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Advertising Tools Statistics 2026

Live data on Advertising software, computed from the Toolradar catalog. Ratings and review counts are aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge).

90

Advertising tools published and tracked on Toolradar as of October 4, 2026.

See the best Advertising toolsAll statistics

Last updated October 4, 2026. Reviewed by Louis Corneloup.

Key findings

  • Toolradar tracks 90 Advertising tools as of October 4, 2026, 1% of its 10,902-tool directory.
  • Advertising tools average 4.09 out of 5 across 55 rated tools and 43,610 reviews aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge).
  • 24% of Advertising tools offer a free tier, 22 of 90.
  • 89 Advertising tools were added to Toolradar during 2026, 99% of the category.
  • Anyword is the highest-rated Advertising tool at 4.8 out of 5 from 1,618 reviews.

Source: Toolradar catalog, computed live on October 4, 2026.

Headline numbers

Advertising tools published on Toolradar

Source: Toolradar catalog, published status

90

Share of the whole Toolradar directory

Source: 90 of 10,902 published tools

0.8%

User reviews across Advertising tools

Source: aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge), across 55 rated tools

43,610

Average Advertising tool rating, weighted by review volume

Source: aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge); unweighted mean 4.21 / 5 across 55 rated tools

4.09 / 5

Advertising tools added to the directory in 2026

Source: Toolradar createdAt, 99% of the category (directory add date, not vendor launch)

89

Pricing mix

How Advertising tools split between a free path (free, freemium, open-source) and strictly paid.

Tools that offer a free tier

Source: Toolradar pricing labels, 22 of 90 Advertising tools

24%

Tools that are strictly paid

Source: Toolradar pricing labels, 68 of 90 Advertising tools

76%
Paid64·71%Freemium19·21%Contact sales4·4%Free3·3%

Where the reviews come from

Review volume for Advertising tools by third-party platform.

G2 reviews

Across 50 Advertising tools carrying a G2 profile

24,059

Trustpilot reviews

Across 12 Advertising tools carrying a Trustpilot profile

17,472

Capterra reviews

Across 22 Advertising tools carrying a Capterra profile

1,849

SourceForge reviews

Across 6 Advertising tools carrying a SourceForge profile

209

TrustRadius reviews

Across 1 Advertising tool carrying a TrustRadius profile

21

Highest-rated Advertising tools

Top-rated Advertising tools with at least 500 third-party reviews.

Most reviewed Advertising tools

The Advertising tools carrying the most third-party reviews.

Advertising growth in 2026

Advertising tools added to Toolradar in 2026

Source: Toolradar createdAt, 99% of all Advertising tools

89

Explore Advertising tools

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Methodology and sources

Every figure is computed live from the Toolradar catalog, published Advertising tools only. Ratings and review counts are aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge) and are not the site's own reviews. Added in 2026 means added to the Toolradar directory this year, not the vendor's launch date. Leaderboards apply a 500-review floor. See how we rate.