Moz

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SEO software and analytics platform

SEO Tools Marketing Analytics Writing & Content

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4.3(1,264 across the web)

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Reviews onG2Capterra

1264 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Established SEO tool

Biggest con

Expensive

TL;DR - Moz

SEO software suite featuring Domain Authority metric, keyword research, and link analysis tools.
Includes Moz Pro for site audits and Moz Local for local search optimization.
Plans start at 49 dollars per month with Standard at 99 dollars for 3 campaigns.

Pricing: Paid only

Best for: Enterprises & pros

4.3/5 across review platforms

What is Moz?

Editorial review

Moz provides SEO tools and data. Keyword research, link analysis, and rank tracking-SEO from the company that educated an industry. The domain authority metric is cited. The tools are comprehensive. The community is strong. SEO practitioners use Moz for research and analysis tools.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcemoz.com ↗

Pros & Cons

Pros

Established SEO tool
Good link analysis
Domain authority standard
Good learning resources
Community

Cons

Expensive
Data freshness varies
UI dated
Less features than Ahrefs
Slower updates

Ratings Across the Web

4.3(1,264 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

SEO softwareKeyword researchLink buildingSite auditRank trackingOn-page optimization

Pricing Plans

30-day Free Trial

Pricing checked Jul 8, 2026

Starter

$39/month

50 tracked keywords
20K pages crawled
Moz AI tools
MozBar Premium

Standard

$79/month

300 keywords
3 sites
400K pages crawled
Backlink analysis
Unlimited reports

Medium

$143/month

1,500 keywords
10 sites
2M pages crawled
Branded reports
Most popular

Large

$239/month

3,000 keywords
25 sites
5M pages crawled
Highest data limits

Calculate your cost View full pricing

How Moz's pricing compares

At $39/mo, Moz is mid-range of its 6 direct competitors ($29 to $139.95/mo across the set).

SpyFu

$29

Moz

$39

$47.2

$99

$129

$129

$139.95

Entry paid plan, monthly. Pricing checked Jul 8, 2026.

Reviews

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4.3/5

Across 1,264 verified user reviews on G2, Capterra

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Best Moz Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

AhrefsFreemium

All-in-one SEO toolset for rankings and content discovery

4.6

SemrushPaid

Online visibility management platform

4.5

Se RankingPaid

All-in-one SEO platform for rank tracking, audits, and research

4.9

Surfer SEOPaid

Data-backed SEO writing assistant for rewarded content

4.8

SpyFuPaid

Competitor SEO and PPC research

4.6

ClearscopePaid

SEO content optimization powered by AI

4.9

MangoolsFreemium

Get organic traffic with an all-in-one SEO suite for busy people.

4.7

UbersuggestFreemium

Affordable SEO tools for keyword research and site audits

4.3

See all SEO tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Moz alternatives8+ tools ranked, pricing + verdict per pick Moz vs AhrefsHead-to-head: features, pricing, who wins Moz vs SemrushHead-to-head: features, pricing, who wins Moz vs Se RankingHead-to-head: features, pricing, who wins

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Moz FAQ

How does Moz assist with content strategy?

Moz provides SEO tools for keyword research and rank tracking, which are essential for informing content strategy. These features help users identify relevant topics and measure the performance of their content in search results.

Which teams benefit most from using Moz?

Marketing teams and SEO practitioners are the primary beneficiaries of Moz. Its comprehensive tools for keyword research, link analysis, and rank tracking are designed for professionals focused on improving search engine visibility.

How does Moz compare to Ahrefs in terms of features?

Moz offers a strong suite of SEO tools, including its widely cited Domain Authority metric and good link analysis, but it generally provides fewer features compared to Ahrefs. Additionally, Moz's UI can appear dated, and its updates may be slower.

What kind of limitations should users be aware of with Moz?

Users should note that Moz can be expensive, and its data freshness may vary across different tools. Some users also find the user interface to be dated, and the platform's updates can be slower compared to some competitors.

Does Moz include a free tier?

Moz is a paid product and does not offer a permanently free tier for its comprehensive SEO tools and analytics platform. Access to its features requires a subscription.

How does Moz support SEO learning and community engagement?

Moz is known for educating the industry and provides good learning resources for SEO. It also fosters a strong community, allowing users to connect and share insights within the SEO field.

Source: moz.com

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