Branch

Name: Branch
Brand: Branch
Rating: 4.3 (598 reviews)

Unclaimed Editor reviewed

Mobile measurement and deep linking platform

Marketing Analytics Attribution

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4.3(598 across the web)

PaidVisit Website

Reviews onG2CapterraSourceForge

598 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Deep linking platform

Biggest con

Learning curve

TL;DR - Branch

Branch provides deep linking and mobile attribution for apps to drive engagement and measure campaigns
It enables seamless user journeys from any channel to in-app content with attribution tracking
Free up to 10K monthly active users, custom pricing beyond

Pricing: Paid only

Best for: Enterprises & pros

4.3/5 across review platforms

What is Branch?

Editorial review

Branch provides mobile attribution and deep linking that actually works across platforms. Know which campaigns drive valuable users. Send users to the right place in your app regardless of whether it's installed. Deep links survive app installs-users click a link, install your app, and land on the intended content. Attribution connects marketing spend to in-app outcomes. Mobile app marketers who need accurate measurement and reliable deep linking use Branch as foundational infrastructure for user acquisition.

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcebranch.io ↗

Pros & Cons

Pros

Deep linking platform
Good for mobile
Active development
Good features
Fair pricing

Cons

Learning curve
Complex setup
Per-MAU pricing
Feature gaps
Support varies

Ratings Across the Web

4.3(598 reviews)

SourceForge67 reviews

4.3/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Deep linkingAttributionUniversal linksQR codesAnalyticsCross-platform

Pricing Plans

Free Trial

Pricing checked May 27, 2026

Launch

null

Usage-based pricing

10K MAUs
Deep linking
Analytics
Core features

Startup

Usage-based

Growing

Up to 1M MAUs
All features
Email support

Enterprise

Custom

Scale

Unlimited MAUs
Premium support
SLA guarantee
Custom contracts

Calculate your cost View full pricing

Reviews

4.3/5

Across 598 verified user reviews on G2, Capterra, SourceForge

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Best Branch Alternatives

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Branch FAQ

Is Branch free?

Free tier for up to 10K monthly active users with basic features. Paid plans for more MAUs and features. Custom enterprise pricing.

What is Branch?

Branch is a mobile linking and attribution platform. Deep links that work across platforms, attribution tracking, and app engagement tools.

What are deep links?

Deep links send users to specific content within apps. Branch links work across iOS, Android, and web. Essential for mobile marketing.

Branch vs AppsFlyer?

Branch focuses on deep linking and attribution together. AppsFlyer is pure attribution/MMP. Branch for linking; AppsFlyer for comprehensive attribution.

Source: branch.io

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