Hightouch

Hightouch is a data and AI platform designed specifically for marketing and personalization. It enables marketers to leverage all their customer data directly from their existing data warehouse to gain insights, run real-time campaigns, and build AI agents. The platform acts as a Composable CDP, offering flexibility, security, and quick deployment by integrating with a company's existing data infrastructure rather than requiring data duplication. Key features include Hightouch Agents, which are AI tools that understand a brand and help marketers accelerate workflows, answer questions, and uncover opportunities. It also provides an AI Decisioning platform for 1:1 lifecycle marketing, allowing for optimized customer experiences across channels at scale. Marketers can build any audience using a no-code audience builder, plan customer journeys, personalize content in real-time, and uncover insights directly from their data warehouse. Hightouch also offers Adaptive Identity Resolution to unify customer data into rich 360 profiles, supporting both deterministic and probabilistic matching for various use cases.