Serpstat

Name: Serpstat
Brand: Serpstat
Price: 59 USD
Rating: 4.6 (637 reviews)

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Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.

From $59/mo (free plan available)

Freemium SEO Tools Marketing Analytics Writing & Content

Visit Website

4.6 (637 across the web)

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Reviews on G2 Capterra

637 reviews tracked

The Bottom Line

Updated May 26, 2026

Price: From $59/mo (free plan available). Compare plans

Key facts

Comprehensive SEO tool for competitor analysis, keyword research, and site audits.
Offers detailed recommendations for website improvement and technical issue prioritization.
Provides an API for integrating extensive SEO data into custom solutions.

Pros

Affordable SEO tool
Good keyword research
Fair pricing
Active development
Good features

Cons

Less data than Ahrefs
Learning curve
UI could improve
Data accuracy varies
Better alternatives exist

What is Serpstat?

Editorial review

Serpstat is a comprehensive marketing tool designed to help businesses and SEO professionals improve their search engine optimization and content strategies. It provides functionalities for competitive analysis, allowing users to identify search competitors, analyze their traffic, visibility, and backlinks, and uncover hidden keyword opportunities. The platform also assists with PPC campaign creation by enabling users to check competitors' ads. Beyond competitive intelligence, Serpstat offers detailed recommendations for website improvement without the need for an SEO agency. It helps identify and prioritize technical SEO issues, schedule automatic checks, and monitor the progress of site optimization. Users can perform fast keyword research across 230 countries, track website rankings on both mobile and desktop devices, and even migrate projects from other services. Serpstat also provides an API for advanced users to integrate its extensive SEO data, including keyword research, backlink analysis, technical SEO audit, and rank tracking, into their own systems.

Available on: Web

Louis Corneloup Updated May 26, 2026 · how we evaluate Source serpstat.com ↗

Ratings Across the Web

4.6 (637 reviews)

Serpstat holds an aggregate rating of 4.6 out of 5 from 637 reviews across G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

SEO platform
Keyword research
Competitor analysis
Rank tracking
Site audit
Backlink analysis

Pricing Plans

7-day Free Trial

Pricing checked Oct 4, 2026

Serpstat plans and prices, checked October 2026
Plan	Price	Details
Individual	$59/month	100 searches/day 5 rank tracker projects 30K pages to audit +1 more Show less 5K tools credit
Team	$119/month	500 searches/day Unlimited projects 150K pages to audit +1 more Show less API access
Agency	$479/month	5K searches/day 1.5M pages to audit 250K tools credit +1 more Show less White label reports

Calculate your cost View full pricing

Is Serpstat worth the price?

Fair value

Serpstat's pricing is on the higher side compared to some market alternatives, especially the "Individual" tier at $59/month for limited searches.

The "Team" tier at $119/month offers better value with unlimited projects and API access, making it more competitive. This pricing structure is best suited for growing businesses and agencies that require comprehensive SEO tools.

Hidden Costs & Gotchas

Overage fees for exceeding search limits

Full Serpstat pricing: every plan, hidden costs and alternatives

How Serpstat's pricing compares

At $59/mo, billing unit not specified, Serpstat is mid-range of its 6 comparable direct competitors ($12 to $139.95/mo across the set).

$12

$29

$39

$47.20

Serpstat

$59

Ahrefs

$129

Semrush

$139.95

Entry paid plan, monthly. Pricing checked Oct 4, 2026.

Reviews

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4.6/5

Across 637 verified user reviews on G2, Capterra

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Best Serpstat Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

Semrush Paid

Online visibility management platform

4.5

Se Ranking Paid

All-in-one SEO platform for rank tracking, audits, and research

4.7

Moz Pro Paid

SEO software for smarter marketing

4.4

Ahrefs Freemium

All-in-one SEO toolset for rankings and content discovery

4.5

SpyFu Paid

Competitor SEO and PPC research

4.5

Ubersuggest Freemium

Affordable SEO tools for keyword research and site audits

4.3

See all SEO tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Serpstat alternatives 6+ tools ranked, pricing + verdict per pick Serpstat vs Semrush Head-to-head: features, pricing, who wins Serpstat vs Se Ranking Head-to-head: features, pricing, who wins Serpstat vs Moz Pro Head-to-head: features, pricing, who wins

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Serpstat FAQ

How does Serpstat assist with content strategy?

Serpstat helps users improve their content strategies by providing functionalities for keyword research and competitive analysis. It allows users to uncover hidden keyword opportunities and analyze competitor content to inform their own content creation efforts.

Which teams would benefit most from using Serpstat?

Serpstat is best suited for marketing teams and SEO professionals looking to enhance their search engine optimization and content strategies. It provides tools for competitive analysis, keyword research, and site audits to support these functions.

How is Serpstat priced?

Serpstat offers a free tier for basic usage, with additional paid plans available for users requiring more extensive features and higher usage limits. This allows users to scale their access based on their specific needs.

Can Serpstat help identify technical SEO issues?

Yes, Serpstat provides detailed recommendations for website improvement, including identifying and prioritizing technical SEO issues. Users can also schedule automatic checks and monitor the progress of their site optimization efforts.

How does Serpstat compare to Ahrefs regarding data?

Serpstat offers a comprehensive suite of SEO tools, but it provides less data compared to Ahrefs. While Serpstat is an affordable option with good features, users seeking the most extensive data sets might find alternatives offer more.

Does Serpstat offer an API for data integration?

Yes, Serpstat provides an API for advanced users to integrate its extensive SEO data into their own systems. This includes data for keyword research, backlink analysis, technical SEO audits, and rank tracking.

What kind of limitations should users be aware of with Serpstat?

Users should be aware that Serpstat may have a learning curve and its user interface could be improved. Additionally, while it offers good features, the data accuracy can vary, and it provides less data than some competitors.

Source: serpstat.com

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