Moz

Name: Moz
Brand: Moz
Price: 39 USD
Rating: 4.4 (958 reviews)

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SEO software and analytics platform

From $39/mo, free trial

Paid SEO Tools Marketing Analytics Writing & Content

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4.4 (958 across the web)

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Reviews on G2 Capterra

958 reviews tracked

The Bottom Line

Updated May 26, 2026

Price: From $39/mo, free trial. Compare plans

Key facts

SEO software suite featuring Domain Authority metric, keyword research, and link analysis tools.
Includes Moz Pro for site audits and Moz Local for local search optimization.
Plans start at 49 dollars per month with Standard at 99 dollars for 3 campaigns.

Pros

Established SEO tool
Good link analysis
Domain authority standard
Good learning resources
Community

Cons

Expensive
Data freshness varies
UI dated
Less features than Ahrefs
Slower updates

What is Moz?

Editorial review

Moz provides SEO tools and data. Keyword research, link analysis, and rank tracking-SEO from the company that educated an industry. The domain authority metric is cited. The tools are comprehensive. The community is strong. SEO practitioners use Moz for research and analysis tools.

Available on: Web

Louis Corneloup Updated May 26, 2026 · how we evaluate Source moz.com ↗

Ratings Across the Web

4.4 (958 reviews)

Moz holds an aggregate rating of 4.4 out of 5 from 958 reviews across G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

SEO software
Keyword research
Link building
Site audit
Rank tracking
On-page optimization

Pricing Plans

30-day Free Trial

Pricing checked Oct 8, 2026

Moz plans and prices, checked October 2026
Plan	Price	Details
Starter	$39/month	50 tracked keywords 20K pages crawled Moz AI tools +1 more Show less MozBar Premium
Standard	$79/month	300 keywords 3 sites 400K pages crawled +2 more Show less Backlink analysis Unlimited reports
Medium	$143/month	1,500 keywords 10 sites 2M pages crawled +2 more Show less Branded reports Most popular
Large	$239/month	3,000 keywords 25 sites 5M pages crawled +1 more Show less Highest data limits

Calculate your cost View full pricing

Is Moz worth the price?

Fair value

Moz's pricing, particularly at the Starter ($39) and Standard ($79) tiers, feels somewhat expensive compared to the limited keyword tracking and site limits offered.

While the Medium ($143) and Large ($239) tiers offer more robust features, the initial entry points might deter smaller businesses. This pricing structure is best suited for established businesses or agencies with a clear need for comprehensive SEO data and a budget to match.

Hidden Costs & Gotchas

Overage fees for exceeding limits

Full Moz pricing: every plan, hidden costs and alternatives

How Moz's pricing compares

At $39/mo, billing unit not specified, Moz is mid-range of its 6 comparable direct competitors ($12 to $139.95/mo across the set).

Ubersuggest

$12

SpyFu

$29

Moz

$39

$47.20

$99

$129

$139.95

Entry paid plan, monthly. Pricing checked Oct 8, 2026.

Reviews

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4.4/5

Across 958 verified user reviews on G2, Capterra

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Best Moz Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

Semrush Paid

Online visibility management platform

4.5

Se Ranking Paid

All-in-one SEO platform for rank tracking, audits, and research

4.7

Surfer SEO Paid

Data-backed SEO writing assistant for rewarded content

4.8

Ahrefs Freemium

All-in-one SEO toolset for rankings and content discovery

4.5

SpyFu Paid

Competitor SEO and PPC research

4.5

Ubersuggest Freemium

Affordable SEO tools for keyword research and site audits

4.3

Mangools Freemium

Get organic traffic with an all-in-one SEO suite for busy people.

4.7

Clearscope Paid

SEO content optimization powered by AI

4.9

See all SEO tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Moz alternatives 8+ tools ranked, pricing + verdict per pick Moz vs Semrush Head-to-head: features, pricing, who wins Moz vs Se Ranking Head-to-head: features, pricing, who wins Moz vs Surfer SEO Head-to-head: features, pricing, who wins

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Moz FAQ

How does Moz assist with content strategy?

Moz provides SEO tools for keyword research and rank tracking, which are essential for informing content strategy. These features help users identify relevant topics and measure the performance of their content in search results.

Which teams benefit most from using Moz?

Marketing teams and SEO practitioners are the primary beneficiaries of Moz. Its comprehensive tools for keyword research, link analysis, and rank tracking are designed for professionals focused on improving search engine visibility.

How does Moz compare to Ahrefs in terms of features?

Moz offers a strong suite of SEO tools, including its widely cited Domain Authority metric and good link analysis, but it generally provides fewer features compared to Ahrefs. Additionally, Moz's UI can appear dated, and its updates may be slower.

What kind of limitations should users be aware of with Moz?

Users should note that Moz can be expensive, and its data freshness may vary across different tools. Some users also find the user interface to be dated, and the platform's updates can be slower compared to some competitors.

Does Moz include a free tier?

Moz is a paid product and does not offer a permanently free tier for its comprehensive SEO tools and analytics platform. Access to its features requires a subscription.

How does Moz support SEO learning and community engagement?

Moz is known for educating the industry and provides good learning resources for SEO. It also fosters a strong community, allowing users to connect and share insights within the SEO field.

Source: moz.com

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