SE Ranking vs Serpstat: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for SE Ranking and Serpstat side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Serpstat leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
SE Ranking
All-in-one SEO platform for rank tracking, audits, and research
Best for you if:
- • You want affordable SEO tool
Serpstat
Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.
Best for you if:
- • You want affordable SEO tool
| At a Glance | SE Ranking | Serpstat |
|---|---|---|
Starts at | From $129/mo flat, billed monthly Core plan | From $50/mo flat, billed monthly Individual plan |
Category | SEO Tools Marketing | SEO Tools Marketing |
Rating | 4.7/5 G2 4.7 2,710 reviews | 4.6/5 G2 4.6 · Capterra 4.7 637 reviews |
Free plan | No | No |
Watch out for | Add-ons (AI Search, Content, Local) cost extra | Overage fees for exceeding search limits |
Choose SE Ranking or Serpstat?
Choose SE Ranking if
- You want affordable SEO tool
- You want good features
Choose Serpstat if
- You want affordable SEO tool
- You want good keyword research
- Budget matters ($50/mo flat, billed monthly vs $129/mo flat, billed monthly)
In-Depth Analysis
SE Ranking
All-in-one SEO platform for rank tracking, audits, and research
SE Ranking's pricing is quite competitive, especially with the 20% annual discount.
Watch out
Add-ons (AI Search, Content, Local) cost extra
Strengths
- Pro: Affordable SEO tool
- Pro: Good features
- Pro: White label option
- Pro: Active development
- Pro: Fair pricing
Weaknesses
- Con: Less data than Ahrefs
- Con: Learning curve
- Con: UI could improve
- Con: Better for agencies
- Con: Feature gaps
Key features
Serpstat
Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.
This pricing structure is best suited for growing businesses and agencies that require comprehensive SEO tools.
Watch out
Overage fees for exceeding search limits
Strengths
- Pro: Affordable SEO tool
- Pro: Good keyword research
- Pro: Fair pricing
- Pro: Active development
- Pro: Good features
Weaknesses
- Con: Less data than Ahrefs
- Con: Learning curve
- Con: UI could improve
- Con: Data accuracy varies
- Con: Better alternatives exist
Key features
Plans and prices: SE Ranking vs Serpstat
| Tool | Plans and prices | Source |
|---|---|---|
| SE Ranking |
| seranking.com/pricing read Oct 31, 2026 |
| Serpstat |
| serpstat.com/prices read Nov 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on SE Ranking pricing and Serpstat pricing.
Key Takeaways
SE Ranking
- Choose if you want all-in-one SEO platform for rank tracking, audits, and research
Serpstat
- Lower entry price: $50/mo flat, billed monthly vs $129/mo flat, billed monthly
What the data shows
On the data below, Serpstat leads on lower entry price. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.7/5 from 2,710 reviews for SE Ranking, 4.6/5 from 637 reviews for Serpstat).
- Serpstat has the lower entry price: $50/mo flat, billed monthly (Individual) against $129/mo flat, billed monthly (Core) for SE Ranking.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do SE Ranking and Serpstat compare in 2026?
On the data below, Serpstat leads on lower entry price. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.7/5 from 2,710 reviews for SE Ranking, 4.6/5 from 637 reviews for Serpstat). Serpstat has the lower entry price: $50/mo flat, billed monthly (Individual) against $129/mo flat, billed monthly (Core) for SE Ranking.
What are SE Ranking and Serpstat used for?
SE Ranking: All-in-one SEO platform for rank tracking, audits, and research. Serpstat: Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.
What does SE Ranking cost vs Serpstat?
SE Ranking's cheapest paid plan is Core at $129/mo flat, billed monthly. Serpstat's cheapest paid plan is Individual at $50/mo flat, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between SE Ranking and Serpstat?
SE Ranking's main strength: affordable SEO tool. Serpstat's main strength: affordable SEO tool.