Criteo
UnclaimedThe Commerce Media Platform for the Open Internet, connecting brands, retailers, and media owners.
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TL;DR - Criteo
- Connects brands, retailers, and media owners across the open internet.
- Leverages AI and a vast commerce dataset for personalized advertising.
- Offers solutions for customer acquisition, retention, and monetization in a cookieless world.
Pricing: Paid only
Best for: Enterprises & pros
Pros & Cons
Pros
- Maximizes CPMs and addressable inventory for publishers.
- Significantly improves ROAS and conversion rates for advertisers.
- Provides a comprehensive solution for navigating the cookieless advertising future.
- Leverages advanced AI and a large commerce dataset for highly targeted campaigns.
Cons
- Specific pricing details are not publicly available, requiring direct contact for sales.
- Requires integration with existing commerce and media platforms.
- Reliance on proprietary AI and data may limit transparency for some users.
Key Features
Commerce Media Platform for the open internetCommerce AI for shopper-like intelligencePredictive Bidding based on user valuePersonalized Product RecommendationsShopper Graph for connecting shopper IDs and commerce dataCustomer Acquisition and Retention toolsDynamic Retargeting with personalized product adsAudiences built from the largest commerce dataset
Pricing
Paid
Criteo offers paid plans. Visit their website for current pricing details.
About Criteo
By Toolradar Team·
Criteo is a Commerce Media Platform designed to help marketers, agencies, retailers, and media owners connect with shoppers across the open internet. It leverages advanced AI and a vast commerce dataset to drive customer acquisition, retention, and monetization. The platform offers solutions for performance media, retail media, and digital asset monetization, focusing on delivering personalized experiences and optimizing advertising outcomes.
Criteo's technology addresses the evolving advertising landscape, particularly the cookieless future, through a multi-pronged addressability strategy. It provides tools for predictive bidding, product recommendations, and dynamic creative optimization, all powered by its Shopper Graph which connects shopper IDs and commerce data. The platform aims to maximize return on ad spend (ROAS) and conversion rates for its clients by understanding shopper intent and delivering relevant ads.
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Criteo FAQ
How does Criteo's Hashed Email Solution specifically enhance addressability for logged-in traffic?
Criteo's Hashed Email Solution allows publishers to maximize the value of their logged-in user traffic by securely hashing email addresses. This enables Criteo to match users across its demand network, increasing addressable inventory and CPMs, as demonstrated by a 52% increase in CPMs for addressable inventory and an 85% user match rate for Patch Media.
What is the 'Shopper Graph' and how does it contribute to campaign optimization?
The Shopper Graph is Criteo's proprietary technology that connects shopper IDs and commerce data across the open internet. It aggregates vast amounts of behavioral and transactional data to create a comprehensive understanding of shopper intent, allowing for scaled and optimized campaigns by delivering highly relevant ads to the right users at the right time.
How does Criteo's Commerce AI adapt to the evolving privacy landscape and the cookieless future?
Criteo's Commerce AI is designed to operate effectively in a privacy-first, cookieless environment by leveraging advanced machine learning and first-party data. It employs a multi-pronged addressability strategy, including alternative IDs and contextual signals, to maintain targeting capabilities and deliver personalized experiences without relying on third-party cookies.
Can Criteo's platform be used by both brands looking for customer acquisition and retailers aiming for digital asset monetization?
Yes, Criteo offers distinct solutions tailored for different business needs. 'Commerce Growth' is for marketers and agencies focused on automated acquisition and retention, while 'Commerce Yield' is specifically designed for retailers, marketplaces, and commerce companies to control, scale, and maximize their digital asset monetization.
What kind of results can a brand expect in terms of ROAS improvement when using Criteo's Commerce Growth solution?
Brands using Criteo's Commerce Growth solution can expect significant ROAS improvements. For example, adidas achieved an 81% mid-funnel ROAS improvement and a 66% low-funnel ROAS improvement, demonstrating the platform's ability to drive performance across different stages of the sales funnel.
Beyond standard retargeting, what advanced capabilities does Criteo offer for expanding reach on social and the open internet?
Criteo offers expanded retargeting capabilities that go beyond standard methods, allowing brands to reach audiences on social platforms and across the open internet. This includes dynamic creative optimization and leveraging its extensive Shopper Graph to identify and engage users with personalized ads, leading to results like Represent Clothing's 80% conversion rate boost and 153% ROAS increase.
Source: criteo.com