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Sync data from your warehouse to 150+ SaaS tools without code

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Reviews onG2CapterraSourceForge
547 reviews tracked

The Bottom Line

Entry price

From $800/mo (free plan available)

Biggest pro

Good reverse ETL

Biggest con

Expensive

TL;DR - Census

  • Reverse ETL data activation platform with free tier and Pro starting at $350/month
  • Syncs data warehouse to 200+ operational tools including CRMs and marketing platforms
  • Used by HubSpot, Canva, and Notion with AI-powered data cleanup features
Pricing: Free plan available
Best for: Growing teams
4.2/5 across review platforms

What is Census?

Editorial review
Census is a reverse ETL platform that syncs data from your warehouse to SaaS tools. Send customer data from Snowflake, BigQuery, or Redshift directly to Salesforce, HubSpot, and 150+ destinations. No engineering required - business teams define syncs visually. Real-time and scheduled syncs keep tools in sync with your source of truth. Turn your data warehouse into the customer data platform you already have.

Available on: Web

Pros & Cons

Pros

  • Good reverse ETL
  • Warehouse native
  • Many destinations
  • Good for data activation
  • Active development

Cons

  • Expensive
  • Learning curve
  • Sync debugging tricky
  • Competition from Hightouch
  • Setup complexity

Ratings Across the Web

4.2(547 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Reverse ETLData activationAudience syncingWarehouse nativeIntegration hubReal-time updates

Pricing Plans

Free Trial

Free

Free

Getting started

  • 5 active syncs
  • Standard destinations
  • Community support

Growth

$800/month

Growing teams

  • 25 active syncs
  • All destinations
  • Email support
  • Computed columns

Enterprise

null

Unlimited scale

  • Unlimited syncs
  • SSO/SAML
  • Dedicated support
  • SLA
  • Custom integrations

How Census's pricing compares

At $800/mo, Census is the most premium of its 4 direct competitors.

$100
Census
$800

Entry paid plan, monthly.

Reviews

4.2/5

Across 547 verified user reviews on G2, Capterra, SourceForge

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Census FAQ

What is Census?

Census is a reverse ETL platform that syncs data from your data warehouse to CRMs, marketing tools, and more.

Is Census free?

Census has a free tier with 10 syncs. Starter is $300/month. Business is custom.

Census vs Hightouch?

Both are similar. Census has cleaner UX. Hightouch has more advanced audience features.

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