Alternatives
Best Hightouch alternatives in 2026
Data compiled by Toolradar Updated How we rate
Cite this list: Toolradar, best Hightouch alternatives 2026, toolradar.com/alternatives/hightouch
7 direct alternatives to Hightouch, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.
Quick answer
- Braze is the top alternative to Hightouch on our list, followed by Customer.io and Iterable.
- 2 of the 7 alternatives have a free plan, starting with Census.
- Highest rated: Customer.io, 4.5 out of 5 from 988 ratings, Sep 2026.
- 7 alternatives
- 2 with a free plan
Top 3 alternatives to Hightouch
Braze
#1 Top pickCustomer engagement platform for cross-channel campaigns
Pricing
Contact sales
4.4 /5 across SourceForge and G2 · 1,806 ratings, Sep 2026
Our take
Best overall
Customer.io
#2Automated messaging based on user behavior
Starting price
From $100 /mo
Cheapest paid plan, monthly, as of November 2026
4.5 /5 across G2 and Capterra · 988 ratings, Sep 2026
Our take
Highest rated
Iterable
#3Growth marketing platform for cross-channel campaigns
Pricing
Contact sales
4.4 /5 across G2 and Capterra · 887 ratings, Sep 2026
Hightouch vs 7 alternatives
| Tool | Starting price (Nov 2026) | Free plan | Rating |
|---|---|---|---|
 | Price: $350/mo | Free plan: No | 4.6 out of 5, from 408 ratings across G2 and Capterra (408) |
| Price: Contact sales | Free plan: No | 4.4 out of 5, from 1,806 ratings across SourceForge and G2 (1,806) |
| Price: $100/mo | Free plan: No | 4.5 out of 5, from 988 ratings across G2 and Capterra (988) |
| Price: Contact sales | Free plan: No | 4.4 out of 5, from 887 ratings across G2 and Capterra (887) |
 | Price: $800/mo | Free plan: Yes | 4.4 out of 5, from 406 ratings across G2 and SourceForge (406) |
 | Price: Contact sales | Free plan: No | 4.4 out of 5, from 53 ratings on G2 (53) |
 | Price: Not published | Free plan: No | 4.2 out of 5, from 46 ratings across TrustRadius and G2 (46) |
 | Price: $150/mo | Free plan: Yes | n/a |
Why people consider alternatives to Hightouch
Hightouch is a data and AI platform designed specifically for marketing and personalization. It enables marketers to leverage all their customer data directly from their existing data warehouse to gain insights, run real-time campaigns,…
Teams most often switch away when one of these starts to bite:
- Pricing at scale as usage or premium tiers add up.
- Missing integrations with the rest of your stack.
- Performance or scale limits as your needs grow.
- A specific feature gap you have hit in marketing automation.
The 7 alternatives below cover the same core job (marketing automation) with different trade-offs.
Hightouch by the numbers
Toolradar data: Hightouch's entry paid plan ($350/mo, billed monthly) ranks #8 of 12 for price among the Customer Data Platform tools with a verified entry price and no stated unit, where the median is $160/mo. It is listed as an alternative to 6 other tools on Toolradar, ranking #7 of 40 in Customer Data Platform. As of Nov 2026.
| Metric | Hightouch | Peer median | Position (1 is best) |
|---|---|---|---|
| Entry paid plan | $350/mo, billed monthly | $160/mo | #8 of 12 tools with no stated price unit, verified price |
| Free plan | No | 8 of 40 have one | n/a |
| Listed as an alternative to | 6 tools | 3 | #7 of 40 |
| Integrations listed | 22 | 1 | #2 of 9 tools with at least one integration recorded |
| User rating | 4.6/5 (across the web, 408 ratings) | 4.5/5 | #9 of 31 (joint) tools with 20+ reviews |
Listed as an alternative to: #6 on 2026-10-16 to #7 on 2026-11-02 (rank among 40 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Customer Data Platform data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “Hightouch by the numbers”, Nov 2026.
