Free
1K visitors/mo
$120/month
10K visitors
Custom
Contact sales
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Write a ReviewYes, Segment's Free plan includes 1,000 visitors/month and 2 sources. Paid plans start at $120/month (Team) with more visitors and destinations.
Segment Team starts at $120/month based on monthly tracked users (MTUs). Business plan has custom pricing with SSO, roles, and advanced features. Pricing scales with data volume.
Segment collects customer data from websites, apps, and servers, then routes it to analytics, marketing, and data warehouse tools. It's a customer data platform (CDP) that unifies data collection.
Segment connects to 450+ tools including Google Analytics, Mixpanel, Amplitude, HubSpot, Salesforce, and data warehouses. You instrument once and send data everywhere.
Personas (now part of Twilio Engage) creates unified customer profiles from all data sources. It enables audience building, identity resolution, and personalization across tools.
Yes, Segment sends data to Snowflake, BigQuery, Redshift, and Databricks. You can sync raw event data and computed traits for analysis in your data warehouse.
Segment is the market leader with more integrations. RudderStack is open-source and often cheaper. Segment has better UI and enterprise features; RudderStack offers more control.