SEO software and analytics platform
Visit WebsiteThe Bottom Line
Entry price
Paid plans only
Biggest pro
Established SEO tool
Biggest con
Expensive
TL;DR - Moz
- SEO software suite featuring Domain Authority metric, keyword research, and link analysis tools.
- Includes Moz Pro for site audits and Moz Local for local search optimization.
- Plans start at 49 dollars per month with Standard at 99 dollars for 3 campaigns.
What is Moz?
Available on: Web
Pros & Cons
Pros
- Established SEO tool
- Good link analysis
- Domain authority standard
- Good learning resources
- Community
Cons
- Expensive
- Data freshness varies
- UI dated
- Less features than Ahrefs
- Slower updates
Ratings Across the Web
Moz holds an aggregate rating of 4.3 out of 5 from 1,264 reviews across G2 and Capterra, last checked March 18, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
Pricing Plans
30-day Free TrialPricing checked Aug 27, 2026
Starter
$39/month
- 50 tracked keywords
- 20K pages crawled
- Moz AI tools
- MozBar Premium
Standard
$79/month
- 300 keywords
- 3 sites
- 400K pages crawled
- Backlink analysis
- Unlimited reports
Medium
$143/month
- 1,500 keywords
- 10 sites
- 2M pages crawled
- Branded reports
- Most popular
Large
$239/month
- 3,000 keywords
- 25 sites
- 5M pages crawled
- Highest data limits
Is Moz worth the price?
Moz's pricing, particularly at the Starter ($39) and Standard ($79) tiers, feels somewhat expensive compared to the limited keyword tracking and site limits offered.
While the Medium ($143) and Large ($239) tiers offer more robust features, the initial entry points might deter smaller businesses. This pricing structure is best suited for established businesses or agencies with a clear need for comprehensive SEO data and a budget to match.
Hidden Costs & Gotchas
Overage fees for exceeding limits
Higher tiers needed for advanced features
No free tier for casual users
Annual commitment for best pricing
How Moz Compares to Competitors
Compared to Ahrefs, which offers more competitive keyword tracking at similar price points (e.g., Ahrefs Lite at $99 for 750 keywords), Moz's Starter ($39 for 50 keywords) and Standard ($79 for 300 keywords) tiers offer significantly less. Semrush's Pro plan at $129.95 provides 500 keywords and more extensive tools, making Moz's mid-range tiers less competitive on keyword volume for the price.
How Moz's pricing compares
At $39/mo, Moz is mid-range of its 6 direct competitors ($29 to $139.95/mo across the set).
Entry paid plan, monthly. Pricing checked Aug 27, 2026.
Reviews
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Moz FAQ
How does Moz assist with content strategy?
Which teams benefit most from using Moz?
How does Moz compare to Ahrefs in terms of features?
What kind of limitations should users be aware of with Moz?
Does Moz include a free tier?
How does Moz support SEO learning and community engagement?
Source: moz.com