Ahrefs vs Serpstat: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Ahrefs and Serpstat side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Ahrefs leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Ahrefs
All-in-one SEO toolset for rankings and content discovery
Best for you if:
- • You want best-in-class backlink database
Serpstat
Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.
Best for you if:
- • You want affordable SEO tool
| At a Glance | Ahrefs | Serpstat |
|---|---|---|
Starts at | Free plan | From $50/mo flat, billed monthly Individual plan |
Category | SEO Tools Marketing | SEO Tools Marketing |
Rating | 4.5/5 G2 4.5 713 reviews | 4.6/5 G2 4.6 · Capterra 4.7 637 reviews |
Free plan | No | No |
Watch out for | Crawl credits are consumed per page crawled in Site Audit. A 50K-page site burns half of Lite's 100K monthly allocation in a single audit cycle. Standard's 500K credits handle larger sites but enterprise sites with 500K+ pages will need Advanced. | Overage fees for exceeding search limits |
Choose Ahrefs or Serpstat?
Choose Ahrefs if
- You want best-in-class backlink database
- You want accurate keyword difficulty scores
Choose Serpstat if
- You want affordable SEO tool
- You want good keyword research
In-Depth Analysis
Ahrefs
All-in-one SEO toolset for rankings and content discovery
Ahrefs is the industry standard for backlink analysis and a serious contender for keyword research, but it remains one of the most expensive SEO tools on the market.
Watch out
Crawl credits are consumed per page crawled in Site Audit. A 50K-page site burns half of Lite's 100K monthly allocation in a single audit cycle. Standard's 500K credits handle larger sites but enterprise sites with 500K+ pages will need Advanced.
Strengths
- Pro: Best-in-class backlink database
- Pro: Accurate keyword difficulty scores
- Pro: Excellent competitor analysis
- Pro: Regular data updates
Weaknesses
- Con: Expensive for individuals
- Con: Learning curve for beginners
- Con: Limited local SEO features
Key features
Serpstat
Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.
This pricing structure is best suited for growing businesses and agencies that require comprehensive SEO tools.
Watch out
Overage fees for exceeding search limits
Strengths
- Pro: Affordable SEO tool
- Pro: Good keyword research
- Pro: Fair pricing
- Pro: Active development
- Pro: Good features
Weaknesses
- Con: Less data than Ahrefs
- Con: Learning curve
- Con: UI could improve
- Con: Data accuracy varies
- Con: Better alternatives exist
Key features
Plans and prices: Ahrefs vs Serpstat
| Tool | Plans and prices | Source |
|---|---|---|
| Ahrefs |
| ahrefs.com/pricing read Nov 1, 2026 |
| Serpstat |
| serpstat.com/prices read Nov 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Ahrefs pricing and Serpstat pricing.
Key Takeaways
Ahrefs
- Has a free plan
Serpstat
- Choose if you want marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits
What the data shows
On the data below, Ahrefs leads on a free plan. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.5/5 from 713 reviews for Ahrefs, 4.6/5 from 637 reviews for Serpstat).
- Serpstat starts at $50/mo flat, billed monthly; Ahrefs has no public paid plan price on file.
- Only Ahrefs has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Ahrefs and Serpstat compare in 2026?
On the data below, Ahrefs leads on a free plan. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.5/5 from 713 reviews for Ahrefs, 4.6/5 from 637 reviews for Serpstat). Serpstat starts at $50/mo flat, billed monthly; Ahrefs has no public paid plan price on file. Only Ahrefs has a free plan.
What are Ahrefs and Serpstat used for?
Ahrefs: All-in-one SEO toolset for rankings and content discovery. Serpstat: Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.
What does Ahrefs cost vs Serpstat?
Ahrefs has no public paid-plan price on file. Serpstat's cheapest paid plan is Individual at $50/mo flat, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Ahrefs and Serpstat?
Ahrefs's main strength: best-in-class backlink database. Serpstat's main strength: affordable SEO tool.