Semrush vs Serpstat: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Semrush and Serpstat side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Semrush
Online visibility management platform
Best for you if:
- • You want comprehensive toolkit
Serpstat
Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.
Best for you if:
- • You want affordable SEO tool
| At a Glance | Semrush | Serpstat |
|---|---|---|
Starts at | From $139.95/mo, billed monthly Pro plan | From $50/mo flat, billed monthly Individual plan |
Category | SEO Tools Marketing | SEO Tools Marketing |
Rating | 4.5/5 G2 4.4 · Capterra 4.6 6,361 reviews | 4.6/5 G2 4.6 · Capterra 4.7 637 reviews |
Free plan | No | No |
Watch out for | Extra user seats are expensive: Pro allows 1 user ($45/additional), Guru 1 user ($80/additional), Business 1 user ($100/additional). A 3-person agency on Guru pays $249.95 + 2×$80 = $409.95/mo, 64% more than the sticker price | Overage fees for exceeding search limits |
Choose Semrush or Serpstat?
Choose Semrush if
- You want comprehensive toolkit
- You want great for PPC
Choose Serpstat if
- You want affordable SEO tool
- You want good keyword research
In-Depth Analysis
Semrush
Online visibility management platform
Semrush is the most comprehensive all-in-one SEO and digital marketing platform, and its pricing reflects the breadth.
Watch out
Extra user seats are expensive: Pro allows 1 user ($45/additional), Guru 1 user ($80/additional), Business 1 user ($100/additional). A 3-person agency on Guru pays $249.95 + 2×$80 = $409.95/mo, 64% more than the sticker price
Strengths
- Pro: Comprehensive toolkit
- Pro: Great for PPC
- Pro: Content marketing features
Weaknesses
- Con: Steep learning curve
- Con: Can be overwhelming
Key features
Serpstat
Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.
This pricing structure is best suited for growing businesses and agencies that require comprehensive SEO tools.
Watch out
Overage fees for exceeding search limits
Strengths
- Pro: Affordable SEO tool
- Pro: Good keyword research
- Pro: Fair pricing
- Pro: Active development
- Pro: Good features
Weaknesses
- Con: Less data than Ahrefs
- Con: Learning curve
- Con: UI could improve
- Con: Data accuracy varies
- Con: Better alternatives exist
Key features
Plans and prices: Semrush vs Serpstat
| Tool | Plans and prices | Source |
|---|---|---|
| Semrush |
| semrush.com/pricing |
| Serpstat |
| serpstat.com/prices read Nov 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Semrush pricing and Serpstat pricing.
Key Takeaways
Semrush
- Choose if you want online visibility management platform
Serpstat
- Choose if you want marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.5/5 from 6,361 reviews for Semrush, 4.6/5 from 637 reviews for Serpstat).
- Entry prices are not ranked, they are charged on different bases: Semrush $139.95/mo, billed monthly; Serpstat $50/mo flat, billed monthly.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
What Users Say
Frequently Asked Questions
How do Semrush and Serpstat compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.5/5 from 6,361 reviews for Semrush, 4.6/5 from 637 reviews for Serpstat). Entry prices are not ranked, they are charged on different bases: Semrush $139.95/mo, billed monthly; Serpstat $50/mo flat, billed monthly.
What are Semrush and Serpstat used for?
Semrush: Online visibility management platform. Serpstat: Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.
What does Semrush cost vs Serpstat?
Semrush's cheapest paid plan is Pro at $139.95/mo, billed monthly. Serpstat's cheapest paid plan is Individual at $50/mo flat, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Semrush and Serpstat?
Semrush's main strength: comprehensive toolkit. Serpstat's main strength: affordable SEO tool.