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Reviews onG2Capterra
479 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

E-commerce analytics

Biggest con

Expensive

TL;DR - Triple Whale

  • Triple Whale is an analytics platform for e-commerce attribution
  • It provides unified tracking, attribution, and profitability analysis
  • Plans start at $129/month
Pricing: Paid only
Best for: Enterprises & pros
4.6/5 across review platforms

What is Triple Whale?

Editorial review
Triple Whale provides e-commerce analytics with attribution. Marketing performance for DTC brands-understanding which ads drive sales. The attribution helps marketing. The e-commerce focus is specific. The insights drive decisions. E-commerce brands wanting marketing attribution use Triple Whale for DTC analytics.

Available on: Web

Pros & Cons

Pros

  • E-commerce analytics
  • Good attribution
  • Shopify integration
  • Active development
  • Good for DTC

Cons

  • Expensive
  • GMV-based pricing
  • Shopify focused
  • Learning curve
  • Better for larger stores

Ratings Across the Web

4.6(479 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

E-commerce analyticsAttributionPixel trackingBenchmarksAI insightsShopify

Pricing Plans

Free Trial

Pricing checked May 29, 2026

Free

Free

  • Founders Dashboard
  • Shopify & ad platform data
  • Basic post-purchase survey
  • Centralized metrics

Growth

$129/month

  • Triple Pixel for attribution
  • Dashboard & analytics
  • Anomaly detection
  • Unlimited users

Pro

$199/month

  • AI-powered recommendations
  • RFM audiences
  • Dedicated support
  • All Growth features

Enterprise

$279/month

  • Creative insights
  • Product analytics
  • Dedicated enterprise CSM
  • Custom board requests

How Triple Whale's pricing compares

At $129/mo, Triple Whale is mid-range of its 3 direct competitors ($0.07 to $990/mo across the set).

Triple Whale
$129
$990

Entry paid plan, monthly. Pricing checked May 29, 2026.

Reviews

4.6/5

Across 479 verified user reviews on G2, Capterra

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Triple Whale FAQ

Is Triple Whale free?

Triple Whale has a free tier with basic analytics. Paid plans start at $129/month for advanced attribution and analytics features.

What is Triple Whale?

Triple Whale is an e-commerce analytics platform popular with DTC (direct-to-consumer) brands. It provides better marketing attribution than native Shopify analytics.

Triple Whale worth it?

For serious Shopify stores, Triple Whale provides significantly better attribution insights than native analytics. If you're spending on ads, the improved visibility often pays for itself.

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