Datorama
UnclaimedUnify, analyze, and optimize all your marketing data with AI-powered insights.
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TL;DR - Datorama
- Unifies and harmonizes marketing data from over 170 sources with AI.
- Provides AI-powered insights, predictive forecasting, and attribution modeling.
- Optimizes paid media campaigns with automated recommendations and goal adjustments.
Pricing: Paid only
Best for: Enterprises & pros
Pros & Cons
Pros
- Automates data ingestion and harmonization, saving significant time.
- Provides a unified view of cross-channel marketing performance.
- AI-driven insights and optimization recommendations improve campaign effectiveness.
- Connects marketing performance directly to business outcomes with attribution and forecasting.
- Extensive library of connectors for diverse data sources.
Cons
- High monthly cost may be prohibitive for smaller businesses.
- Requires integration with existing marketing stacks, which can be complex.
- Steep learning curve for advanced features and customization.
Key Features
170+ prebuilt API connectorsUniversal AI connector for flat-file sourcesOut-of-the-box marketing data modelAI-powered data normalization and enrichmentEmbedded Tableau Next visualizationsAI campaign summariesGoal trackingPredictive forecasting
Pricing Plans
Marketing Intelligence
$10,000 USD/Org/Month (Billed annually)
- Agentforce Paid Media Optimization
- AI Campaign Summaries
- Automated Data Management
- Segment Intelligence
Marketing Cloud Intelligence+
$11,000 USD/Org/Month (Billed annually)
- Includes Marketing Intelligence
- Agentforce Paid Media Optimization
- AI Campaign Summaries and Visualizations
- Automated Data Management
About Datorama
By Toolradar Team·
Datorama, now known as Marketing Cloud Intelligence, is a comprehensive digital marketing analytics platform from Salesforce. It helps marketers ingest, harmonize, and analyze data from an infinite number of marketing channels into a single view. The platform leverages AI to normalize and enrich marketing data, providing deeper insights into marketing performance and campaign effectiveness.
This tool is designed for marketing teams and organizations looking to improve their marketing ROI, optimize campaign performance, and gain a unified view of their cross-channel efforts. It automates data preparation, offers out-of-the-box dashboards, and provides predictive forecasting and attribution modeling to connect campaign performance to business outcomes.
Key benefits include significant time savings on data preparation, enhanced campaign optimization through AI recommendations, and the ability to prove and improve marketing spend impact. It integrates with other Salesforce products like Marketing Cloud Engagement, Sales Cloud, and Personalization to offer a holistic view of customer interactions and business growth.
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Datorama FAQ
What is Datorama?
Datorama, now known as Marketing Cloud Intelligence, is a Salesforce product that provides digital marketing analytics tools. It helps marketers unify, analyze, and optimize their marketing data from various sources using AI, offering a single view of campaign performance and business impact.
How much does Datorama cost?
Marketing Intelligence (previously Datorama) costs $10,000 USD/Org/Month (billed annually). Marketing Cloud Intelligence+ costs $11,000 USD/Org/Month (billed annually).
Is Datorama free?
No, Datorama (Marketing Cloud Intelligence) is a paid product with a starting price of $10,000 USD/Org/Month, billed annually. There is no free tier mentioned.
Who is Datorama for?
Datorama is for marketing teams and organizations that need to manage, analyze, and optimize their digital marketing performance across multiple channels. It's particularly beneficial for businesses looking to prove ROI, improve campaign effectiveness, and gain a comprehensive view of their marketing data.
Source: datorama.com