No, Open Analytics is cookieless by design. It does not collect any personal data or use cookies, so no consent banner is needed. The platform is GDPR compliant out of the box.
How does the AI chat feature work?
The AI chat lets you ask analytics questions in plain English, such as 'Which page brings the most signups?' and returns the answer directly, rather than generating a report. It uses natural language processing to interpret the query and fetch the relevant data from your analytics.
Can I share dashboards with stakeholders who don't have an account?
Yes, Open Analytics supports public dashboards that can be shared via a read-only link. The link requires no account or login and only exposes the specific dashboard, not any other data in your site.
What custom events can I track with Open Analytics?
You can send any custom event you want to count, such as signups, video plays, file exports, or button clicks. These events can be read back broken down by value, allowing you to measure specific actions beyond pageviews.
How does Open Analytics compare to Plausible and Fathom?
Open Analytics offers features not found in Plausible or Fathom, such as an MCP server for AI agents, AI chat in plain English, a live globe visualization, revenue attribution back to the source, every visitor's journey, Core Web Vitals monitoring, and a weekly digest report. It also supports open-source self-hosting, unlike Fathom and DataFast.
Source: getopen.so