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TL;DR - Segment
- Customer data platform for unified data
- Collect once, send to any tool
- Industry-leading data infrastructure
Pricing: Free plan available
Best for: Growing teams
Score: 86/100
Pros & Cons
Pros
- Single point of collection
- Many integrations
- Data governance
Cons
- Can be expensive
- Complex setup
Key Features
Customer data collectionReal-time event tracking750+ integrationsIdentity resolutionAudience buildingJourney orchestrationReverse ETLData governance
Pricing Plans
Free TrialFree
$0
- 1,000 visitors/month
- 2 sources
- 300+ integrations
- Basic analytics
Team
$120
- 10,000 visitors/month
- Unlimited sources
- All integrations
- Advanced tracking
- Support
Business
Custom
- Custom visitor volume
- Real-time event collection
- 450+ source integrations
- 750+ destination integrations
- Functions for custom sources
- Reverse ETL
CDP
Custom
- All Business features
- Identity resolution
- Unified customer profiles
- AI-powered audiences
- Journeys orchestration
- Profile API
- Predictive AI
About Segment
By Toolradar Team·
Twilio Segment is a customer data platform (CDP) that collects first-party data from every touchpoint and activates it across 750+ destinations for unified customer profiles and personalized experiences.
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Segment FAQ
What is Twilio Segment?
Segment is a customer data platform that collects data from websites, apps, and servers via one API and routes it to 750+ destinations for analytics, marketing, and data warehousing.
How does Segment pricing work?
Segment offers custom pricing based on data volume and features needed. Connections (data pipeline) has a 14-day free trial. The full CDP platform requires contacting sales for a quote.
What is Segment Reverse ETL?
Reverse ETL syncs data from your data warehouse back to operational tools like CRMs, marketing platforms, and customer support systems, enabling warehouse-first workflows.
How many integrations does Segment have?
Segment has 450+ source integrations for collecting data and 700+ destination integrations for sending data to analytics, marketing, and data warehouse tools.
Source: segment.com