Serpstat vs Ubersuggest: Which Should You Choose in 2026?
Choosing between Serpstat and Ubersuggest comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Serpstat
Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.
Best for you if:
- • You need market intelligence features specifically
- • Comprehensive SEO tool for competitor analysis, keyword research, and site audits.
- • Offers detailed recommendations for website improvement and technical issue prioritization.
Ubersuggest
SEO and keyword research tool
Best for you if:
- • You want the higher-rated option (8.2/10 vs 7.1/10)
- • You need seo tools features specifically
- • Ubersuggest is an SEO tool for keyword research and site audits
- • It provides keyword ideas, competitor analysis, and content suggestions
| At a Glance |  Serpstat |  Ubersuggest |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Market Intelligence | SEO Tools |
Rating | 71/100 | 82/100 |
| Feature | Serpstat | Ubersuggest |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 71 | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Market IntelligenceSEO Tools | SEO ToolsWeb Analytics |
How Serpstat and Ubersuggest Compare
Serpstat
Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.
Free tier available · 71/100 score
Ubersuggest
SEO and keyword research tool
Free tier available · 82/100 score
Serpstat is a market intelligence tool. Ubersuggest is in seo tools.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Serpstat
Want the highest-rated option?
Serpstat: 71/100. Ubersuggest: 82/100.
Go with: Ubersuggest
Value user reviews?
Neither has user reviews yet.
Go with: Ubersuggest
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Serpstat is a market intelligence tool. Ubersuggest is in seo tools. Pick the category that matches your needs.
How important are ratings?
Ubersuggest scores higher: 82/100 vs 71/100.
Key Takeaways
Ubersuggest
- Higher score: 82/100 vs 71
- Free tier available
- Our pick for this comparison
Serpstat
- Better fit for market intelligence
The Bottom Line
Ubersuggest (82/100) is our pick.
Frequently Asked Questions
Is Serpstat or Ubersuggest better?
Ubersuggest scores 82/100 in our evaluation. Both are freemium.
What are Serpstat and Ubersuggest used for?
Serpstat: Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.. Ubersuggest: SEO and keyword research tool.
What does Serpstat cost vs Ubersuggest?
Serpstat is freemium (free tier + paid plans). Ubersuggest is freemium (free tier + paid plans). Visit their websites for detailed pricing.