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Serpstat vs Ubersuggest: Which is Better in 2026?

Choosing between Serpstat and Ubersuggest comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.

Bottom line: Ubersuggest wins this matchup. Writesonic Chat is our overall SEO Tools pick. Writesonic Chat is our free SEO Tools pick. Pick Serpstat if you need a free tier to start with.

··Methodology
Editor reviewed1 verified reviews comparedPricing checked Sep 2026

Short on time? Here's the quick answer

We've tested both tools. Here's who should pick what:

Serpstat

Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.

Best for you if:

  • • You want affordable SEO tool
  • • You want good keyword research

Ubersuggest

Affordable SEO tools for keyword research and site audits

Best for you if:

  • • You want affordable SEO tool
  • • You want good keyword research
At a Glance
SerpstatSerpstat
UbersuggestUbersuggest
Starts at
FreeFree tier available
FreeFree tier available
Best For
SEO ToolsSEO Tools
Rating
4.6/54.3/5
Free plan
 Yes Yes

Choose Serpstat or Ubersuggest?

Serpstat

Choose Serpstat if

Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.

  • You want affordable SEO tool
  • You want good keyword research
Ubersuggest

Choose Ubersuggest if

Affordable SEO tools for keyword research and site audits

  • You want affordable SEO tool
  • You want good keyword research
Serpstat logo

Serpstat

Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.

Visit Website
TOP RATED
Ubersuggest logo

Ubersuggest

Affordable SEO tools for keyword research and site audits

★ 5.0

1 reviews

Visit Website
FeatureSerpstatUbersuggest
Pricing ModelFreemiumFreemium
User Rating
★4.6/5
637 reviews
★4.3/5
830 reviews
Categories
SEO ToolsMarketing
SEO ToolsMarketing

In-Depth Analysis

SerpstatSerpstat

Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.

Starts at Free
Fair value

Serpstat's pricing is on the higher side compared to some market alternatives, especially the "Individual" tier at $59/month for limited searches.

Watch out

Overage fees for exceeding search limits

Strengths

  • +Affordable SEO tool
  • +Good keyword research
  • +Fair pricing
  • +Active development
  • +Good features

Weaknesses

  • -Less data than Ahrefs
  • -Learning curve
  • -UI could improve
  • -Data accuracy varies
  • -Better alternatives exist

Key features

SEO platformKeyword researchCompetitor analysisRank trackingSite auditBacklink analysis

UbersuggestUbersuggest

Affordable SEO tools for keyword research and site audits

Starts at Free · 5.0/5 from 1 reviews
Good value

Ubersuggest's pricing is quite generous, especially with the lifetime options.

Watch out

No overage fees mentioned, but search limits apply.

Strengths

  • +Affordable SEO tool
  • +Good keyword research
  • +Chrome extension
  • +Site audit
  • +Competitor analysis

Weaknesses

  • -Data accuracy varies
  • -Limited vs advanced SEO tools
  • -Daily limits
  • -UI could improve
  • -Support basic

Key features

Keyword researchSEO auditBacklink dataContent ideasCompetitive analysisTraffic analyzer

Pricing: Serpstat vs Ubersuggest

PlanSerpstatUbersuggest
Tier 1
$59
Individual
$12/month monthly
Individual
Tier 2
$119
Team
$20/month monthly
Business
Tier 3
$479
Agency
$40/month monthly
Enterprise

Pricing verified from each vendor's public pricing page. Compare in detail on Serpstat pricing and Ubersuggest pricing.

Who Should Use What?

On a budget?

Both are freemium. Compare plans on their websites.

Go with: Serpstat

Want the highest-rated option?

Serpstat: 4.6/5 (637 reviews). Ubersuggest: 4.3/5 (830 reviews).

Go with: Serpstat

Value user reviews?

Serpstat: 637 reviews (4.6/5). Ubersuggest: 830 reviews (4.3/5).

Go with: Ubersuggest

3 Questions to Help You Decide

1

What's your budget?

Both are freemium. Pricing won't help you decide here.

2

What's your use case?

Both are seo tools tools. Compare their specific features to decide.

3

How important are ratings?

Serpstat is rated higher: 4.6/5 vs 4.3/5.

Key Takeaways

Ubersuggest

  • Higher rating: 5.0/5 vs 0.0
  • Larger review base (830 reviews)
  • Free tier available
  • Our pick for this comparison

Serpstat

  • Higher user rating: 4.6/5 vs 4.3/5

The Bottom Line

Ubersuggest wins this matchup. Writesonic Chat is our overall SEO Tools pick. Writesonic Chat is our free SEO Tools pick.

What Users Say

Serpstat Reviews

No reviews yet

View all reviews →

Ubersuggest Reviews

★★★★★

Affordable, Insightful, and Perfect for Growing Brands

Ubersuggest delivers impressive SEO insights without the steep learning curve or cost of enterprise tools. The keyword suggestions, site audits, and competitor analysis are intuitive and fast. I especially appreciate the clean dashboard and daily keyword tracking—it’s ideal for small teams or solo marketers who want actionable data quickly.

View all reviews →

Frequently Asked Questions

Is Serpstat or Ubersuggest better?

Ubersuggest is rated 5.0/5 in our evaluation. Both are freemium.

What are Serpstat and Ubersuggest used for?

Serpstat: Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.. Ubersuggest: Affordable SEO tools for keyword research and site audits.

What does Serpstat cost vs Ubersuggest?

Serpstat is freemium (free tier + paid plans). Ubersuggest is freemium (free tier + paid plans). Visit their websites for detailed pricing.

Related Comparisons & Resources

Serpstat AlternativesUbersuggest AlternativesSerpstat Full ReviewUbersuggest Full Review
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