Alternatives
Best Semrush alternatives in 2026
Data compiled by Toolradar Updated How we rate
Cite this list: Toolradar, best Semrush alternatives 2026, toolradar.com/alternatives/semrush
12 direct alternatives to Semrush, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.
Quick answer
- SE Ranking is the top alternative to Semrush on our list, followed by Surfer SEO and Moz Pro.
- 1 of the 12 alternatives has a free plan, starting with Mangools.
- Highest rated: Clearscope, 4.9 out of 5 from 92 ratings, Sep 2026.
- 12 alternatives
- 1 with a free plan
Top 3 alternatives to Semrush
SE Ranking
#1 Top pickAll-in-one SEO platform for rank tracking, audits, and research
Starting price
From $129 /mo
Cheapest paid plan, monthly, as of November 2026
4.7 /5 on G2 · 2,710 ratings, Sep 2026
Our take
Best overall
Surfer SEO
#2Data-backed SEO writing assistant for rewarded content
Starting price
From $99 /mo
Cheapest paid plan, monthly, as of November 2026
4.8 /5 across G2 and Capterra · 968 ratings, Sep 2026
Moz Pro
#3SEO software for smarter marketing
Starting price
From $49 /mo
Cheapest paid plan, monthly, as of November 2026
4.4 /5 across G2 and Capterra · 958 ratings, Sep 2026
Semrush vs 12 alternatives
| Tool | Starting price (Nov 2026) | Free plan | Rating |
|---|---|---|---|
 | Price: $139.95/mo | Free plan: No | 4.5 out of 5, from 6,361 ratings across G2 and Capterra (6,361) |
| Price: $129/mo | Free plan: No | 4.7 out of 5, from 2,710 ratings on G2 (2,710) |
| Price: $99/mo | Free plan: No | 4.8 out of 5, from 968 ratings across G2 and Capterra (968) |
| Price: $49/mo | Free plan: No | 4.4 out of 5, from 958 ratings across G2 and Capterra (958) |
 | Price: Contact sales | Free plan: No | 4.5 out of 5, from 713 ratings on G2 (713) |
 | Price: $29/mo | Free plan: No | 4.5 out of 5, from 663 ratings across G2 and Capterra (663) |
 | Price: $12/mo | Free plan: No | 4.3 out of 5, from 830 ratings across Trustpilot, G2 and Capterra (830) |
 | Price: $49/mo | Free plan: No | 4.5 out of 5, from 350 ratings on Capterra (350) |
 | Price: $36.75/mo | Free plan: Yes | 4.7 out of 5, from 189 ratings across G2 and Capterra (189) |
 | Price: $129/mo | Free plan: No | 4.9 out of 5, from 92 ratings on G2 (92) |
 | Price: $99/mo | Free plan: No | 4.2 out of 5, from 184 ratings on G2 (184) |
 | Price: $79/mo | Free plan: No | n/a |
 | Price: $99/mo | Free plan: No | n/a |
Why people consider alternatives to Semrush
Semrush is an all-in-one marketing toolkit for SEO, content, advertising, and competitive research. Track keyword rankings and discover new opportunities. Audit sites for technical SEO issues.
Here are the real cost and limitation gotchas that push teams to look elsewhere:
- Extra user seats are expensive: Pro allows 1 user ($45/additional), Guru 1 user ($80/additional), Business 1 user ($100/additional). A 3-person agency on Guru pays $249.95 + 2×$80 = $409.95/mo, 64% more than the sticker price
- Keyword tracking limits are per DAY, not per month: Pro gets 500 keywords total in Position Tracking, not 500 new keywords per month. Once you've added 500 keywords, you must remove old ones to add new
- Local SEO toolkit is a paid add-on starting at $20/mo per location. Listing management, review tracking, and local rankings are not in the base subscription
- Content Marketing Toolkit is Guru+ only: the SEO Writing Assistant, Topic Research, and Content Audit tools require Guru ($208.33/mo) minimum. Pro users get none of these
The 12 alternatives below cover the same core job (SEO tools) with different trade-offs.
Semrush by the numbers
Toolradar data: It is listed as an alternative to 114 other tools on Toolradar, ranking #1 of 302 in SEO Tools. As of Nov 2026.
- #2 most-listed alternative in Analytics, out of 1301 tools in Analytics. Source: Toolradar data, Nov 2026.
- #1 most-listed alternative in SEO Tools, out of 302 tools in SEO Tools. Source: Toolradar data, Nov 2026.
- #2 most-listed alternative in Writing & Content, out of 524 tools in Writing & Content. Source: Toolradar data, Nov 2026.
| Metric | Semrush | Peer median | Position (1 is best) |
|---|---|---|---|
| Free plan | No | 43% have one | n/a |
| Listed as an alternative to | 114 tools | 1 | #1 of 302 |
| User rating | 4.5/5 (across the web, 6,361 ratings) | 4.6/5 | #68 of 130 (joint) tools with 20+ reviews |
| Compare-page visits, last 30 days | 171 visits | 29 | #1 of 47 tools with 20+ compare-page visits |
Visitors most often compare Semrush with Ahrefs (last 30 days, Nov 2026).
