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Branch

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Mobile measurement and deep linking platform

Paid plans only, free trial
Paid Marketing Analytics Attribution
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Reviews on G2 Capterra
1,163 reviews tracked

The Bottom Line

Price
Paid plans only, free trial. Compare plans

Key facts

  • Branch provides deep linking and mobile attribution for apps to drive engagement and measure campaigns
  • It enables seamless user journeys from any channel to in-app content with attribution tracking
  • Free up to 10K monthly active users, custom pricing beyond

Pros

  • Deep linking platform
  • Good for mobile
  • Active development
  • Good features
  • Fair pricing

Cons

  • Learning curve
  • Complex setup
  • Per-MAU pricing
  • Feature gaps
  • Support varies

What is Branch?

Editorial review
Branch provides mobile attribution and deep linking that actually works across platforms. Know which campaigns drive valuable users. Send users to the right place in your app regardless of whether it's installed. Deep links survive app installs-users click a link, install your app, and land on the intended content. Attribution connects marketing spend to in-app outcomes. Mobile app marketers who need accurate measurement and reliable deep linking use Branch as foundational infrastructure for user acquisition.
how we evaluate Source branch.io ↗

Ratings Across the Web

4.5 (1,163 reviews)

Branch holds an aggregate rating of 4.5 out of 5 from 1,163 reviews across G2 and Capterra, last checked September 17, 2026.

G2 463 reviews
4.3/5
Capterra 700 reviews
4.6/5

Ratings aggregated from independent review platforms. Learn more

Key Features

  • Deep linking
  • Attribution
  • Universal links
  • QR codes
  • Analytics
  • Cross-platform

Pricing Plans

Free Trial

Pricing checked Oct 4, 2026

Branch plans and prices, checked October 2026
PlanPriceDetails
Launch

Custom

Usage-based pricing

  • 10K MAUs
  • Deep linking
  • Analytics
+1 more
  • Core features
Startup Popular

Usage-based

Growing

  • Up to 1M MAUs
  • All features
  • Email support
Enterprise

Custom

Scale

  • Unlimited MAUs
  • Premium support
  • SLA guarantee
+1 more
  • Custom contracts
View full pricing

Is Branch worth the price?

Good value

Branch's pricing model is fair, offering a free tier for small users and usage-based options for growth.

The 'Launch' tier is generous for startups needing core deep linking and analytics up to 10K MAUs at no cost. It's best for businesses of all sizes looking for robust mobile measurement and deep linking solutions.

Full Branch pricing: every plan, hidden costs and alternatives

Reviews

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4.5/5

Across 1,163 verified user reviews on Capterra, G2

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Branch vs AppsFlyer Head-to-head: features, pricing, who wins Branch vs Adjust Head-to-head: features, pricing, who wins Branch vs Singular Head-to-head: features, pricing, who wins

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Branch FAQ

How does Branch ensure users land on the correct content after installing an app?

Branch utilizes deep links that are designed to survive app installs. This means if a user clicks a link, installs the app, and then opens it, they will be directed to the specific content they intended to view, providing a seamless user experience.

What kind of user or team benefits most from Branch?

Mobile app marketers who require precise measurement of their campaigns and dependable deep linking capabilities will find Branch most beneficial. It serves as foundational infrastructure for effective user acquisition strategies.

How is Branch's pricing structured?

Branch is a paid product and does not offer a permanently free tier. Its pricing model is based on a per-monthly active user (MAU) basis, which scales with usage.

What are the main trade-offs to consider when adopting Branch?

Prospective users should be aware that Branch has a learning curve and can involve a complex setup process. Additionally, while it offers good features, some users may encounter feature gaps or inconsistent support.

How does Branch compare to a competitor like AppsFlyer for mobile attribution?

Branch provides robust mobile attribution capabilities, connecting marketing spend directly to in-app outcomes. While AppsFlyer also offers attribution, Branch is specifically highlighted for its strong deep linking platform that works across various mobile platforms.

Can Branch help marketers understand the effectiveness of their campaigns?

Yes, Branch provides attribution features that connect marketing spend to in-app outcomes. This allows marketers to accurately determine which campaigns are driving valuable users and contributing to their overall goals.

Source: branch.io

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