SEO software and analytics platform
Visit WebsiteThe Bottom Line
Entry price
Paid plans only
Biggest pro
Established SEO tool
Biggest con
Expensive
TL;DR - Moz
- SEO software suite featuring Domain Authority metric, keyword research, and link analysis tools.
- Includes Moz Pro for site audits and Moz Local for local search optimization.
- Plans start at 49 dollars per month with Standard at 99 dollars for 3 campaigns.
What is Moz?
Available on: Web
Pros & Cons
Pros
- Established SEO tool
- Good link analysis
- Domain authority standard
- Good learning resources
- Community
Cons
- Expensive
- Data freshness varies
- UI dated
- Less features than Ahrefs
- Slower updates
Ratings Across the Web
Ratings aggregated from independent review platforms. Learn more
Key Features
Pricing Plans
30-day Free TrialStarter
$39/month
- 50 tracked keywords
- 20K pages crawled
- Moz AI tools
- MozBar Premium
Standard
$79/month
- 300 keywords
- 3 sites
- 400K pages crawled
- Backlink analysis
- Unlimited reports
Medium
$143/month
- 1,500 keywords
- 10 sites
- 2M pages crawled
- Branded reports
- Most popular
Large
$239/month
- 3,000 keywords
- 25 sites
- 5M pages crawled
- Highest data limits
How Moz's pricing compares
At $39/mo, Moz is mid-range of its 6 direct competitors ($29 to $139.95/mo across the set).
Entry paid plan, monthly.
Reviews
Across 1,264 verified user reviews on G2, Capterra
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Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
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Moz FAQ
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Moz vs Ahrefs?
Source: moz.com