Semrush vs Moz: Which Should You Choose in 2026?
Choosing between Semrush and Moz comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Semrush
Online visibility management platform
Best for you if:
- • You want the higher-rated option (9.1/10 vs 8.4/10)
- • You need advertising features specifically
- • Comprehensive SEO and digital marketing platform with keyword research, site audits, and competitor analysis.
- • Features Domain Authority metrics, backlink analysis, content optimization, and rank tracking.
Moz
SEO software and analytics platform
Best for you if:
- • You need seo tools features specifically
- • SEO software suite featuring Domain Authority metric, keyword research, and link analysis tools.
- • Includes Moz Pro for site audits and Moz Local for local search optimization.
| At a Glance |  Semrush |  Moz |
|---|---|---|
Price | Paid | Paid |
Best For | Advertising | SEO Tools |
Rating | 91/100 | 84/100 |
| Feature | Semrush | Moz |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 91 | 84 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | AdvertisingWeb Analytics | SEO ToolsContent Marketing |
How Semrush and Moz Compare
Semrush
Online visibility management platform
Paid · 91/100 score
Moz
SEO software and analytics platform
Paid · 84/100 score
Semrush is a advertising tool. Moz is in seo tools.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Semrush
Want the highest-rated option?
Semrush: 91/100. Moz: 84/100.
Go with: Semrush
Value user reviews?
Neither has user reviews yet.
Go with: Semrush
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Semrush is a advertising tool. Moz is in seo tools. Pick the category that matches your needs.
How important are ratings?
Semrush scores higher: 91/100 vs 84/100.
Key Takeaways
Semrush
- Higher score: 91/100 vs 84
- Our pick for this comparison
Moz
- Better fit for seo tools
The Bottom Line
Semrush (91/100) is our pick.
Frequently Asked Questions
Is Semrush or Moz better?
Semrush scores 91/100 in our evaluation. Both are paid.
What are Semrush and Moz used for?
Semrush: Online visibility management platform. Moz: SEO software and analytics platform.
What does Semrush cost vs Moz?
Semrush is a paid tool. Moz is a paid tool. Visit their websites for detailed pricing.