Serpstat

Serpstat is a comprehensive marketing tool designed to help businesses and SEO professionals improve their search engine optimization and content strategies. It provides functionalities for competitive analysis, allowing users to identify search competitors, analyze their traffic, visibility, and backlinks, and uncover hidden keyword opportunities. The platform also assists with PPC campaign creation by enabling users to check competitors' ads. Beyond competitive intelligence, Serpstat offers detailed recommendations for website improvement without the need for an SEO agency. It helps identify and prioritize technical SEO issues, schedule automatic checks, and monitor the progress of site optimization. Users can perform fast keyword research across 230 countries, track website rankings on both mobile and desktop devices, and even migrate projects from other services. Serpstat also provides an API for advanced users to integrate its extensive SEO data, including keyword research, backlink analysis, technical SEO audit, and rank tracking, into their own systems.