Looker

Name: Looker
Brand: Looker
Price: 35000 USD
Rating: 4.4 (1882 reviews)

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Business intelligence platform

Business Intelligence Analytics Data Visualization

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4.4(1,882 across the web)

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Reviews onG2Capterra

1882 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

LookML modeling layer

Biggest con

Complex setup

TL;DR - Looker

Embedded analytics for your product
White-label dashboards in your app
SQL-based semantic layer

Pricing: Paid only

Best for: Enterprises & pros

4.4/5 across review platforms

What is Looker?

Editorial review

Looker is a business intelligence platform now part of Google Cloud. Define metrics once in LookML and use everywhere. Self-service exploration for business users. Embedded analytics powers data in your products. Integrates deeply with BigQuery and Google Cloud. Modern BI that treats data modeling as a first-class concern.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcecloud.google.com ↗

Pros & Cons

Pros

LookML modeling layer
Google Cloud integration
Embedded analytics

Cons

Complex setup
Expensive

Ratings Across the Web

4.4(1,882 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Business intelligenceSemantic layerData modelingEmbedded analyticsGoogle CloudEnterprise

Pricing Plans

Free Trial

Pricing checked Jul 14, 2026

Standard

~$35,000

Under 50 users
One production instance
Basic analytics

Enterprise

Custom

Enhanced security
10 Standard Users
2 Developer Users
100K API calls/month

Embed

Custom

External analytics
Custom applications
500K API calls/month

Calculate your cost View full pricing

Reviews

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4.4/5

Across 1,882 verified user reviews on G2, Capterra

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Looker FAQ

How does Looker facilitate self-service data exploration for business users?

Looker enables self-service exploration by allowing business users to delve into data independently. This is supported by its underlying LookML modeling layer, which defines metrics consistently for widespread use.

Which teams benefit most from using Looker?

Teams that prioritize consistent data definitions and require deep integration with Google Cloud infrastructure will find Looker most beneficial. It is well-suited for organizations that treat data modeling as a primary concern in their business intelligence strategy.

How is Looker's pricing structured?

Looker is a paid product and does not offer a permanently free tier. Its pricing model reflects its comprehensive business intelligence capabilities and Google Cloud integration.

Can Looker be embedded into other applications?

Yes, Looker supports embedded analytics, allowing organizations to integrate data insights directly into their own products. This feature powers data within applications, providing users with relevant information where they need it.

What kind of trade-offs should users consider when adopting Looker?

Users should consider that Looker can involve a complex setup process. This initial complexity is a trade-off for its powerful data modeling capabilities and deep integration with Google Cloud.

How does Looker compare to Microsoft Power BI?

Looker distinguishes itself from Microsoft Power BI through its LookML modeling layer, which emphasizes defining metrics once for consistent use across the platform. Additionally, Looker offers deep integration with Google Cloud, including BigQuery.

Source: cloud.google.com

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