Tenjin
UnclaimedMobile Marketing Analytics and Attribution for Data-Driven User Acquisition
Visit WebsiteFreemiumVisit Website
TL;DR - Tenjin
- Provides mobile marketing analytics and attribution for app installs.
- Optimizes user acquisition campaigns and measures ad ROI.
- Offers transparent pricing with a free tier and robust data privacy.
Pricing: Free plan available
Best for: Growing teams
Pros & Cons
Pros
- Transparent and straightforward pricing model.
- Comprehensive support for iOS 14+ and SKAdNetwork.
- Strong commitment to data privacy and security with multiple certifications.
- Offers full raw data access for detailed analysis.
- Supports a wide range of ad networks for spend reporting.
Cons
- Specific details on all 15+ Tenjin products are not explicitly listed.
- The pricing structure can become complex with varying conversion rates across tiers.
- The primary focus appears to be on mobile gaming, potentially less tailored for other app categories.
Preview
Key Features
Attribution & cohort reportsAd revenue analytics, ad LTV, ROAS & ROISKAdNetwork SuiteAd spend reporting for 300+ ad networksFraud preventionFull raw data access via DataVaultPrediction suiteAPI access for unlimited reporting metrics
Pricing
Freemium
Tenjin offers a generous free tier with optional paid upgrades for advanced features.
What is Tenjin?
Tenjin is a Mobile Measurement Partner (MMP) that provides comprehensive marketing analytics and attribution solutions specifically designed for mobile app publishers, particularly in the gaming sector. It helps companies track, analyze, and optimize their user acquisition campaigns by attributing mobile app installs to specific paid marketing efforts. The platform offers tools for ad spend reporting, ad revenue analytics, and lifetime value (LTV) calculations, enabling data-driven decision-making.
Tenjin caters to teams of all sizes, from small startups to large enterprises, offering transparent pricing and a focus on data privacy and security. It empowers mobile app developers to scale their user acquisition by providing insights into campaign performance, ad creative effectiveness, and overall return on investment (ROI). The platform supports various attribution models, including SKAdNetwork for iOS 14+, and offers full raw data access for advanced analysis.
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Tenjin FAQ
How does Tenjin differentiate between paid and organic installs for attribution?
Tenjin defines a conversion as a mobile app install attributed to a paid user acquisition campaign. Installs from organic sources, such as App Store Optimization (ASO), are not counted as conversions and are not limited or charged by Tenjin. This ensures that billing and analytics focus specifically on the performance of paid marketing efforts.
What specific support does Tenjin offer for the evolving SKAdNetwork framework and iOS 14+ privacy changes?
Tenjin provides a dedicated SKAdNetwork Suite that is free for all customers. This suite helps customers effectively utilize SKAdNetwork data, ensuring they can continue to measure and optimize their campaigns despite the privacy changes introduced with iOS 14+.
Can Tenjin integrate with existing business intelligence (BI) tools or data warehouses?
Yes, Tenjin offers a DataVault for data warehousing and provides ETL & BI integration support. This allows for seamless integration of Tenjin's raw data into a customer's existing analytics infrastructure for deeper insights and custom reporting.
What level of support is available for Enterprise clients, particularly regarding strategic guidance?
Enterprise clients receive dedicated Instant Messaging Support, a dedicated Customer Success Manager, phone support, data migration & onboarding support, growth strategy planning and coaching, and data science consulting. This comprehensive support aims to provide strategic guidance and operational assistance for complex solutions.
How does Tenjin handle ad fraud prevention?
Tenjin includes fraud prevention as a core feature across its plans. While specific methodologies are not detailed, the platform is equipped to identify and mitigate fraudulent activities to ensure accurate attribution and optimize ad spend efficiency.
Source: tenjin.com