Semrush vs SpyFu: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Semrush and SpyFu side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, SpyFu leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Semrush
Online visibility management platform
Best for you if:
- • You want comprehensive toolkit
SpyFu
Competitor SEO and PPC research
Best for you if:
- • You want competitor SEO analysis
| At a Glance | Semrush | SpyFu |
|---|---|---|
Starts at | From $139.95/mo, billed monthly Pro plan | From $29/mo, billed monthly Basic plan |
Category | SEO Tools Marketing | SEO Tools Marketing |
Rating | 4.5/5 G2 4.4 · Capterra 4.6 6,361 reviews | 4.5/5 G2 4.6 · Capterra 4.4 663 reviews |
Free plan | No | No |
Watch out for | Extra user seats are expensive: Pro allows 1 user ($45/additional), Guru 1 user ($80/additional), Business 1 user ($100/additional). A 3-person agency on Guru pays $249.95 + 2×$80 = $409.95/mo, 64% more than the sticker price | Additional users cost $30/month each |
Choose Semrush or SpyFu?
Choose Semrush if
- You want comprehensive toolkit
- You want great for PPC
Choose SpyFu if
- You want competitor SEO analysis
- You want good keyword research
- Budget matters ($29/mo, billed monthly vs $139.95/mo, billed monthly)
In-Depth Analysis
Semrush
Online visibility management platform
Semrush is the most comprehensive all-in-one SEO and digital marketing platform, and its pricing reflects the breadth.
Watch out
Extra user seats are expensive: Pro allows 1 user ($45/additional), Guru 1 user ($80/additional), Business 1 user ($100/additional). A 3-person agency on Guru pays $249.95 + 2×$80 = $409.95/mo, 64% more than the sticker price
Strengths
- Pro: Comprehensive toolkit
- Pro: Great for PPC
- Pro: Content marketing features
Weaknesses
- Con: Steep learning curve
- Con: Can be overwhelming
Key features
SpyFu
Competitor SEO and PPC research
SpyFu's pricing is fair for the features offered, especially with the annual discounts.
Watch out
Additional users cost $30/month each
Strengths
- Pro: Competitor SEO analysis
- Pro: Good keyword research
- Pro: Fair pricing
- Pro: Active development
- Pro: Historical data
Weaknesses
- Con: Less data than Ahrefs
- Con: UI dated
- Con: Learning curve
- Con: Data accuracy varies
- Con: Better alternatives exist
Key features
Plans and prices: Semrush vs SpyFu
| Tool | Plans and prices | Source |
|---|---|---|
| Semrush |
| semrush.com/pricing |
| SpyFu |
| spyfu.com/pricing read Oct 2, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Semrush pricing and SpyFu pricing.
Key Takeaways
Semrush
- Choose if you want online visibility management platform
SpyFu
- Lower entry price: $29/mo, billed monthly vs $139.95/mo, billed monthly
What the data shows
On the data below, SpyFu leads on lower entry price. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.5/5 from 6,361 reviews for Semrush, 4.5/5 from 663 reviews for SpyFu).
- SpyFu has the lower entry price: $29/mo, billed monthly (Basic) against $139.95/mo, billed monthly (Pro) for Semrush.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
What Users Say
Frequently Asked Questions
How do Semrush and SpyFu compare in 2026?
On the data below, SpyFu leads on lower entry price. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.5/5 from 6,361 reviews for Semrush, 4.5/5 from 663 reviews for SpyFu). SpyFu has the lower entry price: $29/mo, billed monthly (Basic) against $139.95/mo, billed monthly (Pro) for Semrush.
What are Semrush and SpyFu used for?
Semrush: Online visibility management platform. SpyFu: Competitor SEO and PPC research.
What does Semrush cost vs SpyFu?
Semrush's cheapest paid plan is Pro at $139.95/mo, billed monthly. SpyFu's cheapest paid plan is Basic at $29/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 2, 2026.
What's the main difference between Semrush and SpyFu?
Semrush's main strength: comprehensive toolkit. SpyFu's main strength: competitor SEO analysis.