TL;DR - Segment
- Customer data platform for marketers
- Unified profiles across all touchpoints
- Real-time audiences for personalization
Pricing: Free plan available
Best for: Growing teams
Score: 85/100
Pricing Plans
14-day free trialFree
Free
1K visitors/mo
- 2 sources
- 300+ integrations
- Basic support
Most Popular
Team
$120/month
10K visitors
- Unlimited sources
- All integrations
- Email support
Business
Custom
Contact sales
- All Team
- SSO
- Advanced features
- Dedicated support
About Segment
Segment collects and routes customer data. Customer data platform that connects sources to destinations—data infrastructure for understanding users.
The connections are many. The routing is flexible. The identity resolution helps.
Organizations wanting customer data infrastructure use Segment for data collection and routing.
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Segment FAQ
Yes, Segment's Free plan includes 1,000 visitors/month and 2 sources. Paid plans start at $120/month (Team) with more visitors and destinations.
Segment Team starts at $120/month based on monthly tracked users (MTUs). Business plan has custom pricing with SSO, roles, and advanced features. Pricing scales with data volume.
Segment collects customer data from websites, apps, and servers, then routes it to analytics, marketing, and data warehouse tools. It's a customer data platform (CDP) that unifies data collection.
Segment connects to 450+ tools including Google Analytics, Mixpanel, Amplitude, HubSpot, Salesforce, and data warehouses. You instrument once and send data everywhere.
Personas (now part of Twilio Engage) creates unified customer profiles from all data sources. It enables audience building, identity resolution, and personalization across tools.
Yes, Segment sends data to Snowflake, BigQuery, Redshift, and Databricks. You can sync raw event data and computed traits for analysis in your data warehouse.
Segment is the market leader with more integrations. RudderStack is open-source and often cheaper. Segment has better UI and enterprise features; RudderStack offers more control.