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TL;DR - Census
- Reverse ETL data activation platform with free tier and Pro starting at $350/month
- Syncs data warehouse to 200+ operational tools including CRMs and marketing platforms
- Used by HubSpot, Canva, and Notion with AI-powered data cleanup features
Pricing: Free plan available
Best for: Growing teams
Pros & Cons
Pros
- Good reverse ETL
- Warehouse native
- Many destinations
- Good for data activation
- Active development
Cons
- Expensive
- Learning curve
- Sync debugging tricky
- Competition from Hightouch
- Setup complexity
Key Features
Reverse ETLData activationAudience syncingWarehouse nativeIntegration hubReal-time updates
Pricing Plans
Free TrialFree
Free
Getting started
- 5 active syncs
- Standard destinations
- Community support
Growth
$800/month
Growing teams
- 25 active syncs
- All destinations
- Email support
- Computed columns
Enterprise
Unlimited scale
- Unlimited syncs
- SSO/SAML
- Dedicated support
- SLA
- Custom integrations
About Census
By Toolradar Team·
Census is a reverse ETL platform that syncs data from your warehouse to SaaS tools. Send customer data from Snowflake, BigQuery, or Redshift directly to Salesforce, HubSpot, and 150+ destinations. No engineering required - business teams define syncs visually. Real-time and scheduled syncs keep tools in sync with your source of truth. Turn your data warehouse into the customer data platform you already have.
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Census FAQ
What is Census?
Census is a reverse ETL platform that syncs data from your data warehouse to CRMs, marketing tools, and more.
Is Census free?
Census has a free tier with 10 syncs. Starter is $300/month. Business is custom.
Census vs Hightouch?
Both are similar. Census has cleaner UX. Hightouch has more advanced audience features.
Source: getcensus.com