Moz Pro vs Serpstat: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Moz Pro and Serpstat side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Moz Pro
SEO software for smarter marketing
Best for you if:
- • You want domain Authority metric
Serpstat
Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.
Best for you if:
- • You want affordable SEO tool
| At a Glance | Moz Pro | Serpstat |
|---|---|---|
Starts at | From $49/seat/mo, billed monthly Starter plan | From $50/mo flat, billed monthly Individual plan |
Category | SEO Tools Marketing | SEO Tools Marketing |
Rating | 4.4/5 G2 4.3 · Capterra 4.5 958 reviews | 4.6/5 G2 4.6 · Capterra 4.7 637 reviews |
Free plan | No | No |
Watch out for | Overage fees for exceeding keyword/crawl limits | Overage fees for exceeding search limits |
Choose Moz Pro or Serpstat?
Choose Moz Pro if
- You want domain Authority metric
- You want educational resources
Choose Serpstat if
- You want affordable SEO tool
- You want good keyword research
In-Depth Analysis
Moz Pro
SEO software for smarter marketing
The value improves slightly at the Medium ($179) and Large ($299) tiers for growing businesses needing more extensive SEO capabilities.
Watch out
Overage fees for exceeding keyword/crawl limits
Strengths
- Pro: Domain Authority metric
- Pro: Educational resources
- Pro: Beginner friendly
Weaknesses
- Con: Smaller link index
- Con: Less data than competitors
Key features
Serpstat
Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.
This pricing structure is best suited for growing businesses and agencies that require comprehensive SEO tools.
Watch out
Overage fees for exceeding search limits
Strengths
- Pro: Affordable SEO tool
- Pro: Good keyword research
- Pro: Fair pricing
- Pro: Active development
- Pro: Good features
Weaknesses
- Con: Less data than Ahrefs
- Con: Learning curve
- Con: UI could improve
- Con: Data accuracy varies
- Con: Better alternatives exist
Key features
Plans and prices: Moz Pro vs Serpstat
| Tool | Plans and prices | Source |
|---|---|---|
| Moz Pro |
| moz.com/pricing read Oct 31, 2026 |
| Serpstat |
| serpstat.com/prices read Nov 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Moz Pro pricing and Serpstat pricing.
Key Takeaways
Moz Pro
- Choose if you want SEO software for smarter marketing
Serpstat
- Choose if you want marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.4/5 from 958 reviews for Moz Pro, 4.6/5 from 637 reviews for Serpstat).
- Entry prices are not ranked, they are charged on different bases: Moz Pro $49/seat/mo, billed monthly; Serpstat $50/mo flat, billed monthly.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Moz Pro and Serpstat compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.4/5 from 958 reviews for Moz Pro, 4.6/5 from 637 reviews for Serpstat). Entry prices are not ranked, they are charged on different bases: Moz Pro $49/seat/mo, billed monthly; Serpstat $50/mo flat, billed monthly.
What are Moz Pro and Serpstat used for?
Moz Pro: SEO software for smarter marketing. Serpstat: Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.
What does Moz Pro cost vs Serpstat?
Moz Pro's cheapest paid plan is Starter at $49/seat/mo, billed monthly. Serpstat's cheapest paid plan is Individual at $50/mo flat, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Moz Pro and Serpstat?
Moz Pro's main strength: domain Authority metric. Serpstat's main strength: affordable SEO tool.