Listed as an alternative to: #1 on 2026-10-16 to #1 on 2026-11-02 (rank among 302 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. All SEO Tools data · How we compute this. Advertising and placement fees are not inputs to any position. Visit counts include visits from every source.
Cite this: Toolradar, “Semrush by the numbers”, Nov 2026.
SEO Tools leaderboards from Toolradar data
Toolradar ranks SEO Tools tools on one measure at a time, only where at least 8 tools have data. As of Nov 2026.
Lowest entry price, plans with no stated unit
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 171 tools with no stated price unit, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | PROXYS.IO | $0.67/mo, billed yearly |
| 2 | DataForSEO | $1/mo |
| 2 | Whitespark | $1/mo, billed monthly |
| 4 | Notify.domains | $2/mo, billed monthly |
| 5 | CreatorHat | $2.50/mo, billed yearly |
Lowest entry price, flat team plans
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 18 tools priced as a flat team plan, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | Framer | $10/mo flat, billed monthly |
| 2 | Originality.AI | $14.95/mo flat, billed monthly |
| 3 | Ausha | $15/mo flat, billed yearly |
| 4 | Weglot | $17/mo flat, billed monthly |
| 5 | Neopress | $25/mo flat, billed monthly |
A position exists only when at least 8 tools have data for that metric. 189 of 302 SEO Tools tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. Visit counts include visits from every source. How we compute this. Cite this: Toolradar, “SEO Tools leaderboards”, Nov 2026. Data licensed CC BY 4.0. All SEO Tools statistics.
12 alternatives to Semrush
Ranked by G2 and Capterra ratings, media mentions, and editor review, plus how directly they replace Semrush. "Verified competitor" means that tool's own team confirmed it competes with Semrush; it does not change the order. Notes "From the ... team" are written by those vendors, not by us.
- 1
SE Ranking
Paid Higher rated by usersAll-in-one SEO platform for rank tracking, audits, and research
4.7 /5 on G2 · 2,710 ratings, Sep 2026
From $129/mo flat, billed monthly
- 2
Surfer SEO
Paid Higher rated by usersData-backed SEO writing assistant for rewarded content
4.8 /5 across G2 and Capterra · 968 ratings, Sep 2026
From $99/mo, billed monthly
- 3
Moz Pro
PaidSEO software for smarter marketing
4.4 /5 across G2 and Capterra · 958 ratings, Sep 2026
From $49/seat/mo, billed monthly
- 4
Ahrefs
PaidAll-in-one SEO toolset for rankings and content discovery
4.5 /5 on G2 · 713 ratings, Sep 2026
Price not published
- 5
SpyFu
PaidCompetitor SEO and PPC research
4.5 /5 across G2 and Capterra · 663 ratings, Sep 2026
From $29/mo, billed monthly
- 6
Ubersuggest
Free plan Cheaper than SemrushAffordable SEO tools for keyword research and site audits
4.3 /5 across Trustpilot, G2 and Capterra · 830 ratings, Sep 2026
From $12/mo, billed monthly; free plan available
- 7
Moz
PaidSEO software and analytics platform
4.5 /5 on Capterra · 350 ratings, Sep 2026
From $49/seat/mo, billed monthly
- 8
Mangools
Free plan Cheaper than SemrushGet organic traffic with an all-in-one SEO suite for busy people.
4.7 /5 across G2 and Capterra · 189 ratings, Sep 2026
From $36.75/mo, billed yearly; free plan available
- 9
Clearscope
Paid Higher rated by usersSEO content optimization powered by AI
4.9 /5 on G2 · 92 ratings, Sep 2026
From $129/mo, billed monthly
- 10
Helium 10 (Refund Genie)
PaidAll-in-one e-commerce suite for Amazon, Walmart, and TikTok Shop sellers.
4.2 /5 on G2 · 184 ratings, Aug 2026
From $99/mo, billed yearly
- 11
Nightwatch.io
PaidTrack search rankings and AI brand mentions in one platform
From €79/mo, billed monthly
- 12
Search Genie by Waggle
Paid Verified competitorTrack brand and competitor visibility across AI answers and Google search
From $99/mo, billed monthly
Frequently asked questions
What is the best alternative to Semrush?
Based on real-signal scoring (G2 and Capterra ratings, media mentions, and editorial review), the top alternatives to Semrush are SE Ranking, Surfer SEO, Moz Pro. Each solves the same core job with different trade-offs on pricing, features, and integrations.
Is there a free alternative to Semrush?
There is no fully free alternative in this list. Ubersuggest is freemium: a permanent free tier plus paid plans (Affordable SEO tools for keyword research and site audits).
Why do people look for Semrush alternatives?
Common reasons teams switch away from Semrush: pricing that scales aggressively, missing integrations with the rest of their stack, performance or scale limits, or a specific feature gap in seo tools. The alternatives on this page solve the same core problem with different trade-offs.
Side-by-side comparisons
In-depth comparison pages for Semrush versus each alternative.
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