Measure, verify, and optimize podcast, CTV, and radio ad ROI
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13206 reviews trackedThe Bottom Line
Entry price
Paid plans only
Biggest pro
IAB-certified independent measurement trusted by major brands and agencies
Biggest con
Pricing includes a monthly platform fee plus usage-based CPM costs, which may not suit very small budgets
TL;DR - Podscribe
- IAB-certified attribution and verification for podcast, streaming, CTV, and radio ads
- AI-driven automated airchecks and real-time alerts for ad placement errors
- Usage-based pricing with no minimum commitments, plus a monthly platform fee
Pricing: Paid only
Best for: Enterprises & pros
4.6/5 across review platforms
What is Podscribe?
Podscribe is an IAB-certified measurement and verification platform designed specifically for podcast, streaming, CTV, and radio advertising. It provides advertisers, agencies, and publishers with pixel-based attribution, automated airchecks, and real-time reporting to track every conversion, verify ad placements, and prove ROI across channels. The platform combines attribution, verification, incrementality testing, and competitive intelligence into a single dashboard, eliminating manual spreadsheets and guesswork.
Beyond simple download counts, Podscribe uses first-party data and household-level IP matching to attribute ad-exposed conversions accurately, even across devices. Its AI-powered verification automatically checks ads for 18+ common issues and alerts users to errors before they impact performance. The platform also offers discovery tools for over 25,000 shows, campaign planning with audience overlap analysis, and incrementality testing to measure true incremental lift.
Designed to scale from small campaigns to enterprise media buys, Podscribe requires no heavy engineering—a simple tag or pixel gets most brands live within days. Dedicated customer and technical support is included, with optional add-ons like Google Sheet Campaign Sync and a dedicated Slack channel.
Pros & Cons
Pros
- IAB-certified independent measurement trusted by major brands and agencies
- Fast setup with minimal technical requirements; most brands live within days
- Comprehensive cross-channel support including podcast, streaming, CTV, radio, and display
Cons
- Pricing includes a monthly platform fee plus usage-based CPM costs, which may not suit very small budgets
- Attribution relies on pixels and IP matching, which may have blind spots for non-residential or mobile-only listeners (though unmatched impressions are modeled)
Ratings Across the Web
4.6(13,206 reviews)
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
Pixel-based attribution across podcast, streaming, CTV, radio, and videoAutomated real-time airchecks with AI transcriptionIssue alerting for 18+ ad placement errors (make-good detection)Multi-touch attribution with conversion lift and incrementality testingDiscovery tools with data on 25,000+ shows, demographics, and advertiser spend trendsCampaign planning with audience overlap and net-new reach analysisCross-channel real-time reporting with automated campaign ingestionFirst-party data and household-level IP matching for accurate attribution
Pricing Plans
Pricing checked Jul 6, 2026
Podcast & YouTube Simulcast
Usage-based CPM from $1.50
- Progressive CPM: first 2M at $1.50, next 3M at $1.35, next 5M at $1.20, next 15M at $1.05
- No minimum commitments
- $250/month platform fee
Streaming, Display, Video, OTT/CTV
Usage-based CPM from $0.50
- Progressive CPM: first 5M at $0.50, next 5M at $0.45, next 15M at $0.40
- No minimum commitments
- $250/month platform fee
Radio
Usage-based attribution + monthly fee
- Attribution rates: 6% (up to $150k spend), 5.5% (up to $300k), 4.75% (up to $500k), 3.5% (up to $1M), 2.5% ($1M+)
- Monthly fees up to $9,000, $16,500, $23,750, $35,000
- $250/month platform fee
Reviews
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4.6/5
Across 13,206 verified user reviews on G2
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Podscribe FAQ
How does Podscribe's IP-based attribution achieve high match rates across devices?
Podscribe uses first-party data, household-level IP matching, and a dual-device graph (Tapad + Neustar) to achieve match rates of 85% or higher across channels. It also models unmatched impressions to account for non-residential or mobile listeners, ensuring coverage even when direct matches are not possible.
Can Podscribe track offline conversions from podcast ads?
Yes, Podscribe supports offline conversion tracking for podcast and audio ads through its pixel-based attribution system, allowing advertisers to connect ad exposure to real-world actions such as in-store purchases or phone calls.
What types of ad errors does Podscribe's automated aircheck detect?
Podscribe automatically checks ads against 18+ common issue flags, including missing or incorrect ad reads, wrong ad copy, improper placement duration, host-read deviations, and other delivery or copy errors that would normally require manual review.
How does Podscribe handle attribution for YouTube and streaming audio ads?
Podscribe supports attribution across multiple digital audio platforms, including YouTube and streaming audio services, using the same pixel-based methodology. This provides cross-channel visibility into ad performance and integrates with broader marketing efforts.
Does Podscribe offer incrementality testing for multiple channels simultaneously?
Yes, Podscribe allows users to run incrementality tests across podcast, streaming, CTV, and other channels at the push of a button. It quantifies true incremental lift and identifies which shows and campaigns drive net new customers.
What is included in Podscribe's Research and Discovery tool?
The Research and Discovery tool provides insights on 25,000+ shows, including audience demographics, historical ad loads, renewal rates, competitive intelligence, advertiser spend trends, and strategic ad placement recommendations to help inform media buying decisions.
Is Podscribe compliant with GDPR and CCPA privacy regulations?
Yes, Podscribe ensures full compliance with GDPR and CCPA by using first-party data and IP-based tracking, avoiding reliance on third-party cookies. This gives advertisers privacy-friendly attribution and verification.
What optional add-ons does Podscribe offer beyond the base platform?
Podscribe offers optional add-ons including a Research tool (for show discovery and competitive intel), Google Sheet Campaign Sync, and a dedicated Slack channel, each priced at a flat monthly fee on top of the base platform and usage charges.
Source: podscribe.com