Best Moz alternatives in 2026
8 direct alternatives to Moz, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.
LCCurated by Louis Corneloup · UpdatedWhy people leave Moz
Moz provides SEO tools and data. Keyword research, link analysis, and rank tracking-SEO from the company that educated an industry. The domain authority metric is cited. The tools are comprehensive. The community is strong. SEO practitioners use Moz for research and analysis to…
Common reasons teams switch: pricing as you scale, missing integrations, performance, or a feature gap your team has hit. The alternatives below cover the same core job (seo tools) with different trade-offs.
At a glance: top 8 Moz alternatives
Ranked by real-signal score (G2/Capterra ratings + media mentions + featured status).
| # | Alternative | Pricing | Rating | |
|---|---|---|---|---|
| 1 |  | Freemium | 4.6(1,251) | vs |
| 2 |  | Paid | 4.5(5,619) | vs |
| 3 |  | Paid | 4.9(1,730) | vs |
| 4 |  | Paid | 4.8(956) | vs |
| 5 |  | Paid | 4.6(663) | vs |
| 6 |  | Paid | 4.9(152) | vs |
| 7 |  | Freemium | 4.7(186) | vs |
| 8 |  | Freemium | 4.3(246) | vs |
8 alternatives to Moz
Ranked by real-signal composite (rankingScore + community + reviews) and direct relevance to Moz.
- 1
Ahrefs
FreemiumAll-in-one SEO toolset for rankings and content discovery
Direct alternative4.6(1,251)Compare Moz vs Ahrefs → - 2
Semrush
PaidOnline visibility management platform
Direct alternative4.5(5,619)Compare Moz vs Semrush → - 3
Se Ranking
PaidAll-in-one SEO platform for rank tracking, audits, and research
Direct alternative4.9(1,730)Compare Moz vs Se Ranking → - 4
Surfer SEO
PaidData-backed SEO writing assistant for rewarded content
Direct alternative4.8(956)Compare Moz vs Surfer SEO → - 5
SpyFu
PaidCompetitor SEO and PPC research
Direct alternative4.6(663)Compare Moz vs SpyFu → - 6
Clearscope
PaidSEO content optimization powered by AI
Direct alternative4.9(152)Compare Moz vs Clearscope → - 7
Mangools
FreemiumGet organic traffic with an all-in-one SEO suite for busy people.
Direct alternative4.7(186)Compare Moz vs Mangools → - 8
Ubersuggest
FreemiumAffordable SEO tools for keyword research and site audits
Direct alternative4.3(246)Compare Moz vs Ubersuggest →
Side-by-side comparisons
In-depth comparison pages for Moz versus each alternative.
Still considering Moz?
See the full review, pricing breakdown, and community feedback before you decide.