Moz Pro vs Semrush: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Moz Pro and Semrush side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Moz Pro leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Moz Pro
SEO software for smarter marketing
Best for you if:
- • You want domain Authority metric
Semrush
Online visibility management platform
Best for you if:
- • You want comprehensive toolkit
| At a Glance | Moz Pro | Semrush |
|---|---|---|
Starts at | From $39/mo, billed monthly Starter plan | From $139.95/mo, billed monthly Pro plan |
Category | SEO Tools Marketing | SEO Tools Marketing |
Rating | 4.4/5 G2 4.3 · Capterra 4.5 958 reviews | 4.5/5 G2 4.4 · Capterra 4.6 6,361 reviews |
Free plan | No | No |
Watch out for | Overage fees for exceeding keyword/crawl limits | Keyword tracking limits are per DAY, not per month: Pro gets 500 keywords total in Position Tracking, not 500 new keywords per month. Once you've added 500 keywords, you must remove old ones to add new |
Choose Moz Pro or Semrush?
Choose Moz Pro if
- You want domain Authority metric
- You want educational resources
- Budget matters ($39/mo, billed monthly vs $139.95/mo, billed monthly)
Choose Semrush if
- You want comprehensive toolkit
- You want great for PPC
In-Depth Analysis
Moz Pro
SEO software for smarter marketing
Moz Pro's pricing is on the higher side compared to some market alternatives, especially at the Starter ($39) and Standard ($99) tiers which offer limited campaigns and keywords.
Watch out
Overage fees for exceeding keyword/crawl limits
Strengths
- Pro: Domain Authority metric
- Pro: Educational resources
- Pro: Beginner friendly
Weaknesses
- Con: Smaller link index
- Con: Less data than competitors
Key features
Semrush
Online visibility management platform
Semrush is the most comprehensive all-in-one SEO and digital marketing platform, and its pricing reflects the breadth.
Watch out
Keyword tracking limits are per DAY, not per month: Pro gets 500 keywords total in Position Tracking, not 500 new keywords per month. Once you've added 500 keywords, you must remove old ones to add new
Strengths
- Pro: Comprehensive toolkit
- Pro: Great for PPC
- Pro: Content marketing features
Weaknesses
- Con: Steep learning curve
- Con: Can be overwhelming
Key features
Plans and prices: Moz Pro vs Semrush
| Tool | Plans and prices | Source |
|---|---|---|
| Moz Pro |
| moz.com/pricing read Oct 14, 2026 |
| Semrush |
| semrush.com/pricing read Oct 23, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Moz Pro pricing and Semrush pricing.
Key Takeaways
Moz Pro
- Lower entry price: $39/mo, billed monthly vs $139.95/mo, billed monthly
Semrush
- Choose if you want online visibility management platform
What the data shows
On the data below, Moz Pro leads on lower entry price. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.4/5 from 958 reviews for Moz Pro, 4.5/5 from 6,361 reviews for Semrush).
- Moz Pro has the lower entry price: $39/mo, billed monthly (Starter) against $139.95/mo, billed monthly (Pro) for Semrush.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Moz Pro and Semrush compare in 2026?
On the data below, Moz Pro leads on lower entry price. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.4/5 from 958 reviews for Moz Pro, 4.5/5 from 6,361 reviews for Semrush). Moz Pro has the lower entry price: $39/mo, billed monthly (Starter) against $139.95/mo, billed monthly (Pro) for Semrush.
What are Moz Pro and Semrush used for?
Moz Pro: SEO software for smarter marketing. Semrush: Online visibility management platform.
What does Moz Pro cost vs Semrush?
Moz Pro's cheapest paid plan is Starter at $39/mo, billed monthly. Semrush's cheapest paid plan is Pro at $139.95/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 23, 2026.
What's the main difference between Moz Pro and Semrush?
Moz Pro's main strength: domain Authority metric. Semrush's main strength: comprehensive toolkit.