Criteo vs Dotdigital: Which Should You Choose in 2026?
Choosing between Criteo and Dotdigital comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Criteo
The Commerce Media Platform for the Open Internet, connecting brands, retailers, and media owners.
Best for you if:
- • Connects brands, retailers, and media owners across the open internet.
- • Leverages AI and a vast commerce dataset for personalized advertising.
Dotdigital
Personalized cross-channel marketing automation platform for customer engagement.
Best for you if:
- • All-in-one cross-channel marketing automation platform.
- • Enables personalized campaigns across email, SMS, social, web, and mobile.
| At a Glance |  Criteo |  Dotdigital |
|---|---|---|
Price | Paid | Paid |
Best For | Marketing Automation | Marketing Automation |
Rating | —/100 | —/100 |
| Feature | Criteo | Dotdigital |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | — | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationAdvertising | Marketing AutomationCustomer Data Platform |
How Criteo and Dotdigital Compare
Criteo
The Commerce Media Platform for the Open Internet, connecting brands, retailers, and media owners.
Paid
Dotdigital
Personalized cross-channel marketing automation platform for customer engagement.
Paid
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Criteo
Want the highest-rated option?
Neither has been rated yet.
Go with: Criteo
Value user reviews?
Neither has user reviews yet.
Go with: Criteo
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Both are marketing automation tools. Compare their specific features to decide.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Criteo
- Our pick for this comparison
Dotdigital
The Bottom Line
Criteo is our pick.
Frequently Asked Questions
Is Criteo or Dotdigital better?
Criteo scores high/100 in our evaluation. Both are paid.
What are Criteo and Dotdigital used for?
Criteo: The Commerce Media Platform for the Open Internet, connecting brands, retailers, and media owners.. Dotdigital: Personalized cross-channel marketing automation platform for customer engagement..
What does Criteo cost vs Dotdigital?
Criteo is a paid tool. Dotdigital is a paid tool. Visit their websites for detailed pricing.