Marketing Automation leaderboards from Toolradar data
Toolradar ranks Marketing Automation tools on one measure at a time, only where at least 8 tools have data. As of Nov 2026.
Lowest entry price, plans with no stated unit
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 142 tools with no stated price unit, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | LadderFlow | $1.58/mo, billed yearly |
| 2 | Repostit | $4/mo, billed yearly |
| 3 | HubSpot | $7/mo, billed monthly |
| 3 | Moosend | $7/mo, billed monthly |
| 5 | Multilogin | $7.08/mo, billed yearly |
Lowest entry price, flat team plans
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 16 tools priced as a flat team plan, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | Mailerlite | $12/mo flat, billed monthly |
| 2 | Aweber | $15/mo flat, billed monthly |
| 2 | Feedhive | $15/mo flat, billed monthly |
| 4 | SocialDesk | $19/mo flat, billed monthly |
| 5 | Privy | $24/mo flat, billed monthly |
Lowest entry price, per-user plans
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 11 tools priced per user, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | Nutshell | $13/user/mo, billed monthly |
| 2 | EngageBay | $14.99/user/mo, billed monthly |
| 3 | Top Producer | $25/user/mo, billed monthly |
| 4 | Insightly | $29/user/mo, billed monthly |
| 5 | Act! | $30/user/mo |
A position exists only when at least 8 tools have data for that metric. 169 of 357 Marketing Automation tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. Visit counts include visits from every source. How we compute this. Cite this: Toolradar, “Marketing Automation leaderboards”, Nov 2026. Data licensed CC BY 4.0. All Marketing Automation statistics.
7 alternatives to Hightouch
Ranked by G2 and Capterra ratings, media mentions, and editor review, plus how directly they replace Hightouch.
- 1
Braze
Contact Battle-tested at scaleCustomer engagement platform for cross-channel campaigns
4.4 /5 across SourceForge and G2 · 1,806 ratings, Sep 2026
Price not published
- 2
Customer.io
PaidAutomated messaging based on user behavior
4.5 /5 across G2 and Capterra · 988 ratings, Sep 2026
From $100/mo, billed monthly
- 3
Iterable
ContactGrowth marketing platform for cross-channel campaigns
4.4 /5 across G2 and Capterra · 887 ratings, Sep 2026
Price not published
- 4
Census
Free plan Cheaper than HightouchSync data from your warehouse to 150+ SaaS tools without code
4.4 /5 across G2 and SourceForge · 406 ratings, May 2026
From $800/mo, billed monthly; free plan available
- 5
Amperity
PaidAI-powered customer data cloud that builds trusted profiles and fuels real-time actions.
4.4 /5 on G2 · 53 ratings, Sep 2026
Price not published
- 6
ActionIQ
PaidOrchestrate AI-driven customer experiences with a composable customer data platform.
4.2 /5 across TrustRadius and G2 · 46 ratings, Aug 2026
Price not published
- 7
Grouparoo
Free plan Cheaper than HightouchSynchronize data from your data warehouse to all your cloud-based tools with Reverse ETL.
From $150/mo, billed monthly; free plan available
Frequently asked questions
What is the best alternative to Hightouch?
Based on real-signal scoring (G2 and Capterra ratings, media mentions, and editorial review), the top alternatives to Hightouch are Braze, Customer.io, Iterable. Each solves the same core job with different trade-offs on pricing, features, and integrations.
Is there a free alternative to Hightouch?
There is no fully free alternative in this list. Census is freemium: a permanent free tier plus paid plans (Sync data from your warehouse to 150+ SaaS tools without code).
Why do people look for Hightouch alternatives?
Common reasons teams switch away from Hightouch: pricing that scales aggressively, missing integrations with the rest of their stack, performance or scale limits, or a specific feature gap in marketing automation. The alternatives on this page solve the same core problem with different trade-offs.
Side-by-side comparisons
In-depth comparison pages for Hightouch versus each alternative.
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