Moz Pro vs Serpstat: Which is Better in 2026?
Choosing between Moz Pro and Serpstat comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Moz Pro
SEO software for smarter marketing
Best for you if:
- • All-in-one SEO toolkit for keyword research, competitive analysis, and rank tracking.
- • Uses AI-powered insights to optimize content and understand search intent.
Serpstat
Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.
Best for you if:
- • You want to try before committing
- • Comprehensive SEO tool for competitor analysis, keyword research, and site audits.
- • Offers detailed recommendations for website improvement and technical issue prioritization.
| At a Glance |  Moz Pro |  Serpstat |
|---|---|---|
Starts at | $39/moStarter | FreeFree tier available |
Best For | SEO Tools | SEO Tools |
Rating | 4.4/5 | 4.6/5 |
Free plan | No | Yes |
Choose Moz Pro or Serpstat?
Choose Moz Pro if
SEO software for smarter marketing
- Domain Authority metric
- Educational resources
- Beginner friendly
- Budget matters ($39/mo vs Free)
Choose Serpstat if
Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.
- Affordable SEO tool
- Good keyword research
- Fair pricing
| Feature | Moz Pro | Serpstat |
|---|---|---|
| Pricing Model | Paid | Freemium |
| User Rating | ★4.4/5 955 reviews | ★4.6/5 632 reviews |
| Categories | SEO ToolsMarketing | SEO ToolsMarketing |
In-Depth Analysis
Moz Pro
SEO software for smarter marketing
Strengths
- +Domain Authority metric
- +Educational resources
- +Beginner friendly
Weaknesses
- -Smaller link index
- -Less data than competitors
Key features
Serpstat
Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.
Strengths
- +Affordable SEO tool
- +Good keyword research
- +Fair pricing
- +Active development
- +Good features
Weaknesses
- -Less data than Ahrefs
- -Learning curve
- -UI could improve
- -Data accuracy varies
- -Better alternatives exist
Key features
Pricing: Moz Pro vs Serpstat
| Plan | Moz Pro | Serpstat |
|---|---|---|
| Tier 1 | $39 Starter | $59 Individual |
| Tier 2 | $99 Standard | $119 Team |
| Tier 3 | $179 Medium | $479 Agency |
| Tier 4 | $299 Large | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Moz Pro pricing and Serpstat pricing.
Who Should Use What?
On a budget?
Serpstat has a free tier. Moz Pro is paid only.
Go with: Serpstat
Want the highest-rated option?
Moz Pro: 4.4/5 (955 reviews). Serpstat: 4.6/5 (632 reviews).
Go with: Serpstat
Value user reviews?
Moz Pro: 955 reviews (4.4/5). Serpstat: 632 reviews (4.6/5).
Go with: Moz Pro
3 Questions to Help You Decide
What's your budget?
Moz Pro is paid. Serpstat is freemium. Serpstat lets you start free.
What's your use case?
Both are seo tools tools. Compare their specific features to decide.
How important are ratings?
Serpstat is rated higher: 4.6/5 vs 4.4/5.
Key Takeaways
Moz Pro
- Larger review base (955 reviews)
- Our pick for this comparison
Serpstat
- Has a free tier
- Higher user rating: 4.6/5 vs 4.4/5
The Bottom Line
Moz Pro is our pick. Serpstat has a free tier if you want to test without paying.
Frequently Asked Questions
Is Moz Pro or Serpstat better?
Moz Pro is rated in our evaluation. Moz Pro is paid and Serpstat is freemium.
What are Moz Pro and Serpstat used for?
Moz Pro: SEO software for smarter marketing. Serpstat: Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits..
What does Moz Pro cost vs Serpstat?
Moz Pro is a paid tool. Serpstat is freemium (free tier + paid plans). Visit their websites for detailed pricing.