TL;DR - Branch
- Branch provides deep linking and mobile attribution for apps to drive engagement and measure campaigns
- It enables seamless user journeys from any channel to in-app content with attribution tracking
- Free up to 10K monthly active users, custom pricing beyond
Pricing: Free plan available
Best for: Growing teams
Score: 84/100
Pricing Plans
free trialLaunch
Free
Starting out
- 10K MAUs
- Deep linking
- Analytics
- Core features
Most Popular
Startup
Usage-based
Growing
- Up to 1M MAUs
- All features
- Email support
Enterprise
Custom
Scale
- Unlimited MAUs
- Premium support
- SLA guarantee
- Custom contracts
About Branch
Branch provides mobile attribution and deep linking that actually works across platforms. Know which campaigns drive valuable users. Send users to the right place in your app regardless of whether it's installed.
Deep links survive app installs—users click a link, install your app, and land on the intended content. Attribution connects marketing spend to in-app outcomes.
Mobile app marketers who need accurate measurement and reliable deep linking use Branch as foundational infrastructure for user acquisition.
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Branch FAQ
Free tier for up to 10K monthly active users with basic features. Paid plans for more MAUs and features. Custom enterprise pricing.
Branch is a mobile linking and attribution platform. Deep links that work across platforms, attribution tracking, and app engagement tools.
Deep links send users to specific content within apps. Branch links work across iOS, Android, and web. Essential for mobile marketing.
Branch focuses on deep linking and attribution together. AppsFlyer is pure attribution/MMP. Branch for linking; AppsFlyer for comprehensive attribution.