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Reviews onG2Capterra
1264 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Established SEO tool

Biggest con

Expensive

TL;DR - Moz

  • SEO software suite featuring Domain Authority metric, keyword research, and link analysis tools.
  • Includes Moz Pro for site audits and Moz Local for local search optimization.
  • Plans start at 49 dollars per month with Standard at 99 dollars for 3 campaigns.
Pricing: Paid only
Best for: Enterprises & pros
4.3/5 across review platforms

What is Moz?

Editorial review
Moz provides SEO tools and data. Keyword research, link analysis, and rank tracking-SEO from the company that educated an industry. The domain authority metric is cited. The tools are comprehensive. The community is strong. SEO practitioners use Moz for research and analysis tools.

Available on: Web

Pros & Cons

Pros

  • Established SEO tool
  • Good link analysis
  • Domain authority standard
  • Good learning resources
  • Community

Cons

  • Expensive
  • Data freshness varies
  • UI dated
  • Less features than Ahrefs
  • Slower updates

Ratings Across the Web

4.3(1,264 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

SEO softwareKeyword researchLink buildingSite auditRank trackingOn-page optimization

Pricing Plans

30-day Free Trial

Starter

$39/month

  • 50 tracked keywords
  • 20K pages crawled
  • Moz AI tools
  • MozBar Premium

Standard

$79/month

  • 300 keywords
  • 3 sites
  • 400K pages crawled
  • Backlink analysis
  • Unlimited reports

Medium

$143/month

  • 1,500 keywords
  • 10 sites
  • 2M pages crawled
  • Branded reports
  • Most popular

Large

$239/month

  • 3,000 keywords
  • 25 sites
  • 5M pages crawled
  • Highest data limits

How Moz's pricing compares

At $39/mo, Moz is mid-range of its 6 direct competitors ($29 to $139.95/mo across the set).

Moz
$39
$129
$139.95

Entry paid plan, monthly.

Reviews

4.3/5

Across 1,264 verified user reviews on G2, Capterra

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Best Moz Alternatives

Top alternatives based on features, pricing, and user needs.

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Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Moz FAQ

Is Moz free?

Moz offers free tools like MozBar and Link Explorer with limits. Moz Pro starts at $99/month for full SEO capabilities.

What is Moz?

Moz is an SEO software company known for Domain Authority, keyword research, and link analysis. They've been a leader in SEO tools for many years.

Moz vs Ahrefs?

Ahrefs has better backlink data and crawling. Moz pioneered Domain Authority which is still widely used. Both are valuable SEO tools with different strengths.

Source: moz.com

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