Is Moz worth the price?
Moz's pricing, particularly at the Starter ($39) and Standard ($79) tiers, feels somewhat expensive compared to the limited keyword tracking and site limits offered.
While the Medium ($143) and Large ($239) tiers offer more robust features, the initial entry points might deter smaller businesses. This pricing structure is best suited for established businesses or agencies with a clear need for comprehensive SEO data and a budget to match.
Pricing Plans
30-day Free TrialStarter
$39/month
- 50 tracked keywords
- 20K pages crawled
- Moz AI tools
- MozBar Premium
Standard
$79/month
- 300 keywords
- 3 sites
- 400K pages crawled
- Backlink analysis
- Unlimited reports
Medium
$143/month
- 1,500 keywords
- 10 sites
- 2M pages crawled
- Branded reports
- Most popular
Large
$239/month
- 3,000 keywords
- 25 sites
- 5M pages crawled
- Highest data limits
Hidden Costs & Gotchas
Overage fees for exceeding limits
Higher tiers needed for advanced features
No free tier for casual users
Annual commitment for best pricing
Which Plan Do You Need?
Established businesses needing SEO
Agencies managing multiple clients
Users prioritizing Moz's unique metrics
How Moz Compares to Competitors
Compared to Ahrefs, which offers more competitive keyword tracking at similar price points (e.g., Ahrefs Lite at $99 for 750 keywords), Moz's Starter ($39 for 50 keywords) and Standard ($79 for 300 keywords) tiers offer significantly less. Semrush's Pro plan at $129.95 provides 500 keywords and more extensive tools, making Moz's mid-range tiers less competitive on keyword volume for the price.
Moz Pricing FAQ
How much does Moz cost?
Moz starts at $39/month on the Starter plan. It offers 4 paid tiers ranging from $39/month up to $239/month.
Does Moz have a free plan?
Moz does not offer a permanent free plan. However, a free trial is available for 30 days.
Does Moz offer a free trial?
Yes, Moz offers a free trial lasting 30 days. No credit card is typically required to start the trial, though this may vary.
What is the cheapest Moz paid plan?
The cheapest paid plan for Moz is "Starter" at $39/month. Key features include: 50 tracked keywords, 20K pages crawled, Moz AI tools.
Is there a cheaper alternative to Moz?
Yes. Popular alternatives to Moz include Semrush, Ahrefs, Se Ranking, SpyFu. Free alternatives include Ahrefs, Ubersuggest, Mangools. Compare them side-by-side on Toolradar.
Cheaper alternatives to Moz
3 of 6 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.
