Alternatives

Best Moz alternatives in 2026

Data compiled by Toolradar Updated November 1, 2026 How we rate

Cite this list: Toolradar, best Moz alternatives 2026, toolradar.com/alternatives/moz

8 direct alternatives to Moz, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.

Quick answer

Semrush is the top alternative to Moz on our list, followed by SE Ranking and Surfer SEO.
1 of the 8 alternatives has a free plan, starting with Mangools.
Highest rated: Clearscope, 4.9 out of 5 from 92 ratings, Sep 2026.

Publications that cover the tools tracked here

8 alternatives
1 with a free plan

Semrush
#1 Top pick
Online visibility management platform
Starting price
From $139.95 /mo
Cheapest paid plan, monthly, as of November 2026
4.5 /5 across G2 and Capterra · 6,361 ratings, Sep 2026
Our take
Best overall
Read the review
SE Ranking
#2
All-in-one SEO platform for rank tracking, audits, and research
Starting price
From $129 /mo
Cheapest paid plan, monthly, as of November 2026
4.7 /5 on G2 · 2,710 ratings, Sep 2026
Read the review
Surfer SEO
#3
Data-backed SEO writing assistant for rewarded content
Starting price
From $99 /mo
Cheapest paid plan, monthly, as of November 2026
4.8 /5 across G2 and Capterra · 968 ratings, Sep 2026
Read the review

Moz vs 8 alternatives

Moz and its alternatives compared on starting price (cheapest paid plan, monthly, as of November 2026), free plan and average user rating.
Tool	Starting price (Nov 2026)	Free plan	Rating
Moz Compared tool	Price: $49/mo	Free plan: No	4.5 out of 5, from 350 ratings on Capterra (350)
Semrush	Price: $139.95/mo	Free plan: No	4.5 out of 5, from 6,361 ratings across G2 and Capterra (6,361)
SE Ranking	Price: $129/mo	Free plan: No	4.7 out of 5, from 2,710 ratings on G2 (2,710)
Surfer SEO	Price: $99/mo	Free plan: No	4.8 out of 5, from 968 ratings across G2 and Capterra (968)
Ahrefs	Price: Contact sales	Free plan: No	4.5 out of 5, from 713 ratings on G2 (713)
SpyFu	Price: $29/mo	Free plan: No	4.5 out of 5, from 663 ratings across G2 and Capterra (663)
Ubersuggest	Price: $12/mo	Free plan: No	4.3 out of 5, from 830 ratings across Trustpilot, G2 and Capterra (830)
Mangools	Price: $36.75/mo	Free plan: Yes	4.7 out of 5, from 189 ratings across G2 and Capterra (189)
Clearscope	Price: $129/mo	Free plan: No	4.9 out of 5, from 92 ratings on G2 (92)

Why people consider alternatives to Moz

Moz provides SEO tools and data. Keyword research, link analysis, and rank tracking-SEO from the company that educated an industry. The domain authority metric is cited. The tools are comprehensive.

Teams most often switch away when one of these starts to bite:

Pricing at scale as usage or premium tiers add up.
Missing integrations with the rest of your stack.
Performance or scale limits as your needs grow.
A specific feature gap you have hit in seo tools.

The 8 alternatives below cover the same core job (SEO tools) with different trade-offs.

See full Moz review Best seo tools tools How we rank

Moz by the numbers

Toolradar data: Moz's entry paid plan ($39/mo, billed monthly) ranks #87 of 182 (joint) for price among the SEO Tools tools with a verified entry price and no stated unit, where the median is $39/mo. It is listed as an alternative to 35 other tools on Toolradar, ranking #11 of 295 in SEO Tools. As of Oct 2026.

Moz compared with 295 SEO Tools tools on Toolradar, as of Oct 2026
Metric	Moz	Peer median	Position (1 is best)
Entry paid plan	$39/mo, billed monthly	$39/mo	#87 of 182 (joint) tools with no stated price unit, verified price
Free plan	No	45% have one	n/a
Listed as an alternative to	35 tools	1	#11 of 295
User rating	4.5/5 (across the web, 350 ratings)	4.6/5	#68 of 130 (joint) tools with 20+ reviews
Compare-page visits, last 30 days	54 visits	29	#7 of 47 tools with 20+ compare-page visits

Listed as an alternative to: #11 on 2026-10-16 to #11 on 2026-10-31 (rank among 295 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All SEO Tools data · How we compute this. Advertising and placement fees are not inputs to any position. Visit counts include visits from every source.

Cite this: Toolradar, “Moz by the numbers”, Oct 2026.

SEO Tools leaderboards from Toolradar data

Toolradar ranks SEO Tools tools on one measure at a time, only where at least 8 tools have data. As of Oct 2026.

CSV

Lowest entry price, plans with no stated unit

Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.

Counted among 182 tools with no stated price unit, verified price.

Lowest entry price, plans with no stated unit, SEO Tools tools on Toolradar, as of Oct 2026
#	Tool	Entry plan
1	PROXYS.IO	$0.67/mo, billed yearly
2	DataForSEO	$1/mo
2	Whitespark	$1/mo, billed monthly
4	Notify.domains	$2/mo, billed monthly
5	CreatorHat	$2.50/mo, billed yearly

Lowest entry price, plans with no stated unit (EUR)

Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.

Counted among 8 tools with no stated price unit, verified price.

Lowest entry price, plans with no stated unit (EUR), SEO Tools tools on Toolradar, as of Oct 2026
#	Tool	Entry plan
1	LoupeKit	€6.99/mo, billed monthly
2	Weglot	€12.50/mo, billed yearly
3	Atyla	€20.52/mo, billed monthly
4	Cloudimage	€52.70/mo, billed monthly
5	Nightwatch.io	€79/mo, billed monthly

A position exists only when at least 8 tools have data for that metric. 190 of 295 SEO Tools tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. Visit counts include visits from every source. How we compute this. Cite this: Toolradar, “SEO Tools leaderboards”, Oct 2026. Data licensed CC BY 4.0. All SEO Tools statistics.

8 alternatives to Moz

Ranked by G2 and Capterra ratings, media mentions, and editor review, plus how directly they replace Moz.

Frequently asked questions

What is the best alternative to Moz?

Based on real-signal scoring (G2 and Capterra ratings, media mentions, and editorial review), the top alternatives to Moz are Semrush, SE Ranking, Surfer SEO. Each solves the same core job with different trade-offs on pricing, features, and integrations.

Is there a free alternative to Moz?

There is no fully free alternative in this list. Ubersuggest is freemium: a permanent free tier plus paid plans (Affordable SEO tools for keyword research and site audits).

Why do people look for Moz alternatives?

Common reasons teams switch away from Moz: pricing that scales aggressively, missing integrations with the rest of their stack, performance or scale limits, or a specific feature gap in seo tools. The alternatives on this page solve the same core problem with different trade-offs.

Side-by-side comparisons

In-depth comparison pages for Moz versus each alternative.

Moz vs Semrush Moz vs SE Ranking Moz vs Surfer SEO Moz vs Ahrefs Moz vs SpyFu Moz vs Ubersuggest Moz vs Mangools Moz vs Clearscope

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Top 3 alternatives to Moz

Semrush

SE Ranking

Surfer SEO