Branch

Name: Branch
Brand: Branch
Rating: 4.3 (598 reviews)

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Mobile measurement and deep linking platform

Marketing Analytics Attribution

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4.3(598 across the web)

PaidVisit Website

Reviews onG2CapterraSourceForge

598 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Deep linking platform

Biggest con

Learning curve

TL;DR - Branch

Branch provides deep linking and mobile attribution for apps to drive engagement and measure campaigns
It enables seamless user journeys from any channel to in-app content with attribution tracking
Free up to 10K monthly active users, custom pricing beyond

Pricing: Paid only

Best for: Enterprises & pros

4.3/5 across review platforms

What is Branch?

Editorial review

Branch provides mobile attribution and deep linking that actually works across platforms. Know which campaigns drive valuable users. Send users to the right place in your app regardless of whether it's installed. Deep links survive app installs-users click a link, install your app, and land on the intended content. Attribution connects marketing spend to in-app outcomes. Mobile app marketers who need accurate measurement and reliable deep linking use Branch as foundational infrastructure for user acquisition.

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcebranch.io ↗

Pros & Cons

Pros

Deep linking platform
Good for mobile
Active development
Good features
Fair pricing

Cons

Learning curve
Complex setup
Per-MAU pricing
Feature gaps
Support varies

Ratings Across the Web

4.3(598 reviews)

SourceForge67 reviews

4.3/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Deep linkingAttributionUniversal linksQR codesAnalyticsCross-platform

Pricing Plans

Free Trial

Pricing checked Jul 5, 2026

Launch

null

Usage-based pricing

10K MAUs
Deep linking
Analytics
Core features

Startup

Usage-based

Growing

Up to 1M MAUs
All features
Email support

Enterprise

Custom

Scale

Unlimited MAUs
Premium support
SLA guarantee
Custom contracts

Calculate your cost View full pricing

Reviews

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4.3/5

Across 598 verified user reviews on G2, Capterra, SourceForge

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Branch FAQ

How does Branch ensure users land on the correct content after installing an app?

Branch utilizes deep links that are designed to survive app installs. This means if a user clicks a link, installs the app, and then opens it, they will be directed to the specific content they intended to view, providing a seamless user experience.

What kind of user or team benefits most from Branch?

Mobile app marketers who require precise measurement of their campaigns and dependable deep linking capabilities will find Branch most beneficial. It serves as foundational infrastructure for effective user acquisition strategies.

How is Branch's pricing structured?

Branch is a paid product and does not offer a permanently free tier. Its pricing model is based on a per-monthly active user (MAU) basis, which scales with usage.

What are the main trade-offs to consider when adopting Branch?

Prospective users should be aware that Branch has a learning curve and can involve a complex setup process. Additionally, while it offers good features, some users may encounter feature gaps or inconsistent support.

How does Branch compare to a competitor like AppsFlyer for mobile attribution?

Branch provides robust mobile attribution capabilities, connecting marketing spend directly to in-app outcomes. While AppsFlyer also offers attribution, Branch is specifically highlighted for its strong deep linking platform that works across various mobile platforms.

Can Branch help marketers understand the effectiveness of their campaigns?

Yes, Branch provides attribution features that connect marketing spend to in-app outcomes. This allows marketers to accurately determine which campaigns are driving valuable users and contributing to their overall goals.

Source: branch.io

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