Domo

Name: Domo
Brand: Domo
Rating: 4.3 (1420 reviews)

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The AI and Data Products Platform for smarter business decisions.

Analytics AI & Automation Business Intelligence Workflow Automation

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4.3(1,420 across the web)

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Reviews onG2Capterra

1420 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Business intelligence

Biggest con

Very expensive

TL;DR - Domo

Connects and prepares data from 1000+ sources.
Builds AI-powered tools and automates workflows.
Provides real-time business intelligence and actionable insights.

Pricing: Paid only

Best for: Enterprises & pros

4.3/5 across review platforms

What is Domo?

Editorial review

Domo is an AI and data products platform designed to help businesses connect, prepare, analyze, and act on their data. It enables users to integrate data from over 1,000 sources, transform it with intuitive tools, and build AI-powered applications and workflows. The platform focuses on providing real-time business intelligence, automating processes, and delivering actionable insights to drive smarter decision-making across various teams and industries. The platform caters to a wide range of users, from data analysts and business intelligence professionals to marketing, sales, finance, and HR teams. It offers features like AI agents for automating tasks, conversational AI for data exploration, and robust security and governance controls. Domo aims to empower organizations to leverage their data effectively, overcome technical barriers, and create a data-driven culture by providing a comprehensive, all-in-one solution for data management and analytics.

Available on: Web

LCLouis CorneloupUpdated Jul 20, 2026 · how we evaluateSourcedomo.com ↗

Pros & Cons

Pros

Business intelligence
Data integration
Good visualizations
Collaboration features
Mobile app

Cons

Very expensive
Learning curve
Complex pricing
Enterprise sales
Performance varies

Ratings Across the Web

4.3(1,420 reviews)

Domo holds an aggregate rating of 4.3 out of 5 from 1,420 reviews across G2 and Capterra, last checked August 26, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

Business intelligenceData integrationVisualizationApp creationEmbedded analyticsCollaboration

Pricing Plans

Free Trial

Pricing checked Aug 23, 2026

Standard

null

Business intelligence

Data connectors
Dashboards
Cards & charts
Basic security

Professional

null

Growing companies

All Standard
Advanced analytics
Collaboration
API access

Enterprise

null

Large organizations

All Professional
Governance
Embedded analytics
SSO
Dedicated support

Calculate your cost View full pricing

Is Domo worth the price?

40/100

Domo is enterprise-priced with zero public transparency.

The consumption-based credit model replaced per-user licensing, but costs remain steep: small teams pay $50K-$75K/year, mid-market $100K-$200K, and enterprise $200K-$500K+. The credit system creates unpredictable bills since ETL operations double-count data.

A free trial (30 days, unlimited users) lets you evaluate, but budget conversations require sales calls.

Hidden Costs & Gotchas

Credit consumption double-counts during ETL

ingestion AND output storage both consume credits

Data connector add-ons cost $5,000-$15,000 per connector annually beyond included set

Storage overages add $10,000-$20,000+ per year

Implementation services run $20,000-$100,000+

Training costs $2,000-$4,000 per power user

Annual maintenance adds 15-20% to license costs

Renewal price increases of 100-150% (2.5x) reported by customers

Premium user types (full vs. participant) priced differently

How Domo Compares to Competitors

Tableau is $75/user/month (Creator) with transparent pricing, cheaper and more predictable for teams under 100. Power BI Pro is $10/user/month, dramatically cheaper but Microsoft-ecosystem dependent.

Looker (Google) is also sales-quoted but typically 30-50% less than Domo. Metabase is free (open-source) for self-hosted. Domo justification: 1,000+ native connectors and strong mobile experience, but the premium is hard to justify given pricing opacity.

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4.3/5

Across 1,420 verified user reviews on G2, Capterra

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Domo FAQ

How does Domo help businesses make smarter decisions?

Domo helps businesses make smarter decisions by enabling them to connect, prepare, analyze, and act on their data through an AI and data products platform. It provides real-time business intelligence and actionable insights, supporting data-driven decision-making across various teams.

Which teams benefit most from using Domo?

Domo caters to a wide range of users, including data analysts, business intelligence professionals, and teams in marketing, sales, finance, and HR. It provides tools for automating tasks and exploring data, empowering diverse departments to leverage their information effectively.

How does Domo compare to Microsoft Power BI for data visualization?

Domo offers good visualizations and robust collaboration features, similar to other business intelligence tools. It focuses on providing a comprehensive platform for data integration and AI-powered applications, whereas Microsoft Power BI is also known for its visualization capabilities.

What kind of data sources can Domo integrate?

Domo is designed to integrate data from over 1,000 sources, allowing businesses to consolidate their information. This extensive integration capability helps users connect various data streams for comprehensive analysis and reporting.

What are the main trade-offs to consider when choosing Domo?

A primary trade-off for Domo is its complex pricing structure and higher cost, which can be a significant factor for some organizations. Additionally, users may experience a learning curve due to the platform's comprehensive features.

Does Domo include a free tier for new users?

Domo does not include a permanently free tier for new users; it is offered as a paid product. Prospective users should anticipate an enterprise sales process to understand its full capabilities and pricing.

Can Domo automate business processes using AI?

Yes, Domo can automate business processes using AI through its AI agents for task automation and conversational AI for data exploration. The platform is designed to build AI-powered applications and workflows to streamline operations.

Source: domo.com

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