Serpstat

Name: Serpstat
Brand: Serpstat
Price: 59 USD
Rating: 4.6 (632 reviews)

Claim this tool Editor reviewed

Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.

SEO Tools Marketing Analytics Writing & Content

Visit Website

4.6(632 across the web)

FreemiumVisit Website

Reviews onG2Capterra

632 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Affordable SEO tool

Biggest con

Less data than Ahrefs

TL;DR - Serpstat

Comprehensive SEO tool for competitor analysis, keyword research, and site audits.
Offers detailed recommendations for website improvement and technical issue prioritization.
Provides an API for integrating extensive SEO data into custom solutions.

Pricing: Free plan available

Best for: Growing teams

4.6/5 across review platforms

What is Serpstat?

Editorial review

Serpstat is a comprehensive marketing tool designed to help businesses and SEO professionals improve their search engine optimization and content strategies. It provides functionalities for competitive analysis, allowing users to identify search competitors, analyze their traffic, visibility, and backlinks, and uncover hidden keyword opportunities. The platform also assists with PPC campaign creation by enabling users to check competitors' ads. Beyond competitive intelligence, Serpstat offers detailed recommendations for website improvement without the need for an SEO agency. It helps identify and prioritize technical SEO issues, schedule automatic checks, and monitor the progress of site optimization. Users can perform fast keyword research across 230 countries, track website rankings on both mobile and desktop devices, and even migrate projects from other services. Serpstat also provides an API for advanced users to integrate its extensive SEO data, including keyword research, backlink analysis, technical SEO audit, and rank tracking, into their own systems.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceserpstat.com ↗

Pros & Cons

Pros

Affordable SEO tool
Good keyword research
Fair pricing
Active development
Good features

Cons

Less data than Ahrefs
Learning curve
UI could improve
Data accuracy varies
Better alternatives exist

Ratings Across the Web

4.6(632 reviews)

Serpstat holds an aggregate rating of 4.6 out of 5 from 632 reviews across G2 and Capterra, last checked March 18, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

SEO platformKeyword researchCompetitor analysisRank trackingSite auditBacklink analysis

Pricing Plans

7-day Free Trial

Pricing checked Aug 23, 2026

Individual

$59/month

100 searches/day
5 rank tracker projects
30K pages to audit
5K tools credit

Team

$119/month

500 searches/day
Unlimited projects
150K pages to audit
API access

Agency

$479/month

5K searches/day
1.5M pages to audit
250K tools credit
White label reports

Calculate your cost View full pricing

Is Serpstat worth the price?

68/100

Serpstat's pricing is on the higher side compared to some market alternatives, especially the "Individual" tier at $59/month for limited searches.

The "Team" tier at $119/month offers better value with unlimited projects and API access, making it more competitive. This pricing structure is best suited for growing businesses and agencies that require comprehensive SEO tools.

Hidden Costs & Gotchas

Overage fees for exceeding search limits

Additional costs for more tools credit

No annual discount mentioned, monthly billing only

How Serpstat Compares to Competitors

Compared to Ahrefs, Serpstat's "Individual" tier at $59 is slightly cheaper than Ahrefs' Lite ($99), but with fewer features. Semrush's Pro plan starts at $129.95, making Serpstat's "Team" tier at $119 a more budget-friendly option for similar capabilities, especially with API access included.

How Serpstat's pricing compares

At $59/mo, Serpstat is mid-range of its 6 direct competitors ($12 to $139.95/mo across the set).

$12

$29

$39

$47.2

Serpstat

$59

Ahrefs

$129

Semrush

$139.95

Entry paid plan, monthly. Pricing checked Aug 23, 2026.

Reviews

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4.6/5

Across 632 verified user reviews on G2, Capterra

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Best Serpstat Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

AhrefsFreemium

All-in-one SEO toolset for rankings and content discovery

4.6

SemrushPaid

Online visibility management platform

4.5

Se RankingPaid

All-in-one SEO platform for rank tracking, audits, and research

4.9

Moz ProPaid

SEO software for smarter marketing

4.4

SpyFuPaid

Competitor SEO and PPC research

4.6

UbersuggestFreemium

Affordable SEO tools for keyword research and site audits

4.3

See all SEO tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Serpstat alternatives6+ tools ranked, pricing + verdict per pick Serpstat vs AhrefsHead-to-head: features, pricing, who wins Serpstat vs SemrushHead-to-head: features, pricing, who wins Serpstat vs Se RankingHead-to-head: features, pricing, who wins

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Serpstat FAQ

How does Serpstat assist with content strategy?

Serpstat helps users improve their content strategies by providing functionalities for keyword research and competitive analysis. It allows users to uncover hidden keyword opportunities and analyze competitor content to inform their own content creation efforts.

Which teams would benefit most from using Serpstat?

Serpstat is best suited for marketing teams and SEO professionals looking to enhance their search engine optimization and content strategies. It provides tools for competitive analysis, keyword research, and site audits to support these functions.

How is Serpstat priced?

Serpstat offers a free tier for basic usage, with additional paid plans available for users requiring more extensive features and higher usage limits. This allows users to scale their access based on their specific needs.

Can Serpstat help identify technical SEO issues?

Yes, Serpstat provides detailed recommendations for website improvement, including identifying and prioritizing technical SEO issues. Users can also schedule automatic checks and monitor the progress of their site optimization efforts.

How does Serpstat compare to Ahrefs regarding data?

Serpstat offers a comprehensive suite of SEO tools, but it provides less data compared to Ahrefs. While Serpstat is an affordable option with good features, users seeking the most extensive data sets might find alternatives offer more.

Does Serpstat offer an API for data integration?

Yes, Serpstat provides an API for advanced users to integrate its extensive SEO data into their own systems. This includes data for keyword research, backlink analysis, technical SEO audits, and rank tracking.

What kind of limitations should users be aware of with Serpstat?

Users should be aware that Serpstat may have a learning curve and its user interface could be improved. Additionally, while it offers good features, the data accuracy can vary, and it provides less data than some competitors.

Source: serpstat.com

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